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Real estate webinar: “7 Social Media Content Strategies for Real Estate Marketing Teams”

Ed. note: Join Hearsay Social and Katie Lance next week for a real estate webinar on social media content marketing best practices.

Success in social media requires consistent, engaging, and informative content. Those in the real estate industry who succeed on social media all have one thing in common: they share great content.
So what constitutes great content? Great content is anything fun, engaging, and inspiring. Content can take many forms: photos, videos, and links to articles are the most popular forms of content. In real estate, where we are surrounded by beautiful homes and exciting stories, there are endless possibilities for great content.
The key here is not just any content, but great content. Give your fans a reason to like, share, or retweet what you’re posting on social media.
Remember also that you don’t have to create everything yourself from scratch. Curating content by sharing links to useful and relevant content from third-party resources builds trust with your followers and establishes you as an informed resource. The key to curating content is understanding your audience and what they expect from your brand.
To learn more about content curation, please join me for my next webinar with Hearsay Social on Tuesday, December 4th at 10am PST/ 1pm EST (my second real estate webinar in this series). The topic is “10 Keys to Content Curation” and I will be covering:

  • Reliable sources: who are they, which ones are the best?
  • Consistent method for curating: how to curate quickly and efficiently
  • Various types of content: what works best for each platform and why
  • Measuring what works
  • Using Hearsay Social to manage content and the ROI of social media

Space is limited, so register today and follow the conversation at #HSSwebinar!

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm and Chief Strategist for Inman News, the leader in real estate news and technology. Katie specializes in social media strategy and content development, and works with mid to large sized brands in the technology and real estate industries.

Real estate webinar: "Top 10 Social Media Practices for Real Estate Pros"

Ed. note: This webinar has now passed. View it on demand here.

From traveling the country and speaking to tens of thousands of real estate professionals, I’ve discovered they have two main pain points when it comes to social media:

  1. Content strategy (i.e. “what should I be posting?”)
  2. Time and resources (i.e. “who is going to manage it?”)

Hearsay Social helps solve both of these problems. It’s an easy solution that complements any real estate agent or broker’s existing social media strategy and helps them get back to what they do best: working with buyers and sellers.
As part of my new partnership with Hearsay Social, I am thrilled to announce I’ll be leading a new webinar series to explain not only the benefits of Hearsay Social, but also to cover valuable social media education for real estate professionals.
Please join me for the first webinar with Hearsay Social on Wednesday, November 14 at 10 AM PST / 1 PM EST.
In the webinar, I will be covering:

  • What is Hearsay Social and how can it help your real estate company?
  • Top 10 social media practices for real estate professionals
  • Content and social strategy for real estate agents and brokers
  • The ROI of social media: can you measure that?
  • Analytics in social media: what numbers should you be paying most attention to?

As a bonus, all webinar attendees will receive a FREE white paper highlighting the data and content covered in the webinar.
Don’t miss out – register today!
P.S. Make sure you follow along on Twitter during the webinar with our official hashtag #HSSwebinar.

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm and Chief Strategist for Inman News, the leader in real estate news and technology. Katie specializes in social media strategy and content development, and works with mid to large sized brands in the technology and real estate industries.

Hearsay Social customer success story: Pacific Union International

“Our more immediate goal in using social media is to empower our real estate professionals to take their own social marketing to another level, and Hearsay Social offers the easiest and most elegant way to do just that.”  — CC Holland,  vice president of digital media and content for Pacific Union International

More and more, businesses are realizing the vast untapped potential of social networking for forming relationships with customers and prospects to increase reach and revenue. Today we’re proud to announce that Hearsay Social now powers social sales and marketing success for Pacific Union International, one of our first customers in the real estate industry.
Last Thursday, Hearsay Social took the stage at Inman Connect SF with CC Holland, VP of Digital Marketing at Pacific Union International. CC is the marketing maven behind Pacific Union’s organization-wide social strategy. She understands the importance of real estate agents communicating brand consistency on social media while also creating and sharing a personal brand of their own.
As CC and the other Inman panelists discussed the endless opportunities of this new channel, the relationship between social media and the real estate industry became as clear-cut to us as the relationship between broker and buyer. After all, what do real estate professionals do best? They share their brand through connections and show the beautiful content of their listings. Sound familiar?

“For Sale” Sign: Getting the Word Out

Jeff Turner, Director of, argued at Inman Connect that “brand is morphing into company culture. Your values are your true brand—how you live, interact, talk.”
Along those lines, CC recognized early on the importance of content as brands increasingly give voices to their real estate professionals on social media. She also realized that it’s the brand’s responsibility to communicate the company’s core values and how that should be shared with consumers.
“Stopping power in the News Feed is critical,” said Matthew Shadbolt, and CC understands that better than any social media maven. It’s all about photos, and eye catching images that make a person stop and click on your content.

Hosting the Open House: A Chance to Make Connections

A tastefully staged house can be the difference between an unremarkable open house and one that generates significant buzz and offers. CC has filled the Hearsay Social content library with an abundance of content that covers topics from real estate market trends to the best places to taste wine in Sonoma. CC knows that her customers don’t want to hear about real estate all the time, so she and her agents generally follow the 80:20 rule (80% community, recent events, personal information and 20% real estate content).
But nothing on social media matters if it isn’t measured, which is precisely why Pacific Union International uses Hearsay Social for our robust social media management tool. The Pacific Union team recognizes that, in addition to content distribution, it’s also important to have a tool to moderate your agents and what they are saying on social media. Having a powerful analytics tool allows their team to stay laser focused on what is working best for certain agents so they can replicate that success across the organization. CC and her team appreciate the simplicity of the Hearsay Social analytics which highlight the most important trends they need to track at an aggregate level and at an agent level.
Pacific Union understands that social media is all about connections—specifically, the connections their agents make with clients. Higher engagement rates means more eyes will see their content, strengthening the agent’s personal brand on social media. CC and her team encourage agents to engage with their clients on all of their social channels and recognizes that Hearsay Social’s Stream is a great, consolidated dashboard to efficiently engage across Facebook, LinkedIn, Twitter, Google+, and foursquare.

Closing the Sale: Converting Social Media Connections into Clients

As CC so eloquently put it on stage last Thursday, “Content has to be at the core of every brand promise. It’s really important for our real estate professionals to get out there and make their own marks. As a brand we can be the stewards of great content. We give our agents ideas and inspiration.”
Watch the video below to learn more about how Pacific Union International is using Hearsay Social for its social media success.