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Congratulations to the Winners of the 2015 Social Media Silver Bowl Awards!

Screen Shot 2015-08-21 at 1.37.49 PMAs the 6th annual LIMRA LOMA Social Media Conference for financial services (#LLSMC) comes to a close, we’d like to congratulate the winners of the Social Media Silver Bowl Awards! The Silver Bowl Awards recognizes innovation and business success of financial services firm and advisor use of social media campaigns and programs.
This year’s award recipients truly embody what it means to be innovative thought leaders via social business growth in many areas, including sales, customers service, digital marketing, and recruiting. The awards program aims to highlight innovative social business programs that make a measurable impact on business overall.


To that end, here’s the full list of winners:
Best Integrated Social Media Campaign
Voya Financial — “Born to Save”
Best Use of Social Media by an Agent/Advisor
*Thrivent Financial — Hannah Sorensen
*Sun Life Financial — Rebecca May-Gorges
Best Use of Social Media for Customer Service
Allianz Turkey — “Social Customer Care”
Best Use of an Emerging Social Channel
*Transamerica –Vine Campaign
Best Use of Social Media for Social Good
John Hancock — “There’s Only One Boston”
Best Use of Social Media for Recruiting
*COUNTRY Financial — “Candidate Experience”
Best Use of Social Media for Consumer Education
*Prudential — “Bring Your Challenges”
Best Use of Social Media by a Company Outside the United States
Allianz Turkey — “Becoming One”
*Denotes Hearsay Social customer


Congratulations everyone!
Learn about the Predictive Social Suite for Advisors.
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See You at the LIMRA LOMA Social Media Conference in San Francisco

LIMRA_welcome_InstaWith one-of-a-kind attractions like the Golden Gate Bridge and the Ferry Building Marketplace  – not to mention what’s expected to be great weather – we’re excited to welcome you to our hometown of San Francisco next week for the 2015 LIMRA LOMA Social Media Conference for Financial Services (#LLSMC)!
Stop By the Hearsay Social Booth (#21)
Head over to our booth (#21) to catch up with our team members, get tips on how you can use social and digital technologies to grow your business, and pick up some great swag.
Win a Pair of Beats by Dre
Drop off your business card at our booth for a chance to win a pair of Beats by Dre. The winner will be announced Friday, August 21, during the morning break at 9:00 AM. For additional chances to win, take a photo of your hotel keycard at your favorite spot in the city and tweet us @hearsaysocial using #LLSMC.
Check Out Hearsay Social’s Presentations
We’re hosting several presentations on Thursday, August 20, including a TED-style talk with Hearsay Social CEO and founder, Clara Shih (@clarashih), a fireside chat that explores how MassMutual (@massmutual) built a successful social business program for its financial professionals, and the Silver Bowl Awards:

Thursday, August 20
9:00 – 9:20 AM

“Survival of the Fittest: The Rise of the Omni-channel Advisor”
Grand Ballroom A
As consumer expectations change with each technological innovation, every financial services and insurance company today is struggling with determining the best channel to reach the social, mobile client. Legacy channels seem inadequate, while the rise of robo-advice firms, insurance comparison sites and direct-to-consumer offerings look to disrupt the industry. Will the “digitization of everything” mark the beginning of the end for traditional agency business? Join Hearsay Social’s CEO and founder, Clara Shih (@clarashih), for a TED-style talk where she’ll share her perspectives on potential outcomes and what financial services leaders and marketers must do to help advisors adapt, be more productive and thrive in a world where technology advancements and innovation are only accelerating.

Thursday, August 20
10:30 – 11:30 AM
“Best Practices for Building a Strategic Social Business Program: A Fireside Chat with Corina Roy, MassMutual”
Regency A
In an industry built on relationships and trust, financial services firms must not only have a strong corporate presence on social media, but also a strong presence for their financial professionals to reach local communities and the clients they serve. Join Corina Roy (@corinaroy), assistant vice president of digital and customer experience at MassMutual, and Abhay Rajaram (@abhayrajaram), vice president of global customer success at Hearsay Social, to hear how MassMutual (@massmutual) developed a social media program for its financial professionals, how it’s driving higher adoption and productivity on social, and where it’s headed next.
Thursday August 20
11:30 – 12:15 PM
3rd Annual Silver Bowl Awards Presentation co-hosted by Hearsay Social and LIMRA
Grand Ballroom A
The annual #SilverBowlAwards recognize excellence, innovation and achievement in the use of social media in the financial services industry. This event is the big reveal of the 2015 winners, which this year includes some brand-new categories recognizing industry trends in social media. Come to this presentation to congratulate your peers and get an inside look into the winning campaigns.
On behalf of the entire Hearsay Social team, see you there!

Congratulations to the 2014 LIMRA LOMA Silver Bowl for Social Media award winners!

It’s hard to believe a whole month has passed since we joined customers, partners, and friends at the 2014 LIMRA LOMA Social Media Conference for Financial Services in Boston. 
Before more time passes, we want to take a moment to congratulate the handful of financial firms recognized in the Social Media Silver Bowl Awards, an annual contest recognizing innovation and business success across firms’ and agents’ use of social media campaigns and programs.

SMFSAwardWebBan2013

As James Kerley, chief membership officer for LIMRA and LOMA, explains: “LIMRA research shows that 93 percent of life insurance companies now have social media programs in place. With broad adoption like this, now the question becomes how to define social media excellence in financial services. That’s why we created the Silver Bowl awards.”
The quantity and quality of Silver Bowl Award entries this year demonstrated how quickly the financial services industry has innovated in its use of social media. And with over 90,000 financial professionals using Hearsay Social today, it’s clear that firms are moving their social media programs from being optional to now being a critical way to engage clients in a compliant manner. 
Without further ado, here were the winners:

  • John Hancock Financial Services — “Best Use of Twitter” and “Best of the Best”
  • Transamerica — “Best Use of Other Social Network”
  • Sun Life Financial Asia — “Best Use of Facebook”
  • Popular Bank (Puerto Rico) — “Best Use of Social Media for Social Good”
  • Guardian Life Insurance — “Best Use of LinkedIn”
  • Prudential — “Best Use of YouTube”
  • Thrivent Financial Agent Natalie Kratzer — “Best Use of Social Media by an Agent/Advisor.”


Find out how each of these firms won their awards on the LIMRA website and learn more about social business for financial services below:
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