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Social Business Adoption – Step 5: Four Ways to Amp Up the (Friendly) Competition

shutterstock_174735368This blog post is step five of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Check back next week for the last step, step six.

One great way to increase participation in your firm’s social business program is to take advantage of the natural competitiveness inherent in your best performers and salespeople. Get this key group of stakeholders excited and, in turn, encourage the wider field to get involved by stoking some friendly competition.
Use tried-and-true gamification techniques such as scorecards, badges and leaderboards to keep track of behaviors that the social business program has been set up to measure and grow. These metrics might include the number of times advisors or agents log into their company’s social media management platform, the number of content pieces they publish, or by how much their networks grow over a certain period of time.
Here are ideas to step up your gamification game:

  1. Offer a reward tied to a key program success metric. For example, one company gave out a prize – Super Bowl tickets – to the regional sales manager with the highest percent increase in usage of the social business technology platform.
  2. Make it fun, engaging and easy. Run the idea by a few members of your target audience before rolling the game out broadly, to ensure it will appeal to the largest subset of users possible. Remember, though, that not every single salesperson will want to participate. But for those who do, it’s important to keep the excitement going throughout the contest period.
  3. Create, publish and share a leaderboard, scorecard or another method to keep track of those who are at the top of their game – literally. This helps jump-start competition, highlight the most active participants and attract people who are not already in the program.
  4. Run a “30 days of social” campaign to bring additional visibility to the program.

adoption-guideFor more success insights on how to educate the field and arm them for success, as well as Hearsay Social’s entire six-step framework for social business adoption across the enterprise, get our new, free Social Business Adoption Guide now.
To learn more about Hearsay Social’s training options, contact your sales representative or customer success manager.
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Social Business Adoption – Step 4: Promote, Enable Field Success Stories

shutterstock_302256263This blog post is step four of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Check back next week for step five.
It’s important for advisors to regularly hear from the corporate or home office about the benefits and potential of social business, but peer-to-peer evangelism is critical to motivating and mobilizing them as well. After all, salespeople want to hear from and about other salespeople, especially about how they achieved their successes.
As part of your social business program, you need to identify people who have found the program valuable and can provide real-life examples of how they leverage social media grew their book of business. Then, you must empower them to share and amplify their stories. Here are three ideas how:

  1. Share advisor/agent success stories with the executive team. In addition to generating awareness among the field, it’s important for high-level decisionmakers to get visibility into how the social business program is producing real results, so they can see the return on investment. After all, these are the folks who will have considerable influence on any contracts and future financial commitments to the initiative.
  2. Find your power users and make them feel special. Run a report to see who within the company is using social media regularly and have an engaged following. Reach out and invite them to an exclusive group or circle of fellow power users (e.g., “Social Media Superheroes”) that provides special access to things such as continuing education, future beta programs/sneak peeks and other resources that might not be available widely.
  3. Increase advisor/agent visibility via peer to peer sharing. Encourage these power users and early adopters to share their stories not just within their immediate teams but across the entire organization. This not only promotes the overall social business program in general, but gives these individuals increased visibility and positions them as leaders in social. Some ideas include: regularly profiling them in internal corporate newsletters  and/or the company Intranet; highlighting their success strategies at sales conferences and other events; and/or developing a how-to based webinar using them as a use-case example.

adoption-guideFor more success insights on how to educate the field and arm them for success, as well as Hearsay Social’s entire six-step framework for social business adoption across the enterprise, get our new, free Social Business Adoption Guide now.
To learn more about Hearsay Social’s training options, contact your sales representative or customer success manager.
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Social Business Adoption: Step 3 – Provide Ongoing Training and Ample Access to Education

shutterstock_248646679This blog post is step three of Hearsay Social’s Six-Step Program to Boost Social Business Adoption across the enterprise. Check back next week for step four.
At the end of the day, the success of a social business training program relies on how well your employees (e.g., field reps, agents, advisors) are actively leveraging it to not only grow their own social networks, but cull potential business from them.
Once you have a training and education plan in place (see steps one and two), you must plan for contingencies based on new hires, new product functionalities and the latest news in social business. Ideally, you’ll have an ongoing advisor-driven “learning engine” that provides insights, best practices and metrics around social business success across the field.
Here are six tips on how to stay top of mind through advisor training; offer these on a weekly, monthly or even quarterly basis:

  1. Live, remote instructor-led training sessions (via GoToMeeting or WebEx)
  2. In-person field training
  3. On-demand recorded training (Easy idea: Record all your sessions and trainings to be accessible any time)
  4. Self-guided training via the firm’s company Intranet
  5. On-site training at sales conferences
  6. Hearsay Social’s Standard (Web-based) or Premier (on-demand subscription) Training

adoption-guideFor more success insights on how to educate the field and arm them for success, as well as Hearsay Social’s entire six-step framework for social business adoption across the enterprise, get our new, free Social Business Adoption Guide now.
To learn more about Hearsay Social’s training options, contact your sales representative or customer success manager.
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