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3 ways advisors can use social media content to connect with clients

thinkadvisor-logoSharing compelling content is the most effective way to engage an audience on social. The challenge is that there is an endless supply of material coming from every possible direction. At a certain point, it all just starts to sound like noise.
So how can advisors rise above that noise to deliver information of value to their customers? How do you decide what’s best for your social channels?
Hearsay Social recently signed content partnerships with Broadridge, Life HappensNewsCred and Trapit so that agents and advisors can always access high-value, compelling industry and general interest content to share on s­­ocial and engage their audiences.
By working with these great companies, we’ve come up with a few important tips for social media publishing that will help investment professionals clear through the clutter to drive meaningful interactions with clients.
Continue reading this article over at ThinkAdvisor.
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Expanding the Hearsay Social Content Exchange with industry-leading content for financial professionals

Content sharing is crucial to staying top of mind and sparking conversations with prospects and clients, and our customers in the financial industry have demanded access to more compelling content to share.
With that in mind, today we’re proud to announce that Hearsay Social has partnered with several industry-leading content providers–Broadridge Financial Solutions, Life Happens, NewsCred, and Trapit–in order to seamlessly source and effectively facilitate the publishing of high-quality, relevant content through social media.
content exchange partner logos
Regularly publishing content to social networks is crucial to maintaining an active presence and staying top of mind with current and prospective clients. The Hearsay Social Content Exchange helps advisors and other financial representatives easily create, curate, and manage social content across their personal and professional networks. Through these new partnerships, the Hearsay Social Content Exchange is making it easier than ever for our customers to distribute engaging, pre-approved third-party content to their networks:

“We’re very excited to see Hearsay Social forming partnerships with several leaders in content marketing, discovery, and curation. No other offering in the industry provides the same level of content publishing and compliance in one robust social business platform.”
— Ruth Papazian, CMO and Head of Business Development at HD Vest Financial Services

Today’s announcement comes on the heels of last week’s news, in which we announced our expanded partnership program with several leaders in security and compliance, including Autonomy, Daegis AXS-One, Presensoft, Proofpoint, and Symantec.
Read more about Hearsay Social’s partnerships here: