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Congratulations to the Winners of the 2015 Social Media Silver Bowl Awards!

Screen Shot 2015-08-21 at 1.37.49 PMAs the 6th annual LIMRA LOMA Social Media Conference for financial services (#LLSMC) comes to a close, we’d like to congratulate the winners of the Social Media Silver Bowl Awards! The Silver Bowl Awards recognizes innovation and business success of financial services firm and advisor use of social media campaigns and programs.
This year’s award recipients truly embody what it means to be innovative thought leaders via social business growth in many areas, including sales, customers service, digital marketing, and recruiting. The awards program aims to highlight innovative social business programs that make a measurable impact on business overall.


To that end, here’s the full list of winners:
Best Integrated Social Media Campaign
Voya Financial — “Born to Save”
Best Use of Social Media by an Agent/Advisor
*Thrivent Financial — Hannah Sorensen
*Sun Life Financial — Rebecca May-Gorges
Best Use of Social Media for Customer Service
Allianz Turkey — “Social Customer Care”
Best Use of an Emerging Social Channel
*Transamerica –Vine Campaign
Best Use of Social Media for Social Good
John Hancock — “There’s Only One Boston”
Best Use of Social Media for Recruiting
*COUNTRY Financial — “Candidate Experience”
Best Use of Social Media for Consumer Education
*Prudential — “Bring Your Challenges”
Best Use of Social Media by a Company Outside the United States
Allianz Turkey — “Becoming One”
*Denotes Hearsay Social customer


Congratulations everyone!
Learn about the Predictive Social Suite for Advisors.
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Interview with Stephen Selby of LIMRA: #HSonAir Episode 3

2eb6231In episode 3 of Hearsay Social On the Air we introduce Stephen Selby (AVP Social Media, Audit, Govt. Relations, LIMRA, @StephenFSelby) in a recorded interview during the 2014 LIMRA Social Media Conference for Financial Services in Boston. In the interview, we learn about the origins of the conference and social media trends observed since its inception.
Listen to the podcast below and join the conversation on Twitter with @VictorGaxiola and @ronnykerr using hashtag #HSonAir.
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Congratulations to the 2014 LIMRA LOMA Silver Bowl for Social Media award winners!

It’s hard to believe a whole month has passed since we joined customers, partners, and friends at the 2014 LIMRA LOMA Social Media Conference for Financial Services in Boston. 
Before more time passes, we want to take a moment to congratulate the handful of financial firms recognized in the Social Media Silver Bowl Awards, an annual contest recognizing innovation and business success across firms’ and agents’ use of social media campaigns and programs.

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As James Kerley, chief membership officer for LIMRA and LOMA, explains: “LIMRA research shows that 93 percent of life insurance companies now have social media programs in place. With broad adoption like this, now the question becomes how to define social media excellence in financial services. That’s why we created the Silver Bowl awards.”
The quantity and quality of Silver Bowl Award entries this year demonstrated how quickly the financial services industry has innovated in its use of social media. And with over 90,000 financial professionals using Hearsay Social today, it’s clear that firms are moving their social media programs from being optional to now being a critical way to engage clients in a compliant manner. 
Without further ado, here were the winners:

  • John Hancock Financial Services — “Best Use of Twitter” and “Best of the Best”
  • Transamerica — “Best Use of Other Social Network”
  • Sun Life Financial Asia — “Best Use of Facebook”
  • Popular Bank (Puerto Rico) — “Best Use of Social Media for Social Good”
  • Guardian Life Insurance — “Best Use of LinkedIn”
  • Prudential — “Best Use of YouTube”
  • Thrivent Financial Agent Natalie Kratzer — “Best Use of Social Media by an Agent/Advisor.”


Find out how each of these firms won their awards on the LIMRA website and learn more about social business for financial services below:
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Highlights from Innovation Summit Toronto: Sales and Marketing in the Social Era

Hearsay Social is in Canada!

In anticipation of the LIMRA LOMA Canada Annual Conference, we hosted the second event in our Innovation Summit thought leadership series in Toronto. The Innovation Summit yesterday brought together leaders and innovators from top Canadian financial services and insurance firms. Hearsay Social COO Michael Lock kicked off the event with a presentation about how firms must adapt to changing consumer behavior and build stronger relationships with customers by making the leap from social marketing to social sales.

