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Enrollment in Social Media Courses Now Open at The American College

shutterstock_307075406We’re excited to share that The American College has opened enrollment for its first formal social media coursework program, which Hearsay Social helped develop as part of a strategic alliance with the college to educate financial advisors on how to use social media to build their credibility, engage with today’s digital-first customers, and grow their businesses. The American College is an academically accredited, non-profit institution dedicated to leadership in innovation education and development for financial services professionals.
The initial course, “Social Media: Don’t Get Left Behind,” will offer financial professionals the practical skill sets required to develop, and manage, a successful social media presence, says The American College in a press announcement. The course – held online – is part of the Financial Services Certified Professional® (FSCP®) program.
In addition to helping develop the coursework, Hearsay Social and The American College will collaborate on additional opportunities that will empower thousands of financial services professionals to gain practical, hands-on knowledge and learn industry best practices.
Classes will begin January 2016 and seats are limited. Learn more and reserve a seat now.
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Capitalizing on Social Business: The American College sits down with Hearsay Social CEO Clara Shih

Recently our CEO Clara Shih had the special honor of participating in an interview on The Wealth Channel, an online source of financial services insight and knowledge for professionals, hosted by The American College of Financial Services.

Hearsay Social CEO Clara Shih on the American College

Walt Woerheide, PhD, ChFC®, CFP®, Vice President of Academic Affairs and Dean of the American College, spoke with Clara about the use of social media in the financial services industry and why every insurance company should be getting serious about social media. In the interview, Clara and Walt cover a range of important topics:

  • What should individual agents do to be successful on social media?
  • Can anyone be active on social media or do you need special skills?
  • How would a typical agent use social media?
  • Can any agent learn to be successful on social media?
  • What obstacles does compliance create for agents?

Watch the interview here: