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Hearsay Social and Distribion announce content partnership at LIMRA LOMA Social Media Conference

Today marks the first day of the LIMRA LOMA Social Media for Financial Services Conference, and we’re delighted to say that Hearsay Social will be actively participating in the event. Over the next few days, financial services executives, legal experts, and social media strategists will be meeting in Boston to discuss the many ways in which social media is transforming the financial services industry.
As part of our attendance at the LIMRA LOMA conference, we are also proud to announce today that Distribion, provider of a multichannel marketing solution, has joined Hearsay Social and our other partners in support of Content Exchange.
Launched at the beginning of the summer, Hearsay Social Content Exchange is a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their pages profiles across all the major social networks. Since its launch, Content Exchange has been positively received by many, from Hearsay Social customers to independent social media experts. Altimeter Group analyst Jeremiah Owyang, for one, called Hearsay Social “the first social media management company” to offer syndicated content to its customers.
The day we launched Content Exchange, we also announced support from several providers of premium social media content, including Thomson Reuters, Tribune Media Services, and Demand Media. But we couldn’t stop there. In order to better serve our customers, today we’re announcing that Distribion will now also support Hearsay Social Content Exchange.
Today’s news is especially significant for our customers in the financial services and insurance industries, where content sharing has the added complication of meeting compliance. Hearsay Social and Distribion understand this pain point, which is why we’re working together to make Content Exchange the best way for you to connect—compliantly—with your audience on social media.
For more information about our partnership with Distribion and Content Exchange, watch the video below and get in touch to schedule a demo.

Why content matters for the social business

Ed. note: This post is the first in a series drawing from the Hearsay Social e-book The Language of Social: A Guide to Content for the Social Business. Download the entire report for free here.

Content is the language of social.
From viral videos to professional photos, news articles to blog posts, status updates to tweets: content is the bread and butter of being a social business. These days, corporate marketing departments and creative agencies the world over have to work overtime creating fresh, original, and relevant content for their audiences.
Unsurprisingly, 95% of marketers and agencies have curated content over the past six months by sharing a link, blog post, or other kind of content, according to a recent survey by Curata published in eMarketer. In the same survey, 85% of respondents said the main objective of content curation was establishing thought leadership. Nearly as many–80% of respondents–said they were curating content to elevate brand visibility and buzz.

Connecting with customers on social media demands content. It’s what creates engagement, builds relationships, sparks new connections, and keeps conversations going. Ultimately, content drives business on social media.
And, today, demand for content across all the social networks is insatiable.
With all this demand, how can marketers keep up? It’s a question easier asked than answered. In fact, the same Curata survey cited above found a large number of marketers struggling with finding the time to curate content, create original content, and scour the Web and other resources for high-quality content.
Breathe easy. There are many, many ways to create and curate good content that don’t require you to stretch your marketing team too thin. Let this e-book be an initial guide for you in developing your content marketing strategy for your social business.