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Compliant social business for financial services with LinkedIn’s new Sales Navigator

logo-linkedinToday, LinkedIn is making social business even easier with the launch of their new LinkedIn Sales Navigator, and we here at Hearsay Social are excited to enable financial services customers of both LinkedIn Sales Navigator and Hearsay Social with enhanced compliance and content publishing capabilities to support this new product.

Financial services professionals using the expanded features of the new LinkedIn Sales Navigator can rely on the same compliance and content support they’ve always enjoyed with LinkedIn and Hearsay Social.
Designed specifically for the sales professional, the new LinkedIn Sales Navigator combines LinkedIn’s network data, relevant news sources, accounts, leads, and preferences in a customized, stand-alone experience for your day-to-day sales needs. The new LinkedIn Sales Navigator leverages the power of LinkedIn’s 300+ million professional network to help sales professionals focus on the right people, stay informed on key updates, and build trust with prospects and customers.
So what does this mean for financial services professionals and particularly Hearsay Social customers? As part of LinkedIn’s Certified Compliance Partner program, Hearsay Social is helping to ensure that the new LinkedIn Sales Navigator will be ready for the financial services industry. We’ve been working with LinkedIn’s product team to ensure that all new features and functionalities on the new LinkedIn Sales Navigator are backed with Hearsay Social’s leading compliance platform.
Drawing on our deep experience in enabling social business for financial services, Hearsay Social will provide compliance capabilities for the new Sales Navigator. Existing customers should look for more information about using the new Sales Navigator in financial services in the upcoming months.
We’re incredibly excited to help bring the new LinkedIn Sales Navigator to the financial services industry. LinkedIn and Hearsay Social believe that social media represents an enormous business opportunity for our customers. By combining Hearsay Social’s advanced compliance and content delivery with LinkedIn, the largest professional network on the Web, financial services professionals will be able to better prospect, build sales relationships and grow revenue while enabling social media compliance.

The rise of the customer and social business in financial services: Recap from LinkedIn FinanceConnect

linkedin financeconnectThe financial services industry is complex but it plays a crucial role in society.

So said Hearsay Social CEO Clara Shih (@clarashih) alongside RBC Wealth Management CEO John Taft and Audrey Hendle (Senior Vice President and General Manager, Prospect Engagement and New Member Acquisition, American Express) during a session at LinkedIn FinanceConnect moderated by CBS News Business Analyst Jill Schlesinger (@jillonmoney).
Clara’s statement set the stage for an inspiring discussion on how financial firms and their representatives must continually commit themselves to helping real people in the real world. In our age of proliferating social networks and mobile devices, industry leaders are increasingly turning to social business programs to help them deliver on this commitment. Not long ago, it was easy for financial organizations to dismiss social media or block it for compliance reasons. Today, that tide has turned and social business has gone from an optional tool to standard issue for advisors and agents.

“Three or four years ago, the misconception was compliance,” said Clara. “Today, it’s about grappling with all the different ways you use social media sites. From the company level to the business level to the relationship managers, including advisors, investment bankers, retirement consultants, and asset managers.”

Clara inFC14 panel
Executive panel at LinkedIn FinanceConnect, from left to right: Audrey Hendley (Senior Vice President and General Manager, Prospect Engagement and New Member Acquisition, American Express), RBC Wealth Management CEO John Taft, Hearsay Social CEO Clara Shih, and CBS News Business Analyst Jill Schlesinger.

Staying compliant on social media used to be a main concern. But now that compliance teams can “check the box” to approve a post, the question becomes how can organizations best support their relationship managers to drive business through the use of social media. At Hearsay Social, we’ve discovered there are four keys to social business success:

1. Get found: Clients want to communicate with you via social media. Be there to provide the level of service they’re seeking.

2. Grow your network: Tell your clients you’re on social media. Start sharing content relevant to your business and build up your connections.

3. Research and act on social signals: Listen for important life events, like buying a new home or having a baby, that contacts in your network share on social media. This is information you can use at your next meeting to offer that person the right services or products.

4. Build credibility: Don’t fall silent on social media. Regularly update your networks with the best, most relevant articles and trends that your audience will find helpful, and establish yourself as a leader in your business and on social media.

In the end, authenticity is key. By taking traditional business best practices and applying them to social media, the transformational value of social media will become apparent.

“Let your real people do the talking,” said Clara. “Real people will need training, they’ll need guidelines, they’ll need to be compliant. Ultimately, it doesn’t get more authentic than the man or woman on the ground giving that small business owner a loan or helping you buy your first home through that mortgage.”

PIMCO CEO Mohamed El-Erian in conversation with Jill Schlesinger at LinkedIn FinanceConnect. Photo courtesy of LinkedIn.

Proud to partner with LinkedIn in financial services

Overall, FinanceConnect proved to be a fantastic event filled with great takeaways for anyone steeped in the world of financial services.

Throughout the day, we heard from PIMCO CEO Mohamed El-Erian on the importance of listening to your social audience and from Paul Butcher (Head of Digital Communications for Citi) on the importance of experimenting with social media. More takeaways from the event can be found in this blog post published by Jennifer Grazel (Global Head of Category Development – Financial Services, LinkedIn, @jgrazel).

Additionally, on the day of the event we formally unveiled our expanded partnership with LinkedIn and new all-in-one solution, Hearsay Social for LinkedIn, making it easier than ever for financial firms to empower their brand, business unit, and relationship manager presences on social media. Read more about that announcement here and watch Clara’s session below.

Learn more:

Proud to partner with LinkedIn to help our customers be compliant and grow business on social media

Hearsay Social Adds New LinkedIn Tools

Hearsay Social and LinkedIn Introduce Social Business Platform