The Social Media Leadership Forum convened in London this week to discuss social media for businesses. Over the course of the seminar, senior executives shared their views on the strategic role of social media for business, covering topics including the value of social media for B2B and B2C organisations, delivering cost savings, and how social media is evaluated at the board level. Social media also emerged as a valuable tool within the organisation, powering effectiveness and agility.
Clara Shih joined panelists Dennis Adekunle (Director, Social Media & Collaborative Services, GlaxoSmithKline), Eihab Mohamed (Customer Engagement Director, Telegraph Media Group) and moderator Justin Hunt (Founder of Social Media Leadership Forum & It’s Open) to emphasize the need for structure and training around social media to reap the full benefit.
“In this age of social media, where all your employees are now marketers, how do you maintain an authentic voice and consistent brand across all your relationship managers?” Clara asked the audience. “We’ve seen a combination of process and policy work best across our clients.”
I really enjoyed it! Thank you. RT @clarashih: Great to speak at #SMLFEvent yesterday! Love the savvy UK audience.
— Siril Eikrem Finnøy (@Sirilil) April 25, 2013
When I grow up I wanna be @clarashih. #guru #socialmedia #SMLFEvent
— Avalon Scott (@avskot) April 24, 2013
https://twitter.com/DigitalDeano/status/327012523511537666
People do not want to hear from faceless corporations, they want to create a personal connection with other people @clarashih #smlfevent
— Marta (@martatmdv) April 24, 2013
Companies (the buyer) have done almost half their research before contacting you (the seller) #B2B #SMLFEvent via @clarashih
— DLF (@DLFmembers) April 24, 2013
@clarashih social media isn't threatening, it enhances your people #SMLFEvent
— Nina Hancock (@NinaJaneMonique) April 24, 2013
"Social breaks the boundaries of internal and external – all employees are your marketing team" @HearsaySocial's CEO @clarashih #SMLFevent
— Ana Jenkins (@anajenkins) April 24, 2013