Excerpt

From Transactional to Trusted Advisor: The Social Sales Professional

In the fifth chapter of her book, The Social Business Imperative, Hearsay CEO and founder Clara Shih outlines the key features of a social sales professional. Download this complementary excerpt to learn:

• 4 actionable steps to successful social sales

• Examples of successful financial services professionals using this approach

• How to operationalize social sales across your business