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Stop Making Sucky Enterprise Software

Note: You only have until September 5 to influence the final sessions for SXSW 2015. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “Stop Making Sucky Enterprise Software” Thank you!

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Bryan Schreier (Partner, Sequoia Capital) and Steve Garrity (CTO and Founder, Hearsay Social) chatting at @StartX.

In addition to Hearsay Social CEO Clara Shih’s proposed session, we’re also backing an engineering-focused session led by our CTO and co-founder Steve Garrity (@stgarrity) for next year’s SXSW Interactive:

Many people in the technology industry believe you have to work in the consumer space to have the biggest impact on the most people. Everyone wants to build the next Facebook or Snapchat, the next app that captivates the minds of millions and gets called “sexy” in TechCrunch articles — simple, beautiful, impactful. People say it’s hard to do this with enterprise software citing how painful most enterprise software is and how many people waste countless hours of their lives fighting it. But why does it have to be that way? Hearsay Social Founder and CTO Steve Garrity, an expert in software development and architecture design, believes we deserve better and will convince SXSW audiences to fight sucky software and demand better experiences with their enterprise business software.

We’re excited about having Steve share his insights and experiences, from developing the Azure.net services platform at Microsoft to founding and scaling Hearsay Social to where it is today, at SXSW 2015. Help us by voting!
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Human & Robot: Friends or Foes in the Digital Age?

Note: You only have until September 5 to influence the final sessions for SXSW 2015. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “Human & Robot: Friends or Foes in the Digital Age?” Thank you!

Vote-Session-15Two years in a row, supporters like you have helped bring our ideas around social business and innovation to SXSW Interactive by voting for our sessions in the yearly PanelPicker process.
Thanks to you, we brought Hearsay Social CEO Clara Shih on stage with Renee Brown (SVP/Director Social Media, Wells Fargo) in 2013 and then last year had Jason Suen (Director, Global Customer Success, Hearsay Social) lead a discussion with Patrizio Spagnoletto (Head of Digital, Farmers Insurance, @patospago).
Next year, we want to take Clara’s expertise back to SXSW, but we need your votes!

Fortune Brainstorm TECH 2014
Maria Klawe (President, Harvey Mudd College) and Clara Shih (CEO, Hearsay Social) in a session at Fortune Brainstorm Tech this summer.

Across the business world, not just in the financial services sector, organizations are grappling with the rise of increasingly intelligent technologies. The question on everyone’s minds is how this affects the human element so closely tied to business. An expert in social business and technology innovation, Clara will be sharing unique insights you won’t hear anywhere else:

Does technology replace humans or supercharge productivity? Clara Shih, CEO at Hearsay Social and board director at Starbucks, will share her vision of a working world in which technology both replaces and enhances human capital. While we can imagine how disruptive drones and self-driving cars will affect transportation and hospitality, changes in other sectors seem less clear. For example, will there still be a human element in retail? And how will technology disrupt the work done by relationship managers like financial planners? Drawing from her experience working with a diverse set of Fortune 500 companies, Clara will illustrate where the world is headed.

If this sounds like a session you’d like to see at SXSW next year, then head over to the SXSW PanelPicker. Voting opened up this week and runs through September 5th, so get voting!
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Deepening relationships through social business: Recap of our session with Farmers Insurance at SXSWi

1780680_10202697926883121_876302824_nThank you to everyone who attended our session at SXSW earlier this week! We had a full room of around 70 people participating in our “Core Conversation,” dissecting the ins and outs of successful social business.

The session was led by two experts when it comes to using social media to grow business: Jason Suen (Director of Global Customer Success, Hearsay Social, @JasonSuen) and Patrizio Spagnoletto (Head of Digital, Farmers Insurance, @patospago)

Here were some key takeaways:

1. Social media’s greatest impact is relationship building and retention. By allowing company representatives (like advisors and agents in financial services) to keep in touch with many more current and prospective clients at a time, social media enables more efficient relationship building than ever before.

2. Social media needs to be considered as part of an omnichannel strategy. Customers can and will use whatever channel works best to reach a business to buy a product or to reach customer support, so you need to embrace that.

3. Social media allows you to be top of mind with people that you otherwise wouldn’t get exposure to regularly. By having a regular presence on social networks and sharing great, relevant content, you establish yourself as a trusted source for your product or service. In this way, you stay top of mind with people who normally might not have engaged with you regularly.

Because the session was a Core Conversation, Jason and Pato encouraged questions and comments from the diverse audience, which included salespeople and marketers in financial services and other verticals. A few attended simply to learn more about the power of social business.

Photo courtesy of Search Engine Journal.
Photo courtesy of Search Engine Journal.

Wrapping up the session, Jason walked through the four steps to social business success, which was well-received by the audience:

1. Get found: Clients want to communicate with you via social media. Be there to provide the level of service they’re seeking.

