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You Can Sell, But You Can’t Hide: Join Hearsay Social and Farmers Insurance at SXSW Interactive 2014

SXSW_Blog_image (1)Going to SXSW? We’d love to see you there!

There are over 800 confirmed sessions for SXSW Interactive alone, featuring a host of influential technology and business leaders including Anne Wojcicki (CEO and co-founder of 23andMe), Biz Stone (co-founder of Twitter and CEO of Jelly), and Chelsea Clinton, who is currently Vice Chair of the Clinton Foundation.

Here’s one session you don’t want to miss: On Monday, March 10 at 11 AM, Hearsay Social and Farmers Insurance will be leading a talk titled You Can Sell, But You Can’t Hide, which will explore the state of social media in today’s business landscape.

We’re especially excited because our session is a “Core Conversation,” meaning that instead of being a traditional single person or panel presentation, all attendees are invited and encouraged to participate in the discussion. That means we want you and your colleagues to attend our session with fresh ideas on how social media can make an impact across businesses. Come ready to talk!

You Can Sell, But You Can’t Hide

WHEN: 11 AM on Monday, March 10

WHERE: Hilton Austin Downtown, Room 616AB, 500 E 4th St

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WHO: Jason Suen (Director, Global Customer Success at Hearsay Social, @JasonSuen) and Patrizio Spagnoletto (Head of Digital, Farmers Insurance, @patospago)

WHAT: Social media has changed the game for salespeople, who can no longer survive without adopting new technologies. Today’s buyer is more informed and more connected than ever before, and this change has forced salespeople to adapt or become obsolete. In this session, Hearsay Social and Farmers Insurance, two leaders in the world of social business, will walk through the changing landscape of the connected buyer, and discuss why and how salespeople have to step up their game.

Learn more about our session on the SXSW website or check out one of the below resources from SXSW 2013:

SXSW in 60 seconds: Hearsay Social CEO Clara Shih on the most exciting innovation of 2013

“The Death of Marketing” at SXSW 2013

Brian Solis and Clara Shih discuss social content marketing at LinkedIn’s #SXSW Influencers Reception