Hit the easy button with Hearsay Compliance: Video supervision

Each blog post in this 4-part series highlights a core benefit of Hearsay’s compliance functionality. Read more about lexicon functionality and profile management.

When it comes to successfully engaging an audience over social channels, personalized videos are the gold standard. Among a sea of generalized, lowest-common-denominator content, the genuine nature of video shines through. And it’s that authenticity that ultimately drives engagement. As we’ve shared previously, engagement is the strongest indicator of driving sales over social media.

But if video is so great, why don’t we see it more in the financial services industry? The answer is, of course, that it’s tough to publish videos on social media in a compliant fashion. Because they’re considered “static” content, videos are subject to stricter rules than simple posts or comments.

Any videos that are tied to promoting financial products or services—even indirectly—must be captured, supervised, and archived. With field forces that can number in the thousands, scrutinizing individual videos can be extremely taxing on already stretched compliance departments. Each video needs to be assessed by compliance reviewers, and even if the videos last only a few minutes, the burden can become overwhelming. Lastly, videos need to be stored in an archive in accordance with the overarching rules, which can be challenging for large video files.

Hearsay has developed a number of features specifically designed to lessen this resource burden.

We’ve made it easy for your compliance teams to download original videos into your archive as they come through supervision, ensuring proper video storage. Additionally, we link up to your archive to deliver audit trail records of the approval process.
Supervision is both a technical and a resource challenge. Without watching a video in its entirety, it’s difficult to know whether it falls under supervision requirements. We approach this in a few ways:
- We can flag all videos created for pre-approval, to ensure supervision and archiving is achieved in a one-size-fits-all manner.
- For ‘officially produced’ videos that include a captions file (.srt), we can automatically scan the captions file for lexicon terms and archive the file properly.
- We can use our AI-enabled scanning to generate a transcript of the video and apply your lexicon to the spoken content. This helps to determine whether the video needs to be reviewed by compliance. Then, we can look at the imagery in the video to identify problematic visuals, like hate symbols, alcohol, violence, and nudity. This functionality is intended to put the right videos in front of compliance, greatly increasing compliance’s reach, and create a scalable video supervision program. Any time a problematic term or imagery is identified, we identify that in the supervision platform, streamlining the review process.

Supervising video in a compliant and scalable way shouldn’t impose a heavy regulatory burden on your compliance team. Reach out to a Hearsay representative to discuss how we can help you and your organization!