2. Grow your network: Tell your clients you’re on social media. Start sharing content relevant to your business and build up your connections.

3. Research and act on social signals: Listen for important life events, like buying a new home or having a baby, that contacts in your network share on social media. This is information you can use at your next meeting to offer that person the right services or products.

4. Build credibility: Don’t fall silent on social media. Regularly update your networks with the best, most relevant articles and trends that your audience will find helpful, and establish yourself as a leader in your business and on social media.

Thank you for helping to make our 2014 session a success! Read more about social business and SXSW:

#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide

SXSW in 60 seconds: Hearsay Social CEO Clara Shih on the most exciting innovation of 2013
“The Death of Marketing” at SXSW 2013
Brian Solis and Clara Shih discuss social content marketing at LinkedIn’s #SXSW Influencers Reception

You Can Sell, But You Can’t Hide: Join Hearsay Social and Farmers Insurance at SXSW Interactive 2014

SXSW_Blog_image (1)Going to SXSW? We’d love to see you there!

There are over 800 confirmed sessions for SXSW Interactive alone, featuring a host of influential technology and business leaders including Anne Wojcicki (CEO and co-founder of 23andMe), Biz Stone (co-founder of Twitter and CEO of Jelly), and Chelsea Clinton, who is currently Vice Chair of the Clinton Foundation.

Here’s one session you don’t want to miss: On Monday, March 10 at 11 AM, Hearsay Social and Farmers Insurance will be leading a talk titled You Can Sell, But You Can’t Hide, which will explore the state of social media in today’s business landscape.

We’re especially excited because our session is a “Core Conversation,” meaning that instead of being a traditional single person or panel presentation, all attendees are invited and encouraged to participate in the discussion. That means we want you and your colleagues to attend our session with fresh ideas on how social media can make an impact across businesses. Come ready to talk!

You Can Sell, But You Can’t Hide

WHEN: 11 AM on Monday, March 10

WHERE: Hilton Austin Downtown, Room 616AB, 500 E 4th St

Screen Shot 2014-03-06 at 2.51.22 PM

WHO: Jason Suen (Director, Global Customer Success at Hearsay Social, @JasonSuen) and Patrizio Spagnoletto (Head of Digital, Farmers Insurance, @patospago)

WHAT: Social media has changed the game for salespeople, who can no longer survive without adopting new technologies. Today’s buyer is more informed and more connected than ever before, and this change has forced salespeople to adapt or become obsolete. In this session, Hearsay Social and Farmers Insurance, two leaders in the world of social business, will walk through the changing landscape of the connected buyer, and discuss why and how salespeople have to step up their game.

Learn more about our session on the SXSW website or check out one of the below resources from SXSW 2013:

SXSW in 60 seconds: Hearsay Social CEO Clara Shih on the most exciting innovation of 2013

“The Death of Marketing” at SXSW 2013

Brian Solis and Clara Shih discuss social content marketing at LinkedIn’s #SXSW Influencers Reception

You Can Sell, But You Can’t Hide!

Note: You only have until September 6 to influence the final sessions for SXSW 2014. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “You Can Sell, But You Can’t Hide.” Thank you!

Vote_My_Session
Last year, supporters like you helped us bring “The Death of Marketing” to SXSW Interactive by voting for our session with Hearsay Social CEO Clara Shih and Renee Brown SVP/Director Social Media, Wells Fargo. The panel ended up being a huge hit: Clara and Renee shared all their thoughts and engaged with a packed room on all things social sales and marketing. (If you missed it, you can hear the session in full here.)
We want to take Clara’s expertise back to SXSW 2014, but we need your votes!
Most SXSW attendees understand why social media makes sense for advertisers and marketers, but here’s something less commonly understood: why do salespeople need to be social too? As one of the few social sales-focused events at SXSW, this will be one session packed with unique insights you won’t hear anywhere else.
Social media, mobile interaction, and other tech resources are essential to the salesperson’s toolkit today. Here’s why, and here’s what we have to offer:

Social media has changed the game for salespeople, who can no longer survive without adopting new technologies. Today’s buyer is more informed and more connected than ever before, and this change has forced salespeople to adapt or become obsolete. In this session, Clara Shih, a leader in the world of social business, will walk through the changing landscape of the connected buyer, and discuss the why and how salespeople have to step up their game.

You need to be where your customers are, which is why we’ve titled our session “You Can Sell, But You Can’t Hide.”
If this sounds like a session you’d like to see at SXSW next year, then head over to the SXSW PanelPicker and vote! At the event, Clara will explain what market trends are driving social selling adoption, what today’s buyer looks like, and how to establish a presence on social (as a salesperson).
PanelPicker voting has already opened up and runs through September 6th at midnight, so get voting!
Want to know just how inspiring social sales can be? Hear it from these Farmers Insurance agents:

"The Death of Marketing" at SXSW 2013

Couldn’t make it to SXSW this year? Not to worry.

