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Customer Spotlight: How Raymond James is Leveraging the Power of Social Media (VIDEO)

This blog post is part of our new Customer Spotlight Series designed to showcase a Hearsay Social customer, share their experiences with our technology, and highlight the benefits they are reaping from it. Here, Tash Elwyn shares his thoughts on how leveraging technology like Hearsay Social is making an impact at Raymond James.
Ever wonder how leading-edge firms are leveraging the power of social media in their business programs? Well, we recently sat down with Tash Elwyn, President of the Private Client Group at Raymond James and Associates, to learn how Raymond James is implementing social media in their business program to differentiate themselves, cultivate relationships, and grow their business.
Similar to other firms in the financial services industry, regulatory concerns and marketing support were factors considered in the implementation of their social media program. Raymond James advisors are able to use their voice and better engage with customers and prospects by listening through social media and leveraging technology like Hearsay Social.
In this short video, Elwyn explains how their firm measures the impact of social media both from an engagement standpoint and a brand standpoint — and likens social media to email and smartphones, essentially challenging advisors to “get off the fence, or risk the fence breaking.”
Watch the video below to hear more from a firm who ‘get’s it’ and what’s next in terms of digital and social for Raymond James:

For more information on how advisors can leverage the power of social media, check out Hearsay Social’s Predictive Social Suite for Advisors and read our recent Advisor of the Future executive report.
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Starbucks CEO Howard Schultz shares inspiring leadership wisdom with Hearsay Social

“Everybody must have a voice,” urged Starbucks CEO Howard Schultz to the Hearsay Social team during a surprise afternoon visit. No matter your age, seniority, or role—you play a crucial part in executing on the vision of your company. “Don’t let mediocrity become the standard.”

Starbucks CEO Howard Schultz and Hearsay Social CEO Clara Shih

Mr. Schultz encouraged the Hearsay Social team to continue fighting for the absolute best at this critical stage in our company’s growth, which he likened to the time-sensitive “imprinting” stage of a child’s growth. In addition, he proclaimed that every business from Starbucks to Hearsay Social must heed three key points to be successful today:

  1. Every business must provide a unique value proposition to the market. For Starbucks, that’s providing quality coffee and giving back to the community. For Hearsay Social, it’s empowering our customers to be highly successful social marketers.
  2. Digital and social technologies represent a tidal wave of change utterly transforming the way companies do business. A clear innovator in the Fortune 500, Starbucks asserted its commitment to understanding and embracing these new technologies when it appointed Hearsay Social CEO Clara Shih to its board of directors this past December.
  3. In the 21st century, customers only support those companies that share their values. At Starbucks, Mr. Schultz’s aim is to “manage through a lens of humanity.” Positive revenue growth at the corporation must go hand in hand with positive growth in local communities around the world to make it all worthwhile.

Thank you for all the great advice, Mr. Schultz, and we can’t wait to see you again!

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