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Q1 News Recap: '15 Predictions, 'Robo-Advisors' and Tools to Give Financial Advisors a 'Leg Up'

Key Speakers At 2014 WIRED BizConBelieve it or not, the first quarter of 2015 is officially over. It has been a busy quarter for Hearsay Social’s CEO Clara Shih regarding news coverage. In addition to running day-to-day strategy and vision for the company, Shih’s pursuits landed her in several key media outlets and industry publications in the past three months.
Shih kicked off the year with a powerful op-ed piece in FA Magazine posing the question: “Will Financial Advisors Become Obsolete?” In the article, Shih stressed the importance of personalized relationships amidst the rising threat of “robo-advisors,” stating that the industry must adapt to the changing landscape in order to survive and thrive in the digital age.
In early February, Shih penned 5 tech trends to watch in 2015 in Fortune.com where she explains and shares the biggest trends that will change the way we live and work. As for what exactly Shih sees for the rest of 2015? She expects the Internet universe to merge with the “real world”, for mobile commerce wars to deepen, and for social media to break out of the silo, among other predictions.
Later in the month, the company as a whole launched the Predictive Social Suite for advisors a platform that allows financial advisors and insurance agents to use technology to stay relevant and connect with their clients and prospects. The announcement followed with key news coverage:

And mentions in several industry publications, including:

As the end of the quarter drew near, Shih welcomed a key player to the senior leadership team and took to Bloomberg TV and Fox Business News respectively to discuss the various ways financial advisors can use social media and predictive insights to learn even more about their clients. In FBNs broadcast on An Easier Way to Predict Client Behavior, when asked “What do financial advisors glean from Hearsay Social and predictive analytics,” Shih cited reaching out and connecting with clients on social media as just one of the many way advisors can see what their clients are sharing about their lives.
Fox business news_clara photo screenshotIn the Bloomberg broadcast, Shih explains how the opportunities for advisors to engage with their clients today largely rest on social media, stating that technologies such as “natural language processing” and “machine learning” can be used to pick up certain “buying signals” such as a social media posts about someone’s child going to college. Both interviews provided a chance for Shih to discuss once again Hearsay Social’s new Predictive Social Suite for advisors.
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5 Tech Trends to Watch in 2015

FortuneFrom cybersecurity to mobile commerce wars, the biggest trends will change the way we live and work in big ways.

If there’s one theme we should take into 2015, it’s this: change is no longer just ubiquitous, it’s accelerating.We saw this in Facebook’s $22 billion purchase of WhatsApp; when celebrity selfies (versus fashion on the red carpet) became a key moment during the Oscars; when the polar vortex dumped snow across the Northeast. In tech, change comes overnight. Literally!

So here are five big trends that every business leader should watch in 2015 and beyond.

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Powerful women in the boardroom: Hearsay Social CEO Clara Shih and other leaders speak at Fortune's inaugural Next Gen conference

What an an honor it was seeing our CEO Clara Shih take the stage at this week’s inaugural Fortune Most Powerful Women Next Gen conference, a meeting of esteemed women leaders across business, government, the arts and other sectors.

Hearsay Social CEO Clara Shih at Fortune Most Powerful Women Summit Next Gen
From left to right: Fortune Senior Editor at Large Pattie Sellers, former Microsoft executive Gerri Elliott, Flickr founder Caterina Fake and Hearsay Social CEO and founder Clara Shih.

In a unique session focused on women board members, Pattie Sellers (Senior Editor at Large at Fortune and Co-founder of Fortune MPW, @pattiesellers) spoke with Gerri Elliott (board member of Whirlpool, Bed Bath and Beyond and Charlotte Russe, @gerri_elliott), Caterina Fake (Chairman of the Board of Etsy and board director of Creative Commons, @Caterina), and Clara Shih (board member of Starbucks and Hearsay Social, @clarashih).

Each shared her unique journey to the boardroom and the individual challenges they had to overcome to get there. Of course, earning a seat in the boardroom is not the end of the journey–it’s the beginning.

