Social-local-mobile, sometimes abbreviated SoLoMo, is a growing force that cannot be stopped. Around the world, over one billion Internet users spend all their time on social sites and sales of mobile devices have already outpaced PC sales. These two facts have combined to begin a new local revolution, where even the biggest international brands must think locally to bolster their businesses. Jed Williams, Program Director for Social Local Media at BIA/Kelsey, recently published a report entitled 10 Companies to Watch in 2012, which reviews several social media startups “in which [BIA/Kelsey] sees great promise.”
I’m honored to reveal that Hearsay Social is the only social marketing company to have made the cut. (BIA/Kelsey subscribers can access the full report here.)
While there indeed exist social listening tools for the enterprise and simple applications for SMBs, as Williams acknowledges in the report, Hearsay Social provides the only complete SaaS solution for large organizations that want to begin social marketing on a global level while empowering their employees on a local level. It’s no trivial task transforming a Fortune 500 company into a social business, especially when that means empowering thousands of employees on social all at once. And yet, Hearsay Social has proven the ability to do this time and time again.
This year’s ad:tech in New York is huge on social. Featuring keynotes from the likes of David Fischer, VP of Advertising and Global Operations at Facebook, and Christian Oestlien, Google Head of Social Advertising Products, the event makes no secret of its new social lean.
Because the evolving ad:tech is all about social media, there’s no way Hearsay Social could miss the event! That’s why our very own CEO Clara Shih will also be keynoting the event.
While we expect that David and Christian will focus on how marketers should be employing Facebook and Google+, respectively, Clara has prepared a brilliant presentation highlighting the “7 Habits of Highly Successful CMOs.” From acknowledging that we’ve entered the Facebook era to learning a new class of metrics to integrating social across entire departments, CMOs must be the ones promoting the proliferation of social media interactions, for the good of both individual users as well as businesses.
Clara, along with Jake Furst (business development at foursquare), Albert Wenger (partner at Union Square Ventures), and James Brown (Retail Marketing Director at Perry Ellis International), will discuss the new wave sweeping through the intersection of social, local, and mobile. Marc Prioleau, Managing Director for Prioleau Advisors, will act as moderator for the panel.
If you’re a marketer laser-focused on social media, here are some other sessions that may interest you: