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The Facebook Business Pages redesign and what it means for financial professionals

Facebook recently announced that it is rolling out a new look for Facebook Pages. The new streamlined design will change the way business pages look for both Facebook users and page administrators.

What’s changing?

Facebook will get rid of the two-column design that splits activity to the right and left hand side of the page on the desktop version of the site. Now, all posts and activity will be displayed in a single column on the right-hand side of the page, similar to the single-column view that mobile users currently see. Information about your business (including a map, hours, phone number, and website) will now be displayed on the left hand side.

This change mirrors updates that Facebook made to personal pages a year ago.

Facbook_New_Page_Layout_March2014

What’s new for admins?

The new layout will provide page administrators even easier access to key admin tools. A new navigation at the top of the page will make it easier to access your activity, insights and page settings. The “Build Audience” menu will also give admins the ability to access their Ads Manager account directly.

In addition to the design changes, a new feature called “Pages to Watch” is being rolled out. This feature lets administrators create a list of other pages to monitor and compare metrics versus your own. This will allow you to easily benchmark your Facebook social presence against competitor pages or any other pages you wish. Specifically, you will be able to compare new page likes, total page likes, posts this week, and engagement this week.

Facebook_Pages_to_Watch_Screenshot_March2014

What about custom Facebook Tabs?

These changes will also make custom Facebook tabs even less prominent, putting them under the “More” dropdown in the top navigation of the page. If you currently have tabs in place, it does not seem like there is anything that you can do to make them more visible.

What about compliance?

These changes should not affect any supervision provided by Hearsay Social. Although the site layout is changing, the information displayed remains the same and the Hearsay Social compliance solution will maintain the same coverage as provided with the previous business page design.

What do you need to do?

There is no action needed for financial professionals using a Facebook business page. These changes will be rolled out in waves to business pages. Facebook did not specify when every page will have the new design, but we are already seeing some new pages with these changes (for example: the Facebook for Business page).

However, since the new design features information about your business on the left hand side (map, hours, phone number, website URL, photos and videos), if you have not filled out some of these fields the left hand side of your page may look incomplete.

Disclaimer: The material available in this article is for informational purposes only and not for the purpose of providing legal advice. We make no guarantees on the accuracy of information provided herein.

Twitter targets marketing dollars with new design

Twitter just announced a major design revision that will start rolling out to users over the coming weeks. As part of the overall revision, brand pages will be receiving a special update destined to be a boon for social media marketers.
As the most comprehensive enterprise social media platform, Hearsay Social supports the new Twitter from day one, just as we supported Google+ brand pages from day one.

For brand marketers seeking to bolster their social presence, the newly designed Twitter will be a welcome addition to the social media marketing toolkit.
In a nutshell, the Twitter redesign grants social media marketers the kind of brand control they probably already know from Facebook Pages and Google+ Pages. With more space for brand visuals and messaging and more options for guiding the user through their page, brands on Twitter can truly offer their visitors a holistic experience tailored to the brand’s social media mission.
Whether their pages are designed for customer service, community engagement, idea collaboration, fan rewarding, or any combination thereof, page owners will now be able to more effectively carry out these goals on Twitter.
One big question marketers might have about the Twitter news is this: does it change where brands should be spending their time on social media?
The answer, for the most part, remains unchanged. Since there are over 800 million users on Facebook, over 100 million on Twitter, and over 130 million on LinkedIn, Facebook is still the best option for marketers trying to reach a mass audience.
Beyond blunt statistics, however, Twitter has always been a unique option among the social networking giants for numerous reasons. First of all, Twitter users, by default, publish more content publicly than they do on Facebook. Secondly, tweets are still limited to 140 characters. Finally, Twitter users tend to tune into the “now,” as in “what’s happening right now.”
Marketers must keep all of the above in mind when weighing their options between brand pages on different networks.
(For a comprehensive analysis on the advantages and disadvantages of brand pages on Twitter, Facebook, and Google+, check out the “three-way brand page shootout” in this CNET article.)
While Twitter has so far only launched its new brand pages with a select group of partners, including Pepsi, American Express, and Best Buy, the enhancements will slowly roll out to other brands over the coming months. When the pages are more widely available, Hearsay Social customers will be the first ones to hear about it.