Note: The following is an introduction to our how-to guide for the Facebook Page Brand Timeline Redesign, a free resource featuring everything you need to know about the new social marketing tools.
Facebook, the most popular social network in the world with nearly one billion users, announced at the first-ever Facebook Marketing Conference (fMC) that it would be transitioning brand pages to a new format based on timeline, allowing businesses to tell their story and connect with customers better than ever before.
True to Facebook’s mission to help people around the world “tell their life story” in a visually rich way, timeline launched for individual users last December. As part of this launch, a new generation of social apps like Spotify and Netflix allow users to seamlessly share their favorite tunes and films with each other in real-time. Additionally, stories appear side by side in the timeline to convey a more cohesive story. Lastly, but certainly not least, Facebook reserves the wide, open space at the top of the page for a unique cover image or backdrop of your choosing, perfect for self-expression.
Facebook has now brought many of those same exciting elements to Facebook Pages.
Social media marketers should be delighted by the changes. After all, what are businesses but large groups of people with stories of their own? From the founding year to its first sale to other major milestones, organizations large and small have interesting stories to tell. And Facebook Pages will finally allow businesses to tell those stories in a compelling way.
Adjusting to a new look and feel can sometimes be confusing, but brands and businesses will find that timeline is a winning interface for interacting with fans. With timeline, marketing on Facebook is about building engagement more than ever before. It’s not about the hard sell; rather, it’s about creating original content and telling interesting stories, which more often than not occur at the local level.
Long before social networks, local representatives, agents, advisors, or franchisees connected with customers on the ground, in cities all around the world. Trust those local workers to be your best brand ambassadors. Cookie cutter messages don’t work anymore because social networkers see right through bland corporate messaging.
That’s why it’s more important than ever for corporate brands to go local on social media. And, supported by Hearsay Social for Facebook Pages Brand Timeline, social marketers can do that with ease.
Now that you’ve read the introduction, read the full how-to guide for the Facebook Page Brand Timeline Redesign. Learn about the new rules for cover photos, how you should transition from the wall to the timeline, and other digestible tips for creating the best possible business page on Facebook.