The Honourable Kevin Lynch, Vice Chair of BMO Financial Group and former Clerk of the Privy Council, keynoted the event with a presentation entitled,”Disruptive Innovation and Us–From Banking to Baking, No Sector is Immune to Innovation.” Highlighting the importance of innovation, no matter the industry, Mr. Lynch focused specifically on financial services, where “innovation is the key to competitiveness.”

Part of the challenge he sees facing Canada is the limited focus on innovation and new ideas. Canada falls very low in rankings on productivity (72%) and innovation, ranking #20 in R&D. Banking is not at the forefront of technology, and Canadian companies may be even slower to move. There is opportunity, however. You just “can’t be a follower if you want to be a leader,” said the Honourable Mr. Lynch.

The changing financial services client

Following Mr. Lynch’s talk was a panel of industry leaders including Michelle Smyth, Director, Social Media, Sun Life Financial; Sulemaan Ahmed, Principal, Servo Annex; Jen Evans, CEO, Squeeze and Sequentia; and Silu Modi, VP, Associate Director, Digital Marketing, Macquarie; moderated by Brian Cook, Country Manager, Canada for Hearsay Social.

The panel conversation started with a discussion around how consumers have changed: 77% of consumers do research online and 45% do only online research according to one of the panelists. They discussed how some advisors have found success on social networks just watching who views their profiles; typically  before they have a meeting, not only are advisors doing their research on clients, but clients are doing due diligence on their advisors.

Jen highlighted another opportunity, pointing out that 13% of leads and new relationships are coming from social media, according to a Hubspot study. She has seen evidence that, in a lengthy buy cycle, social media can help move people from weaker ties into stronger advocates.

Sulemaan made a comparison between social technologies emerging today and the way some companies approached email in prior decades. Speaking to a CEO about compliance trying to block a social media pilot, he told them, “You sat on the other side of this table and told me we didn’t need email. We did, and we’re moving forward with social.” Later, Sulemaan added, “People don’t connect with brands. They connect with people. Unleash them.”

Addressing the issue of compliance, Michelle opined that employees are going to participate in social media whether their employers want them to or not. Highlighting the importance of identifying business objectives of a social media initiative, she also noted that it’s “not about spending hours, but being smart.”

In the final session of the day, we heard from Brian Church, Country Manager, Canada Head of Sales Solutions, North America, LinkedIn, and Sabrina Geremia, Managing Director, Integrated Solutions, Google Canada. Sabrina described how they have seen the consumer path to purchase for the financial services industry change dramatically over the past decade. Customers are spending more and more time researching financial services online, and up to 25% of these queries are coming from mobile devices, according to various sources.

Brian backed up Sabrina’s point, citing a study from CEB indicating that 57% of B2B decisions are happening before any engagement with sales. This is a result, he explained, of how much information is available before a buyer even reaches the salesperson. Social media is having a massive effect on consumer decisions, and people are looking to their network to decide what’s important.

Hearsay Social and Distribion announce content partnership at LIMRA LOMA Social Media Conference

Today marks the first day of the LIMRA LOMA Social Media for Financial Services Conference, and we’re delighted to say that Hearsay Social will be actively participating in the event. Over the next few days, financial services executives, legal experts, and social media strategists will be meeting in Boston to discuss the many ways in which social media is transforming the financial services industry.
As part of our attendance at the LIMRA LOMA conference, we are also proud to announce today that Distribion, provider of a multichannel marketing solution, has joined Hearsay Social and our other partners in support of Content Exchange.
Launched at the beginning of the summer, Hearsay Social Content Exchange is a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their pages profiles across all the major social networks. Since its launch, Content Exchange has been positively received by many, from Hearsay Social customers to independent social media experts. Altimeter Group analyst Jeremiah Owyang, for one, called Hearsay Social “the first social media management company” to offer syndicated content to its customers.
The day we launched Content Exchange, we also announced support from several providers of premium social media content, including Thomson Reuters, Tribune Media Services, and Demand Media. But we couldn’t stop there. In order to better serve our customers, today we’re announcing that Distribion will now also support Hearsay Social Content Exchange.
Today’s news is especially significant for our customers in the financial services and insurance industries, where content sharing has the added complication of meeting compliance. Hearsay Social and Distribion understand this pain point, which is why we’re working together to make Content Exchange the best way for you to connect—compliantly—with your audience on social media.
For more information about our partnership with Distribion and Content Exchange, watch the video below and get in touch to schedule a demo.