To hear unique insights from Gerri, Caterina, and Clara, watch a video of the session and see some tweets below, and then check out Fortune’s piece on How to land a coveted corporate board seat.


https://twitter.com/ShaleneGupta/status/540201496957448192
https://twitter.com/ShaleneGupta/status/540200723636445184


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Julia Hartz, Sallie Krawcheck, Clara Shih and other women leaders convening at the inaugural Fortune Most Powerful Women Next Gen

Next week, women leaders from across business, government, the arts and other sectors will assemble in San Francisco for the inaugural Fortune Most Powerful Women Next Gen conference.
mpw-nextgen
The two-day event is the latest iteration in a series of live events hosted by Fortune that puts the spotlight on accomplished women leaders in a myriad of different industries around the world.
This year’s event will feature a host of great speakers, including Julia Hartz (Co-Founder and President of Eventbrite.com, @juliahartz), Sallie Krawcheck (Chair of Ellevate Network and Ellevate Asset Management, former CEO at Merrill Lynch and Smith Barney, @SallieKrawcheck), Clara Shih (CEO and founder, Hearsay Social, @clarashih), among many others:
Fortune MPW Next Gen 2014 speakers
At 9:30 AM on Wednesday, December 3rd, Clara will join Gerri Elliott (Director, Whirlpool, Bed Bath & Beyond, Charlotte Russe, @gerri_elliott), Caterina Fake (Founder and CEO, Findery, @Caterina), and Pattie Sellers (Senior Editor at Large at Fortune and Co-founder of Fortune MPW, @pattiesellers) on stage at the conference to discuss strategies for landing the “right” board seats for your career.
To learn more, watch CNBC reporter Julia Boorstin (@jboorstin) interview Clara at Fortune’s Most Powerful Women Summit in Laguna Niguel, CA last month, and explore the posts below all about financial services, technology innovation, and women in business.
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At Fortune's Most Powerful Women Summit: Leaders optimistic about fixing tech industry's gender disparity

Fortune last week hosted its annual Most Powerful Women Summit in Laguna Niguel, CA, bringing together leaders across various industries for three days of interviews, panels, and candid conversations about both the evolving business world as well as the influence and role of women in that evolution.

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Facebook COO Sheryl Sandberg on stage with Michal Lev-Ram, senior writer at Fortune. Photo courtesy of Fortune.

Clara on CNBC -- Oct 2014
Hearsay Social CEO Clara Shih interviewed by CNBC live at Fortune’s Most Powerful Women Summit.

Attendees at the event included executives, entrepreneurs, and innovators from across the spectrum, including Warren Buffett (Chairman and CEO, Berkshire Hathaway), Gary Cohn (President and COO, Goldman Sachs), Mary Callahan Erdoes (CEO, J.P. Morgan Asset Management), Mary Meeker (Partner, Kleiner Perkins Caufield & Byers), Sheryl Sandberg (COO, Facebook), and Debra Sterling (Founder and CEO, GoldieBlox).
The agenda was packed with a wide-ranging set of sessions. On Monday afternoon, attendees heard about how (and how much) leaders should connect on social media. On Tuesday, another discussion addressed the challenges and solutions in motivating and inspiring workers across different generations. The last day featured special talks on philanthropy and entrepreneurship.


One core topic discussed by attendees was that of gender inequality, which still pervades executive and management teams across the Fortune 500 as well as greener sectors, like the technology industry.
Seeking to unpack this very issue, CNBC interviewed several women leaders closely involved in technology, including Rebecca Rhoads (chief information officer at Raytheon), Sonja Hoel Perkins (managing director of Menlo Ventures and founder of Broadway Angels), and our very own Clara Shih (CEO and Founder, Hearsay Social).
In the interview, Clara explains how she is hoping to impact change at Hearsay Social: “We specifically try to recruit women and we are open-minded about women who may not have a programming background.”
Clara also shared her broader perspective that a key way of nurturing a more diverse tech workforce is by making sure girls are confident in their technical skills from a young age. This helps set the stage for later in their lives, so they can be confident when faced with more male-dominated fields, like science, technology, engineering, and math (STEM).
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Hearsay Social CEO Clara Shih to speak alongside execs and influencers at Fortune Brainstorm TECH 2014

Every summer, Fortune gathers the top thinkers across technology and media at Fortune Brainstorm TECH in Aspen, Colorado to exchange ideas about the future of business. We’re proud to reveal that–for the third year running–Hearsay Social CEO Clara Shih will be one of the event’s key speakers.

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At Fortune Brainstorm TECH 2013, from left to right: Clara Shih, CEO and Founder, Hearsay Social; Adam Pisoni, CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar, SVP Products and UE, LinkedIn; and Phil Libin, CEO, Evernote

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Next week, Clara will be joining an esteemed group of speakers including CEOs John Chambers of Cisco, Daniel Ek of Spotify, Aaron Levie of Box, Satya Nadella of Microsoft, Jonah Peretti of BuzzFeed, and Kevin Systrom of Instagram, as well as Starbucks Chief Digital Officer Adam Brotman and JPMorgan Chase & Co. Vice Chairman James Lee.
On Tuesday, July 15 at 9:45 AM, Clara along with John Chambers (CEO, Cisco) and Maria Klawe (President, Harvey Mudd College) will take the stage to discuss the state of science, technology, engineering, and mathematics (STEM) education. The session will be moderated by Colin Bodell (Chief Technology Officer, Time Inc.).

