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Two tweets and a holler away: Recap from SXSW Interactive 2012

From platforms, to content creation, to how it’s changed the face of business, social media was the center of so many conversations here in Austin at SXSW Interactive this year. I guess it’s not that surprising given it has been the birthplace of Twitter, Foursquare, and even Hearsay Social.
But this year’s SXSW has been different. This week it became clear that social media is no longer “all hat and no cattle.” The conversations about social have markedly shifted from abstract concepts to concrete results: defining social media ROI was a common theme.  Big brands and significant businesses are clearly and thoughtfully allocating massive marketing budgets to build their social strategy while simultaneously localizing their messaging. More and more, brands have realized that going local on social means having authentic business-to-consumer conversations, which has always been the vision of truly valuable social marketing.

Of course, this wasn’t Hearsay Social’s first rodeo.

We gratefully rejoined many of our best partners for incredible events and parties–from the Bloody Mary brunch at Facebook’s Austin offices to the Facebook-Google-Twitter panel on the future of social Web identity to foursquare’s hottest-party-in-town Sunday night at the Cedar Street Courtyard, we had a heck of a time kicking up our boots and connecting with our favorite customers and partners.
A highlight for our crew came Saturday night when we hosted a couple dozen partners and brands at world-famous Stubb’s BBQ for an evening of conversation, SXSW story sharing, and general merriment. It was incredible to see so many of our customers sharing their thoughts on the future of social media with each other in such a uniquely Austin setting. And I had never seen people eat so many BBQ ribs and brisket!

Sunday’s panel featuring our friends Cynthia Johanson (@cynk) from Twitter, Joseph Smarr (@jsmarr) from Google, and Matt Kelly (@mattwkelly) from Facebook proved every bit as interesting as we knew it would be as they debated the future of social logins and enterprise SSO (single sign-on), a topic with which I am proud to say Hearsay Social has been a pioneer alongside the social networks.

All in all, Kevin, Chris, Clara and I are thrilled to have made it out to Austin for SXSWi 2012, chock full of social media conversations, Silicon Valley camaraderie, and good old Texas BBQ. We look forward to seeing y’all again next year!

New research report from Altimeter Group: Deploying social media across the enterprise

Another great set of research for social marketers was released today by Jeremiah Owyang and the great team at Altimeter Group: “A Strategy for Managing Social Media Proliferation.” Find the full report embedded at bottom.
Hearsay Social is pleased to receive a notable mention along with Radian6 (Salesforce.com’s social listening and monitoring service) and to also note that the trends identified by the Altimeter team map directly to the product areas we have invested in over the last two years.
In summary, Altimeter outlines five key findings that hold back businesses from truly becoming social. In spite of these obstacles, marketing and business leaders will find that we laid out the Hearsay Social blueprint to solve all these issues for our customers so you don’t have to worry about them.
Altimeter finding A. Lack of clear goals and strategy.
How Hearsay Social helps: Social media is still evolving, so it makes some sense if you’re still not exactly sure what your goals are. We can help you with that. All our customers receive courtesy strategy engagements because we want you to have a world-class social media program. The social business experts at Hearsay Social have had real impact: reports roll in every day from end users seeing real ROI, like multiplying sales figures.
Altimeter finding B. A struggle to maintain control over an increasing number of social media accounts.
How Hearsay Social helps: You may have already discovered that maintaining just a corporate page, as we noted yesterday for retailers, is only a first step in this maturing stage of social business. As you’ll read below, Hearsay Social already helps many companies onboard several thousands of their employees on social networking sites. Not only that, but the patent-pending Hearsay Social Rogue Page Finder,  helps you find all the social profiles and pages that may already be using your corporate brand name. Maintaining control over large numbers of social media accounts is made easy with Hearsay Social.
Altimeter finding C. Saddled with integration woes.
How Hearsay Social helps: Architected by CTO Steve Garrity (who formerly worked on demand-hungry cloud platforms like Microsoft Azure), the Hearsay Social platform is designed for enterprise scale and integrations. Our platform supports single sign-on, enabling rapid integration into the corporate identity system you already use, and it is pre-built to integrate with common enterprise platforms like Autonomy and email archiving systems.
Altimeter finding D. Unable to provide a coordinated customer experience across a variety of tools.
How Hearsay Social helps: Hearsay Social is built for to solve all your needs. If you’re a CMO looking to create a single gorgeous corporate page, we can help you do that. If you’re already a social business and you want to add your thousands of employees too, we can help you do that as well. And don’t worry about brand confusion or compliance issues going awry. With our four key modules (Content Publisher, Social CRM, Compliance Module, and Analytics), Hearsay Social promises to help you provide a coordinated customer experience, from corporate to local.
Altimeter finding E. Vendors lack full capabilities to satisfy enterprise-class buyers.
How Hearsay Social helps: As said above, Hearsay Social was designed from day one for the very biggest companies, with representatives distributed throughout the nation and world. No fuss for your IT department, no hiccups for your end users.