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The Internet of things and other 2015 trends you need to know about

key15As a special holiday treat, eMarketer is sharing a complimentary report entitled Key Digital Trends for 2015.
The report is broken up into three distinct sections. First, it describes the the five key trends in consumer behavior and technology adoption that every marketer needs to know about. Next, it delves into five buzzy technologies that could possibly gain traction in 2015, but are still unproven. Finally, it plainly calls out the areas that “are more hot air than hard reality.”
Here’s a brief outline of the findings:

Five key things you need to know about 2015

  1. ‘Responsiveness’ will rule
  2. Mobile search will surpass desktop
  3. Programmatic will move beyond digital display
  4. The Internet of things will become a thing
  5. Cross-device targeting at scale

Five things that might get big (but might not)

  1. Wearables: not quite ready to wear
  2. Mobile payments? Wait until next year
  3. New life for social commerce
  4. Will content marketing sputter?
  5. Cord-cutting: still more hype than reality

Five things you won’t need to worry about

  1. The desktop
  2. QR codes: not the next big thing
  3. Social TV: the conversation is pretty quiet
  4. Baby boomers: going bust
  5. Privacy? Security? Yawn.

Learn more by downloading the full report and exploring additional resources below.
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Social media freedom more important than salary to 1 in 3 young employees [INFOGRAPHIC]

We know an increasing number of adults value social media, but is there any way to quantify that value? Apparently so: it’s almost as good as cash. 
One in three college students and young employees under the age of 30 say social media freedom, along with device flexibility and work mobility, is a more important factor to them than salary when accepting a job offer.
To be more specific, 40% of college students and 45% of young employees would actually accept a lower salary in exchange for social media access from work, plus device choice and mobility.
These incredible statistics, which can be found in a recent Cisco report on the “new workplace currency,” show just how much Facebook, smartphones, and other emerging technology have become an essential part of the young adult’s daily activities.
“These findings among college students and young employees indicate the freedom to access social media and use devices is increasingly important to the next generation of the world’s workforce – in some cases, more important than salary,” said Sheila Jordan, VP Communication and Collaboration IT, Cisco.
“The results in the Cisco Connected World Technology Report demonstrate how companies need to acknowledge this fact in greater numbers, and respond accordingly – for many industries, the status quo of previous work environments is becoming a thing of the past.”
Beyond the already long list explaining why companies should go social—brand maintenance, marketing, sales prospecting, customer service, PR, and crisis management—it appears that employee satisfaction is just another reason for companies to adopt and execute a clear social media policy and plan.
You can read the report online at the link above, and we’ve embedded an infographic with key takeaways below.