Skip to content

Hearsay Social and The American College Team Up to Strengthen Social Business Education

logo_tacWe’re excited to announce Hearsay Social’s new strategic alliance with The American College to develop the educational institution’s first formal social media curriculum, and help both new and seasoned financial advisors succeed in today’s increasingly digital world.
Founded in 1927, The American College is an academically accredited, non-profit institution that exclusively serves professionals in the insurance, securities and banking industries. It offers education, certification and graduate programs that arm its students with the skills and knowledge they need to have a successful, lasting career in financial services. The American College created the first financial designation in 1927 – the prestigious CLU Insurance Specialty – and has continued to develop and deliver innovative programs that meet the needs of the changing financial landscape.
Together, The American College and Hearsay Social will create and implement educational programs to help advisors leverage the power of social media, mobile and more to grow their businesses. It’ll be the first time that The American College is integrating social media into its formal curriculum. With Hearsay Social as a leading champion of the use of social media, mobile-optimized websites and other technologies so that advisors remain relevant in an age of digital disruption, this collaboration will provide opportunities for thousands to gain practical, hands-on knowledge and learn industry best practices.
“Advisors know that being social media and digitally savvy has become a prerequisite to reach and connect with both today’s and tomorrow’s generations of clients,” said Hearsay Social CEO and founder, Clara Shih, in a press release. “More than 110,000 advisors use Hearsay Social and Hearsay Sites today, and we are thrilled to partner with The American College to help them, as well as thousands of others, achieve the next level of professionalism and success through our new joint social media education offering. Advisors asked, and we are delivering.”
For more details, check out our press announcement.

Capitalizing on Social Business: The American College sits down with Hearsay Social CEO Clara Shih

Recently our CEO Clara Shih had the special honor of participating in an interview on The Wealth Channel, an online source of financial services insight and knowledge for professionals, hosted by The American College of Financial Services.

Hearsay Social CEO Clara Shih on the American College

Walt Woerheide, PhD, ChFC®, CFP®, Vice President of Academic Affairs and Dean of the American College, spoke with Clara about the use of social media in the financial services industry and why every insurance company should be getting serious about social media. In the interview, Clara and Walt cover a range of important topics:

  • What should individual agents do to be successful on social media?
  • Can anyone be active on social media or do you need special skills?
  • How would a typical agent use social media?
  • Can any agent learn to be successful on social media?
  • What obstacles does compliance create for agents?

Watch the interview here: