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New Twitter profiles are coming: what you need to know

Your profile may not have changed yet, but Twitter announced this week that new profiles are rolling out soon. According to Twitter, the new look “will make it even easier to express yourself.” Specifically, the change features more visual elements, such as a best tweets section and an image library, which will help professionals more creatively position their brand and tell their story.

FLOTUS Twitter page

So far, the new profile has only been made available to some influencers and celebrities. As you can see in the First Lady’s page above, the new profile is anchored by a larger profile photo on the left. Additionally, the text size for tweets varies depending on their popularity.

Another visual element that has changed is the header image, which is now a bar across the top of the screen similar to Facebook and Google+ pages. This is different from your background image, and current Twitter users will likely want to update this image to optimize their use of this new visual layout.

FLOTUS Twitter media

The new profile layout also changes how viewers can see multimedia tweets you’ve shared.  Now the tweet and related photo are always coupled together, instead of a separate library of photos and video that was linked to in the lefthand column of the old profiles. This could be a welcome change to brands and marketers on Twitter because it keeps the context of a photo tied to the actual image. This change also makes it easier to retweet or share an image-based post.

Furthermore, instead of displaying a snapshot view of another Twitter user when you click on their name in the stream, clicking on another user now sends you directly to that profile page.

What are the compliance implications?

Although the looks are changing, the basic mechanics are all still the same. For financial services organizations supervising and archiving Twitter activity through a software partner that has API access, such as Hearsay Social, compliance coverage should not change.

However, changes to the size of photos on the profile page and how they’re displayed could affect users and is something firms should get ahead of. Here are two things to consider:

  1. If your organization is using the background photo to share disclaimer information, this new layout may make that information less visible.
  2. Users are going to want to change the images on their profiles to fit the new look. If your organization limits what users can have on their profiles, it’s important that you prepare approved header images that match this new size and layout. (A good size for the header is 1500px width by 500px height, while new Twitter profile pics should be 400×400, according to Social News Daily.)

At Hearsay Social, we’re excited by this change and think it will give our users the opportunity to create even more engaging profiles. I look forward to the creative ways people take advantage of the new features. As always, we’ll keep you informed as we learn more and develop best practices for this new look.

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