Would you believe that social media and social networks are mostly untapped across both the enterprise and consumer landscapes?
That’s the finding of a McKinsey Global Institute report entitled The Social Economy: Unleashing Value and Productivity Through Social Technologies. In advance of the report’s publication, several of the best minds in social media met in San Francisco for a panel discussion hosted by the Churchill Club, which has organized events for a quarter of a century with big names like Bill Gates, Bill Clinton, and Arianna Huffington.
For the social technologies-focused session, Hearsay Social CEO Clara Shih sat on the panel amongst esteemed leaders in the social media space, including Wendy Arnott, VP of Social Media, TD Bank Group; BJ Fogg, Founder and Director, the Persuasive Technology Lab at Stanford University; David Gutelius, Chief Scientist, Jive Software. The panel was moderated by Michael Chui, a Senior Fellow at the McKinsey Global Institute.
View the discussion in its entirety in the video below and check out some of the best live tweets from the event:
Thank you to tonight's speakers @wendy_arnott, @bjfogg, @gutelius, @clarashih, @mchui #churchillclub
— ChurchillClub (@ChurchillClub) July 27, 2012
Fab panel @wendy_arnott, @bjfogg, @gutelius, @clarashih, @mchui, #churchillclub social event – great discussion pic.twitter.com/6CYHcWOm
— Patti Sellman (@Patti_Sellman) July 27, 2012
.@clarashih Not everyone in a social community will be a contributor. This mimics offline and is natural. #churchillclub
— Andrew Spoeth (@andrewspoeth) July 27, 2012
"social will get closer to the transaction: driving store visit, e-commerce & search" @clarashih #churchillclub
— Ellen Cohn (@eacohn) July 27, 2012
@clarashih shares that social nodes are what we're trusting as consumers #churchillclub
— Patti Sellman (@Patti_Sellman) July 27, 2012
@clarashih states we're experiencing a seismic shift – earned media out-weighs owned media #churchillclub
— Patti Sellman (@Patti_Sellman) July 27, 2012
Great panel lineup for @churchillclub Social Tech Unlocked #churchillclub pic.twitter.com/POk9H4Zy
— Kriselle Laran (@krisellelaran) July 27, 2012
Packed house @churchillclub for Social Tech event #churchillclub #SocialMedia pic.twitter.com/THiH2AeF
— Kriselle Laran (@krisellelaran) July 27, 2012