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Hearsay Social speaks on keynote panel at LinkedIn Financial Services Marketing Summit #INFinServ

The statistics don’t lie. LinkedIn, the world’s largest professional social network with over 150 million members, is increasingly becoming one of the most important platforms for financial advisors and representatives who want to engage with their customers and prospects on social media.
Integrated with LinkedIn and the other popular social networks, Hearsay Social already provides a complete compliance and marketing solution for enterprise organizations like Northwestern Mutual, Thrivent Financial, and Farmers Insurance Group.
As a thought leader for social media in the financial services industry, Hearsay Social CEO Clara Shih spoke on a panel this morning at the first-ever LinkedIn Financial Services Summit in New York City. Clara joined other industry leaders including Kara Segreto (CMO, Prudential Retirement), Audrey Hendley (GM, New Customer Acquisition, American Express), Frank Eliason (SVP, Social Media, Citi), and Sean Belka (SVP, Fidelity Center for Applied Technology, Fidelity Investments). Moderating was Mike Gamson (SVP, Global Solutions, LinkedIn).

The conversation onstage wove through big topics like how social media has transformed relationships, especially between advisors and clients, and it zeroed in specifically on what organizations should be looking for when they begin defining social business ROI.
Here are some of our favorite tweets sent out during the panel:!/lewisgoldman/status/200609202895458305!/heatherAtaylor/status/200608247915356161!/m_aarti/status/200607414213541888!/m_aarti/status/200606673667235841!/m_aarti/status/200603825931952128!/JoyceMSullivan/status/200602968549105665!/theROSEsocial/status/200602224420864000!/MathewZimmer/status/200601588321091585!/AdsOnLinkedIn/status/200601048140873728!/heatherAtaylor/status/200600642035793920!/kimberlyjohns/status/200600641083686912!/iraa/status/200596749172228097!/greggweiss/status/200596677059555330!/sanhenriques/status/200595044053422081!/bklynisbetter/status/200594913354715136

Leading financial firms building valuable and compliant relationships with Hearsay Social

Over the last two years since our founding, we have focused on two industries specifically built on relationships: Financial Services and Insurance. Advisors, agents, and other representatives build their entire businesses on forming and developing person-to-person relationships. Relationship businesses are the perfect use case for social media.
That’s why I’m so excited to reveal today that Hearsay Social is powering the top financial services firms on social media, including Northwestern Mutual and Thrivent Financial for Lutherans, in addition to top insurance companies like California Casualty and Farmers Insurance Group. These forward-thinking organizations aren’t just launching experimental corporate pages, they are transforming their businesses from the firm to business unit to representative — and in so doing, building reputation, referrals, and loyalty among clients.
In short, they share our vision for the transformational power of social media for relationship-building in the Facebook era. Supported by Hearsay Social’s complete FINRA/SEC compliance capabilities and empowered by our easy-to-use social marketing platform, financial advisors and firms can now safely and fully embrace the ROI of sites such as LinkedIn, Facebook, Twitter, and Google+.
With so many customers in regulated industries, we’ve been committed since our founding to delivering complete compliance and complete coverage to the world’s largest financial organizations. In fact, our platform has already helped reduce the workload on compliance teams by 50%. That means your employees have even more time to focus on doing real business, which includes connecting with customers and prospects on social media.
I am also thrilled to be announcing today additional regulatory functionality to provide even greater efficiency to compliance teams (you can read the details here):

  • Continuous monitoring and real-time remediation for infractions
  • Full mobile compliance coverage
  • Support for posting from any access point
  • Capturing and archiving for LinkedIn Groups
  • Dynamic hierarchies for fast-changing organizations
  • Compliance management

Many thanks to our financial customer consortium which helped us develop and design these key new capabilities. We are thrilled to partner for your success, and so glad to hear you feel the same way.
Kyle Marie Woods, Marketing Strategist at Thrivent Financial, sums it up pretty nicely: “Our partnership with Hearsay Social gives us added peace of mind that we’re compliant with regulatory requirements which allows us to focus on maximizing the power of social media at a local level.”
Keep the great ideas coming and we will keep delivering the innovation.
Read our full announcement. And check out Northwestern Mutual’s announcement too.