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Congratulations to the 2014 LIMRA LOMA Silver Bowl for Social Media award winners!

It’s hard to believe a whole month has passed since we joined customers, partners, and friends at the 2014 LIMRA LOMA Social Media Conference for Financial Services in Boston. 
Before more time passes, we want to take a moment to congratulate the handful of financial firms recognized in the Social Media Silver Bowl Awards, an annual contest recognizing innovation and business success across firms’ and agents’ use of social media campaigns and programs.

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As James Kerley, chief membership officer for LIMRA and LOMA, explains: “LIMRA research shows that 93 percent of life insurance companies now have social media programs in place. With broad adoption like this, now the question becomes how to define social media excellence in financial services. That’s why we created the Silver Bowl awards.”
The quantity and quality of Silver Bowl Award entries this year demonstrated how quickly the financial services industry has innovated in its use of social media. And with over 90,000 financial professionals using Hearsay Social today, it’s clear that firms are moving their social media programs from being optional to now being a critical way to engage clients in a compliant manner. 
Without further ado, here were the winners:

  • John Hancock Financial Services — “Best Use of Twitter” and “Best of the Best”
  • Transamerica — “Best Use of Other Social Network”
  • Sun Life Financial Asia — “Best Use of Facebook”
  • Popular Bank (Puerto Rico) — “Best Use of Social Media for Social Good”
  • Guardian Life Insurance — “Best Use of LinkedIn”
  • Prudential — “Best Use of YouTube”
  • Thrivent Financial Agent Natalie Kratzer — “Best Use of Social Media by an Agent/Advisor.”


Find out how each of these firms won their awards on the LIMRA website and learn more about social business for financial services below:
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4 incredible Internet trends you need to know about

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers and respected technology analyst, is back this year with great data and predictions on digital, mobile, social, and emerging markets. Last week she released the latest edition of her annual Internet Trends report, highlighting once again incredible growth in the online world.
Here were some especially interesting highlights:

  • There are now 2.4 billion global Internet users, and that number is still growing. In the U.S., there are 244 million U.S. Internet users, making up over three-quarters of the population.
  • Facebook, after Google and Microsoft, is the third most visited Internet property around the world, with over 800 million unique visitors in February 2013.
  • Over 90% of social media users report using Facebook, still the most popular social network. The other top five most used social networks include YouTube, Twitter, Google+, and LinkedIn.
  • Mobile traffic as a percentage of global Internet traffic has been growing 1.5x every year since 2008; this year, mobile accounts for 15% of all Internet traffic. Mary predicts the yearly growth will either maintain its current trajectory or accelerate in the coming years.

Below is the presentation Mary presented at The Wall Street Journal’s D: All Things Digital last week in Rancho Palos Verdes, California. It’s 117 slides but a quick read and worth perusing.