Set aside some time to listen to the above recording of a session led by Hearsay Social CEO Clara Shih (@ClaraShih) and Renee Brown (@ReneeDBrown), SVP/Director Social Media, Wells Fargo, on “The Death of Marketing.”
In the first portion, Clara talks about the shift of power from traditional brands and institutions to individuals, and what that means for marketing. Then Renee, who heads up social media for Wells Fargo, talks about the changing rules of marketing based on her extensive experience running social media for the major global bank. Finally, the session concludes with an informal conversation between Clara, Renee, session attendees, and virtual attendees on Twitter.
See our other SXSW 2013 coverage:

Say goodbye to corporate marketing as you know it

Note: You only have until the end of the month to influence the final sessions for SXSW 2013. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “Say Goodbye to Corporate Marketing as You Know It.” Thank you!

In any other industry, you may not be planning as far ahead as March 2013. But for the tech industry, many of us already have our sights set on SXSW Interactive, one of the more well-known conferences focused exclusively on emerging technologies.
This past March, we helped kick off the conference with other social business luminaries at the Social Business Summit, hosted by Dachis Group. Hearsay Social CEO Clara Shih’s presentation (which you can watch here) was all about the value of social media for the enterprise, specifically as it pertains to rollout of social media programs at the local level.
Next year, we want to carry the social business conversation even further. In other words, say goodbye to corporate marketing as you know it:
Traditionally, marketing has been about defining a brand’s key messages and finding clever and interesting ways to broadcast them. But it’s no longer enough to connect eyeballs to ads; today’s marketers must connect people to people. That means going social and saying goodbye to the traditional approach. Marketers must go beyond their internal team of specialists and realize that, in the social world, everyone from the CEO to the local employee is a marketer. That shift in thinking opens up unprecedented opportunities while creating new challenges, because it’s hard to control brand messaging with so many extra voices.
If that sounds interesting to you, then head over to the SXSW PanelPicker and thumbs up our proposed session for SXSW 2013. In the session, Clara will share concrete success stories from our customers and other social businesses, along with valuable tales of what not to do.
Let’s work together to bring this session to SXSW and accelerate the era of true social business. Voting ends at the end of this week, so don’t delay: vote now!
And if you want to get a better sense of what our presentation will be about, watch this teaser video from the perspective of Ryon Harms, social media director at Farmers Insurance, one of Hearsay Social’s first customers.

Farmers Insurance Group: Journey to Social Media ROI, presented by Ryon Harms from SocialMedia.org on Vimeo.

Two tweets and a holler away: Recap from SXSW Interactive 2012

From platforms, to content creation, to how it’s changed the face of business, social media was the center of so many conversations here in Austin at SXSW Interactive this year. I guess it’s not that surprising given it has been the birthplace of Twitter, Foursquare, and even Hearsay Social.
But this year’s SXSW has been different. This week it became clear that social media is no longer “all hat and no cattle.” The conversations about social have markedly shifted from abstract concepts to concrete results: defining social media ROI was a common theme.  Big brands and significant businesses are clearly and thoughtfully allocating massive marketing budgets to build their social strategy while simultaneously localizing their messaging. More and more, brands have realized that going local on social means having authentic business-to-consumer conversations, which has always been the vision of truly valuable social marketing.

Of course, this wasn’t Hearsay Social’s first rodeo.

We gratefully rejoined many of our best partners for incredible events and parties–from the Bloody Mary brunch at Facebook’s Austin offices to the Facebook-Google-Twitter panel on the future of social Web identity to foursquare’s hottest-party-in-town Sunday night at the Cedar Street Courtyard, we had a heck of a time kicking up our boots and connecting with our favorite customers and partners.
A highlight for our crew came Saturday night when we hosted a couple dozen partners and brands at world-famous Stubb’s BBQ for an evening of conversation, SXSW story sharing, and general merriment. It was incredible to see so many of our customers sharing their thoughts on the future of social media with each other in such a uniquely Austin setting. And I had never seen people eat so many BBQ ribs and brisket!

Sunday’s panel featuring our friends Cynthia Johanson (@cynk) from Twitter, Joseph Smarr (@jsmarr) from Google, and Matt Kelly (@mattwkelly) from Facebook proved every bit as interesting as we knew it would be as they debated the future of social logins and enterprise SSO (single sign-on), a topic with which I am proud to say Hearsay Social has been a pioneer alongside the social networks.

All in all, Kevin, Chris, Clara and I are thrilled to have made it out to Austin for SXSWi 2012, chock full of social media conversations, Silicon Valley camaraderie, and good old Texas BBQ. We look forward to seeing y’all again next year!