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Join Forrester, Primerica, and Hearsay Social to learn the CMO's new job

What’s the CMO’s new job?
That’s precisely the question we’ll be tackling in next week’s webinar, The CMO’s New Job: Social Sales. The event, which takes place on Wednesday, September 25th at 9 AM, will explore how the role of the Chief Marketing Officer has dramatically changed over the past few decade.
Gone are the days when a CMO could be successful with just a high-profile TV commercial, direct mail campaign, or sports-team sponsorship. Today, mastering a multichannel strategy that also delivers ROI to the business is essential.

Guest speakers joining the webinar are three experts from the social sales and marketing space, including an analyst from Forrester. From left to right:

  • Nate Elliott (@nate_elliott), VP, Principal Analyst, Forrester Research, Inc. 
    Nate helps companies develop interactive marketing strategies for global and emerging markets, and is focused on branding channels such as social media and online video advertising. Earlier this year, Forrester Research published The Forrester Wave™: Social Relationship Platforms, Q2 2013.
  • Duane Morrow, EVP Marketing and CMO, Primerica Life
    Last September, Primerica announced it had selected Hearsay Social to power its social media success.
  • Clara Shih (@clarashih), CEO and Founder, Hearsay Social

On next week’s webinar, Nate, Duane, and Clara will discuss the biggest change in the CMO’s world. Additionally, they’ll cover strategies and techniques that CMOs and their marketing organization must implement in the social media era in order to drive business and exceed expectations.
Looking forward to seeing you there!
Register for “The CMO’s New Job: Social Sales” here.

Proud to be the insurance industry standard for social sales, marketing, and compliance success

People often ask me why Hearsay Social started with the insurance industry and have so many insurance companies as customers. The reason is very simple: relationship-based sellers such as insurance agents are the most natural “social networkers” in the planet. They have been helping educate clients, investing in long-term relationships, and growing their businesses through word-of-mouth referrals long before social, mobile, and digital technologies existed.
Since our inception, Hearsay Social has been proud to power leading insurance companies’ efforts on Facebook, LinkedIn, and Twitter. With invaluable input from marquee customers such as Farmers Insurance, Northwestern Mutual, and Thrivent Financial, we’ve equipped tens of thousands of insurance agents, marketers, and compliance professionals with social media software that increases leads, referrals, and revenue, all while helping them achieve full regulatory compliance.
Today, I’m happy to announce several new customers in the financial services and insurance space: Allstate, AXA Equitable, COUNTRY Financial, and Primerica.

We are so excited to see even further validation across tens of thousands of additional agents that Hearsay Social is indeed the solution of choice for the industry when it comes to social sales, marketing, and compliance.
Over the summer, the International Data Corporation (IDC) labeled insurance an early adopter of social media in a report titled “2012 U.S. Social Media Trends by Vertical.” Compared against any other industry or vertical, insurance is a stand-out model for forward-thinking social media usage.
As part of today’s customer announcements, I am also excited and honored to welcome my dear friend and mentor, Mr. Lee M. Gammill, Jr. to the Hearsay Social Advisory Board.

An illustrious figure in the insurance and financial services industry, Mr. Gammill served a 40-year tenure at New York Life Insurance Company, where he held various executive positions and was Vice Chairman of the Board until 1997. Incredibly, he was the first member of the Board who began his career as an agent in all of the Company’s 150-year history.
In addition to helping lead New York Life, Mr. Gammill has also served as Chairman of the Board of LIMRA (Life Insurance Marketing and Research Association), now part of LL Global, Inc., as well as Chairman of the Board of the Life Underwriter’s Training Council. Recognizing his achievements and leadership in the industry, in 2004 Mr. Gammill was awarded the highest honor bestowed by the American College, The Huebner Gold Medal. He served on the College Board of Directors and currently serves as Director Emeritus of the American College Foundation Board of Directors.
On behalf of the entire Hearsay Social family, we extend a warm welcome to Mr. Gammill and our new partners.