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Advertising Age, Inman News recognize Hearsay Social's leadership in social sales and marketing

Today we’re taking a moment to share appreciation for our customers and partners. Thanks to all our customers’ success on social media, Advertising Age and Inman News recently honored Hearsay Social for its leadership in social sales and marketing.

At the end of Inman News Real Estate Connect NYC last month, Inman News announced the Inman 100, naming Hearsay Social Founder and CEO Clara Shih one of the most influential real estate leaders in the “Media, Blogging, Social Media, Marketing” category. (To learn how real estate can benefit from social media, download our social sales and marketing success kit.)
In addition to the Inman 100, Clara was also recently named to the Advertising Age 40 Under 40, honoring “innovative, young marketing leaders who have made their mark in the client, agency and media realms — all before their 40th birthdays.”
Regular readers of Advertising Age will be familiar with Clara’s DigitalNext column, where she has published several posts on social sales and marketing:
The Original Social Networker? Your Insurance Agent
Insurance agents are the most natural “social networkers” on the planet. They were educating clients, investing in long-term relationships and growing their businesses through word-of-mouth referrals long before social, mobile and digital technologies existed. In this article, we explain how social media initiatives in the insurance industry are models of forward thinking.
Three Key Steps to Local Success With Social Media
Big-name brands like Walmart and 24 Hour Fitness are trailblazing on social media by connecting with customers on locally created social-media pages. Every store and gym gets its own page to share locally relevant content with consumers in the area. In this article, we outline three crucial steps to get e-commerce and brick-and-mortar teams working from the same playbook.
How Walmart Is Localizing Its Stores With Facebook
Long before the digital age, all business was local and social. Customer engagement was paramount. Shopkeepers, barbers and Avon ladies alike intuitively knew that their ability to connect with customers would often determine whether a purchase would be made. In this article, we explain how a local-social strategy makes big-box stores more relevant to their communities.
Facebook’s New Business Pages Means Marketers Must Evolve
The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. In this article, we describe how Facebook’s Timeline format requires brands to shift from the static “tabs” mindset to a “Timeline” mindset based on continually fresh, engaging, and authentic content.
Google+ Prepares to Revolutionize the Local Landscape
In this article, published just over a year ago, we rightly predicted that Google would combine its Google+ social network with data from Google Places for a powerful social-local tool. (On May 30, 2012, Google Places was replaced by Google+ Local.)
We share all our achievements with each and every one of our business partners. Thank you!

Connect with Hearsay Social at leading conferences in February

Social media may be all about connecting in the online world, but we at Hearsay Social know very well the value of face-to-face conversations. For that reason, we regularly speak at top conferences all around the country. It’s always rewarding sharing our ideas with other industry-leading experts to help companies understand how social sales and marketing can help them engage with customers on social media.

Hearsay Social CEO Clara Shih speaking alongside Google Chairman Eric Schmidt (left of Shih) and Sequoia Capital Chairman Michael Moritz (right of Shih) on a panel at The New York Times DealBook Conference.

Here are some details on where to find Hearsay Social in the coming weeks.
Mark Gilbert, vice president of product at Hearsay Social, will be speaking on “Measuring Social ROI” at LeadingRE MarTech event in Las Vegas on February 27 at 2:00 p.m. An expert on enterprise and consumer product design, Mark will discuss the value of social media, how to use it effectively, and how to identify its return on investment to those in the C-Suite.
At the Securities Industry and Financial Markets Association (SIFMA) Social Seminar in San Francisco on February 28 at 8:50 a.m., Hearsay Social Founder and CEO Clara Shih will be participating on a panel, “A Conversation with Leaders of Social Media in Silicon Valley,” alongside Jennifer Grazel, head of category development – financial services, LinkedIn; John Ploumitsakos, director of online sales, Twitter; and Christine Trodella, global director, Facebook. The panel will be moderated by Steven M. Samuels, managing director, global advisor communications, Bank of America Merrill Lynch.
In January, Clara spoke at Inman News Real Estate Connect NYC on how the real estate industry can benefit from social media. Inman News Chief Strategist Katie Lance led the panel, “Trust and Transparency in Social Media: What It Means for Brands,” with participation from Clara and Jeff Lobb, vice president of technology and innovation, EXIT Realty.
Connect with Hearsay Social at these essential insurance and financial services events in February:
February 20-22: LIMRA Distribution Conference – Orlando, FL
February 21: Journal of Financial Advertising & Marketing (JFAM) Forum – Chicago, IL
February 28: SIFMA Social Seminar – San Francisco, CA
Connect with us at these key social media and technology events in February:
February 20: Hearsay Social Webinar with Jeremiah Owyang of Altimeter Group (Register today!)
February 26-28: LeadingRE Annual – Las Vegas, NV
February 26-28: LeadingRE MarTech – Las Vegas, NV