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Interview with Pat Hume of TrapIt: #HSonAir Episode 10

Pat-Victor-WebinarIn episode 10 of Hearsay Social On the Air we launch our Partner Highlight Series with an introduction to TrapIt President Pat Hume (@pathume66).
The episode features a replay of a joint webinar hosted by Victor and Pat on content marketing and the importance of having a content strategy to connect and add value to your social audiences. You can follow the webinar conversation on Twitter at #FinServContent and add your review and feedback to our show at #HSonAir.
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Financial social business needs content marketing [WEBINAR]

Pat-Victor-WebinarContent is the fuel for social business. If you’re not sharing high-quality, relevant content on social media, then you’re not providing your audience with real value.
That’s why, earlier this year, Hearsay Social partnered with several industry-leading content providers to expand our Content Exchange platform and better equip financial professionals with the right kind of content to be successful on social media.
If you have questions about how content actually plays into a successful social business strategy, join our webinar next Thursday: we’ll be sitting down with one of our partners–Trapit–to talk about the power of social business, brand awareness, and content marketing. Register for the webinar and learn why financial social business needs content marketing.
WHENThu 10/2 at 1:00 PM PT
WHO: Patricia Hume (President of Trapit) and Victor Gaxiola (Customer Advocacy Manager at Hearsay Social)
WHAT: Social media is great, isn’t it? It can help increase business. It can help build brand awareness. And it can help differentiate your business from your competitors. To maximize their use of social media, sales professionals must know what kind of content resonates with their prospects, and they must become reliable, trustworthy sources of information. Join this webinar to learn how your marketing and sales teams can leverage content marketing to build brand awareness, engage with prospects, and close deals.
WHERE: Register here!
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3 ways advisors can use social media content to connect with clients

thinkadvisor-logoSharing compelling content is the most effective way to engage an audience on social. The challenge is that there is an endless supply of material coming from every possible direction. At a certain point, it all just starts to sound like noise.
So how can advisors rise above that noise to deliver information of value to their customers? How do you decide what’s best for your social channels?
Hearsay Social recently signed content partnerships with Broadridge, Life HappensNewsCred and Trapit so that agents and advisors can always access high-value, compelling industry and general interest content to share on s­­ocial and engage their audiences.
By working with these great companies, we’ve come up with a few important tips for social media publishing that will help investment professionals clear through the clutter to drive meaningful interactions with clients.
Continue reading this article over at ThinkAdvisor.
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Expanding the Hearsay Social Content Exchange with industry-leading content for financial professionals

Content sharing is crucial to staying top of mind and sparking conversations with prospects and clients, and our customers in the financial industry have demanded access to more compelling content to share.
With that in mind, today we’re proud to announce that Hearsay Social has partnered with several industry-leading content providers–Broadridge Financial Solutions, Life Happens, NewsCred, and Trapit–in order to seamlessly source and effectively facilitate the publishing of high-quality, relevant content through social media.
content exchange partner logos
Regularly publishing content to social networks is crucial to maintaining an active presence and staying top of mind with current and prospective clients. The Hearsay Social Content Exchange helps advisors and other financial representatives easily create, curate, and manage social content across their personal and professional networks. Through these new partnerships, the Hearsay Social Content Exchange is making it easier than ever for our customers to distribute engaging, pre-approved third-party content to their networks:

“We’re very excited to see Hearsay Social forming partnerships with several leaders in content marketing, discovery, and curation. No other offering in the industry provides the same level of content publishing and compliance in one robust social business platform.”
— Ruth Papazian, CMO and Head of Business Development at HD Vest Financial Services

Today’s announcement comes on the heels of last week’s news, in which we announced our expanded partnership program with several leaders in security and compliance, including Autonomy, Daegis AXS-One, Presensoft, Proofpoint, and Symantec.
Read more about Hearsay Social’s partnerships here: