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5 Tech Trends to Watch in 2015

FortuneFrom cybersecurity to mobile commerce wars, the biggest trends will change the way we live and work in big ways.

If there’s one theme we should take into 2015, it’s this: change is no longer just ubiquitous, it’s accelerating.We saw this in Facebook’s $22 billion purchase of WhatsApp; when celebrity selfies (versus fashion on the red carpet) became a key moment during the Oscars; when the polar vortex dumped snow across the Northeast. In tech, change comes overnight. Literally!

So here are five big trends that every business leader should watch in 2015 and beyond.

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#HSonAir Employee Spotlight Series: Amanda Atwood (Recruiting)

amandaatwoodIn episode 24 we interview Amanda Atwood, Recruiter at Hearsay Social. In our discussion we explore the challenge of finding talent in this competitive market and what sets Hearsay Social apart from other companies in San Francisco. We also talk about our internship program, university recruitment, and the recent video produced by her team showing a year in the life of a new employee. To find out more about job opportunities at Hearsay Social, visit our careers page online.
Join @VictorGaxiola and @ronnykerr in the conversation on Twitter using hashtag #HSonAir.

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Hearsay Social named to the 2013 AlwaysOn Global 250

Today we’re proud to take a step back and thank our customers, partners, and anyone else who has helped us get to where we are today. Thanks to your support and everything we’ve accomplished together, Hearsay Social has been selected as one of the 2013 AlwaysOn Global 250 Top Private Companies.

Now in its 11th year, the AlwaysOn Global 250 recognizes the top private technology companies changing not just the business world, but the world as a whole. Hearsay Social was specifically chosen for the “B2B Applications – SaaS and Enterprise” category:

The enterprise world has endured a long ramp-up to the cloud, but is now flocking to it with alacrity. Coupled with a broad acceptance of mobile and social technology, businesses everywhere are demanding robust, secure applications to run their operations-anytime, anywhere. Clearly, the innovation community is rising to the challenge with unfettered enthusiasm, providing business management solutions, IT infrastructure, and elegant, stable applications.

We also want to congratulate all the other companies that made the list, including Box, Dropbox, Twitter, and Zendesk. We’re proud of all the exciting innovation coming from Silicon Valley and other technology hubs around the world!

Social Transforms the Enterprise: Hearsay Social speaks alongside LinkedIn, Salesforce, and others at Fortune Brainstorm TECH 2013

For the second year in a row, we were honored to be a part of Fortune Brainstorm TECH, the annual conference for Fortune 500 innovators and entrepreneurs to discuss how tech is changing the future of business. Speakers this year included Airbnb CEO Brian Chesky, eBay CEO John Donahoe, and Yahoo! CEO Marissa Mayer.
Our CEO Clara Shih spoke alongside LinkedIn’s Deep Nishar and Salesforce.com’s Todd Pierce to a packed house, sharing her views about the three ingredients to enterprise success with social media: clear business drivers, enterprise governance and compliance, and executive buy-in with change management.
(See Fortune’s spotlight on Clara here.)

Inspired by LinkedIn’s #SXSW Influencers Reception, Jessi Hempel (@jessiwrites) of Fortune arranged the Brainstorm panel, “Social Transforms the Enterprise.” She explained at the beginning of the session that, as more and more businesses transition from experimental social media usage to a more mainstream phase, this panel of experts could help discuss best practices in the social enterprise.
Participants included Adam Pisoni (@yammeradam), CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar (@deepnishar), SVP Products and UE, LinkedIn; Phil Libin (@plibin), CEO, Evernote; and Clara Shih (@clarashih), CEO and Founder, Hearsay Social.

FROM LEFT TO RIGHT: Clara Shih, CEO and Founder, Hearsay Social; Adam Pisoni, CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar, SVP Products and UE, LinkedIn; and Phil Libin, CEO, Evernote.

FROM LEFT TO RIGHT: Clara Shih, CEO and Founder, Hearsay Social; Adam Pisoni, CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar, SVP Products and UE, LinkedIn; Phil Libin, CEO, Evernote; and Jessi Hempel, co-chair, Fortune Brainstorm TECH.

Kick-starting the session, Deep Nishar of LinkedIn summed up the social selling revolution:

“What if instead you could go into your favorite CRM system–as a salesperson–and it told you here are the five prospects you should go after because you are incredibly well-connected with them through somebody you know, either at your own company or through your own network. And you can now eliminate cold calling in favor of warm prospecting.”

Indeed, salespeople today are already harnessing social networks like LinkedIn to get found and grow their networks. As time goes on, it will become even more commonplace to have a presence on the networks, allowing businesses to act on social signals and further build credibility with customers and prospects.
It’s important to note that while social media might not replace face-to-face meetings and phone calls, it does play a significant, entirely new role. As Clara explains in the session:

“Social today satisfies a different set of use cases than email currently does. Some of the best sales meetings are still done face to face. Phone still plays a key role in how we communicate. But the overall mix shifts over time as we have a bigger repertoire of communication tools.”

Watch the full panel below.