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Process and policy both necessary for social media success: Hearsay Social joins the Social Media Leadership Forum London

The Social Media Leadership Forum convened in London this week to discuss social media for businesses. Over the course of the seminar, senior executives shared their views on the strategic role of social media for business, covering topics including the value of social media for B2B and B2C organisations, delivering cost savings, and how social media is evaluated at the board level. Social media also emerged as a valuable tool within the organisation, powering effectiveness and agility.
Clara Shih joined panelists Dennis Adekunle (Director, Social Media & Collaborative Services, GlaxoSmithKline), Eihab Mohamed (Customer Engagement Director, Telegraph Media Group) and moderator Justin Hunt (Founder of Social Media Leadership Forum & It’s Open) to emphasize the need for structure and training around social media to reap the full benefit.
“In this age of social media, where all your employees are now marketers, how do you maintain an authentic voice and consistent brand across all your relationship managers?” Clara asked the audience. “We’ve seen a combination of process and policy work best across our clients.”