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Expanding to Europe and mobile: Hearsay Social Clara Shih discusses #TwitterIPO on CNBC Europe

You probably know that Twitter has over 230 million active users, but did you know that over 78% of those users live outside the U.S? It’s no wonder then that Europe was equally curious in what the latest social network IPO means for business.
In this new segment from CNBC Europe, our CEO Clara Shih discusses Twitter’s successful IPO as well as future plans for Hearsay Social, including international expansion and further development in mobile.
Also: see Clara’s segment on CNBC from earlier in the week.

Three reasons Twitter means business

Tomorrow morning marks a key milestone in the social media era: Twitter’s initial public offering.

Along with the continued financial growth of Facebook (FB) and LinkedIn (LNKD) as public companies, Twitter is proving that social media is here to stay. Not just reserved for young people, social networks today span generations and cultures and have established themselves as essential to how companies do business.

Today, over 230 million people around the world use Twitter. That’s up 39% from a year ago, and it’s a figure that grows every day. While user growth is good, it’s not the only barometer for whether a social network will be successful.

Here are three reasons we believe Twitter will succeed:


From day one, Twitter was created as a mobile platform, so it has naturally proven to be a great mobile experience both for users and advertisers. As the first mobile-based social network, Twitter has always been used by people on mobile devices to engage with others. Right now, over 75% of users actively access the network from mobile, and as consumers spend more and more time on their phones, businesses across industries are adapting to capture some of this mindshare.


In the early days, Twitter users had to find special apps or workarounds to share images and video on the network. As cameras became standard on smartphones, however, Twitter identified the importance of sharing visual elements with tweets. Twitter has done a great job enriching the platform with many types of multimedia, and its latest update brought images directly to the feed, proving the company’s commitment to visual content. Vine, which launched a completely unique new way to edit and share videos, is another great example of this market leadership.


While Twitter (231.7 million users) isn’t as big as Facebook (>1 billion users), it is easily the largest public social network. In fact, it is precisely this public-by-default characteristic that has made it such a powerful force across many areas, from breaking news to real-time interaction with TV. In the business world, Twitter will continue to be a great way for brands to expand their multichannel strategy because it integrates so well with online and offline campaigns.

The Super Bowl and the Olympics are just two examples of how Twitter has become so integral to how people and businesses engage with events. Multichannel interaction with the customer means brands can take something as simple as an advertised tweet and tie it into campaigns across digital, TV, print, and other traditional channels.

We’ve just scratched the surface of how both consumers and  businesses will be able use Twitter.

At Hearsay Social, we are really excited for our close partners at Twitter (@JohnP – It’s great to have you as a partner in the the financial services world!). We see the network as a huge opportunity for financial services and insurance firms to connect with their customers and prospects, and we look forward to future innovation.

How to grow business with Twitter? Join and Hearsay Social at Dreamforce 2013 to find out

UPDATE: The room for this session has changed to Telegraph Hill (4th Floor) at the InterContinental.
In the social media era, everyone at your company is a marketer.
Today’s most innovative companies are taking advantage of this new communication paradigm by empowering their employees to be brand ambassadors and amplify the company message.
How can your business do the same? Find out how the first day of Dreamforce by attending The Twitter Effect: Using Social Sales and PR to Amp Your Growth, a session led by Mike Saldi (@msaldi, Senior Director, Customer Success at and Clara Shih (@clarashih, CEO, Hearsay Social).

These two thought leaders, both from Silicon Valley tech companies, will share innovative ways to leverage Twitter to amplify the value and reach of PR activity to ultimately increase business. Leveraging her first-hand experience from Hearsay Social, Salesforce, Google, as well as lessons learned from empowering over 55,000 financial representatives on social media, Clara will highlight the most effective ways to leverage social media across the enterprise to boost sales and marketing success. Additionally, Mike will talk about how he has seen Salesforce customers succeed in using Twitter to grow their businesses.
Note: You must first register as a Dreamforce attendee in order to view details and register your seat in this session, so click the link below to register!
The Twitter Effect: Using Social Sales and PR to Amp Your Growth
Where: InterContinental San Francisco, Telegraph Hill (4th Floor)
When: Monday, November 18th, 5:00 – 6:00 PM

In addition to the above, Mike will also be leading another session, Executive Sponsorship for Chatter & Communities, which we’re sure will be a hit. If you can’t make Clara’s session, you can still meet up with us. Let us know you’re in town!