Mary Meeker, general partner at Kleiner Perkins Caufield & Byers and respected technology analyst, is back this year with great data and predictions on digital, mobile, social, and emerging markets. Last week she released the latest edition of her annual Internet Trends report, highlighting once again incredible growth in the online world.
Here were some especially interesting highlights:
- There are now 2.4 billion global Internet users, and that number is still growing. In the U.S., there are 244 million U.S. Internet users, making up over three-quarters of the population.
- Facebook, after Google and Microsoft, is the third most visited Internet property around the world, with over 800 million unique visitors in February 2013.
- Over 90% of social media users report using Facebook, still the most popular social network. The other top five most used social networks include YouTube, Twitter, Google+, and LinkedIn.
- Mobile traffic as a percentage of global Internet traffic has been growing 1.5x every year since 2008; this year, mobile accounts for 15% of all Internet traffic. Mary predicts the yearly growth will either maintain its current trajectory or accelerate in the coming years.
Below is the presentation Mary presented at The Wall Street Journal’s D: All Things Digital last week in Rancho Palos Verdes, California. It’s 117 slides but a quick read and worth perusing.