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Real estate webinar: “7 Social Media Content Strategies for Real Estate Marketing Teams”

Ed. note: Join Hearsay Social and Katie Lance next week for a real estate webinar on social media content marketing best practices.

Success in social media requires consistent, engaging, and informative content. Those in the real estate industry who succeed on social media all have one thing in common: they share great content.
So what constitutes great content? Great content is anything fun, engaging, and inspiring. Content can take many forms: photos, videos, and links to articles are the most popular forms of content. In real estate, where we are surrounded by beautiful homes and exciting stories, there are endless possibilities for great content.
The key here is not just any content, but great content. Give your fans a reason to like, share, or retweet what you’re posting on social media.
Remember also that you don’t have to create everything yourself from scratch. Curating content by sharing links to useful and relevant content from third-party resources builds trust with your followers and establishes you as an informed resource. The key to curating content is understanding your audience and what they expect from your brand.
To learn more about content curation, please join me for my next webinar with Hearsay Social on Tuesday, December 4th at 10am PST/ 1pm EST (my second real estate webinar in this series). The topic is “10 Keys to Content Curation” and I will be covering:

  • Reliable sources: who are they, which ones are the best?
  • Consistent method for curating: how to curate quickly and efficiently
  • Various types of content: what works best for each platform and why
  • Measuring what works
  • Using Hearsay Social to manage content and the ROI of social media

Space is limited, so register today and follow the conversation at #HSSwebinar!

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm and Chief Strategist for Inman News, the leader in real estate news and technology. Katie specializes in social media strategy and content development, and works with mid to large sized brands in the technology and real estate industries.

Real estate webinar: "Top 10 Social Media Practices for Real Estate Pros"

Ed. note: This webinar has now passed. View it on demand here.

From traveling the country and speaking to tens of thousands of real estate professionals, I’ve discovered they have two main pain points when it comes to social media:

  1. Content strategy (i.e. “what should I be posting?”)
  2. Time and resources (i.e. “who is going to manage it?”)

Hearsay Social helps solve both of these problems. It’s an easy solution that complements any real estate agent or broker’s existing social media strategy and helps them get back to what they do best: working with buyers and sellers.
As part of my new partnership with Hearsay Social, I am thrilled to announce I’ll be leading a new webinar series to explain not only the benefits of Hearsay Social, but also to cover valuable social media education for real estate professionals.
Please join me for the first webinar with Hearsay Social on Wednesday, November 14 at 10 AM PST / 1 PM EST.
In the webinar, I will be covering:

  • What is Hearsay Social and how can it help your real estate company?
  • Top 10 social media practices for real estate professionals
  • Content and social strategy for real estate agents and brokers
  • The ROI of social media: can you measure that?
  • Analytics in social media: what numbers should you be paying most attention to?

As a bonus, all webinar attendees will receive a FREE white paper highlighting the data and content covered in the webinar.
Don’t miss out – register today!
P.S. Make sure you follow along on Twitter during the webinar with our official hashtag #HSSwebinar.

Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm and Chief Strategist for Inman News, the leader in real estate news and technology. Katie specializes in social media strategy and content development, and works with mid to large sized brands in the technology and real estate industries.