Watch Clara’s session at Fortune Brainstorm Tech 2013 and learn more about technology and innovation:

Leadership lessons from Fortune's Most Powerful Women Summit 2013

This October, I attended the Fortune Most Powerful Women Summit in Washington, D.C., and spoke on a panel with three other women under age 40: Warren Buffett’s financial assistant Tracy Britt Cool, Cinnabon President Kat Cole, and SunRun founder and CEO (and my Standford classmate) Lynn Jurich. Fortune‘s Leigh Gallagher moderated the conversation, which covered all kinds of inspiring and helpful leadership lessons.

Here are a few highlights I gleaned from my co-panelists:
Inexperience isn’t always bad. Jurich’s lack of experience in the solar and energy industries freed her to ask “dumb questions.” (Jurich’s company installs solar power systems in residential and commercial properties). This turned out to be quite smart. She was able to create her company’s energy-focused mission with a fresh perspective because she wasn’t weighed down by expertise — and the assumptions that often come with it.
Details and depth matter. Cool met her future boss, Buffett, when she was an undergrad at Harvard and organized a group visit to Berkshire Hathaway’s (BRKA) Omaha headquarters. Most students are in and out within the day, but Cool and her group stayed for several days to get to know Buffett’s businesses.
It’s okay to fail. Cole talked about the importance of risk-taking — and how different industries tolerate failure to various degrees. She reminds her Cinnabon employees that they “make buns, not bombs.” No lives are at stake when a batch doesn’t turn out. It’s okay to fail. That’s how we get better.
Respond to discrimination with grace. Gallagher asked if any of us had felt discriminated against in our careers or school years due to age, race or gender. I shared my philosophy that you can’t control what other people assume about you, but you can control how you react. It’s usually most constructive to give people the benefit of the doubt and respond with grace.
Following our panel, I caught up with two Silicon Valley friends who are under-40 influentials. Wildfire (GOOG) CEO Victoria Ransom (left) and Instagram (FB) director of operations Emily White (right) joined me, fittingly, for an Instagram:

This post originally appeared on Fortune: Leadership lessons from a top entrepreneur
Photo credit: Fortune.

Hearsay Social headlining conferences hosted by the NACD, Fortune, Deutsche Bank, and SIFMA

With fall in full swing, our schedule is packed with events around the country where we hope to meet you face to face!
The Hearsay Social team is thrilled to take our vision for social business on a global tour this fall. From NACD, Fortune, and Women on Wall Street to SIFMA Social, LIMRA Annual, Dreamforce, and American Banker, we will be coming to a city near you to share best practices, case studies, and thought leadership around the future of selling.
Here are three events this week where our CEO Clara Shih will be headlining sessions:
Clara kicks off the tour this week at the National Association of Corporate Directors (NACD) Board Leadership Conference, to be held in the Washington, D.C. area. Clara, who is also on the board of Starbucks, is speaking alongside directors from Allianz Global Investors Mutual Funds, Mutual of Omaha, Coca-Cola, JetBlue and many others, as well as Mary Jo White, Chair of the SEC.
Clara and fellow panelists will be leading a session called “Social Media Strategy: The Board’s Role,” on Monday, October 14th. They will discuss how social media has provided companies with a unique platform to listen and communicate with their clients, employees, fans, and critics.

At Fortune’s Most Powerful Women Summit in Washington, D.C., Clara will participate on a panel, “Leadership: Lessons from Under-40 Influentials,” to discuss “power, ambition and the next generation of leadership,” on Wednesday, October 16th.

Other speakers at the event include Warren Buffett (Chairman and CEO, Berkshire Hathaway Inc.), Mary Callahan Erdoes (CEO, J.P. Morgan Asset Management); Carolyn Everson (VP, Global Marketing Solutions, Facebook), Marissa Mayer (President and CEO, Yahoo!), and Sheryl Sandberg (COO, Facebook).


At Deutsche Bank’s 19th Annual Women on Wall Street Conference, Clara will join other high profile female leaders, including Vicki Fuller (Chief Investment Officer, New York State Common Retirement Fund), Sallie Krawcheck (Owner, 85 Broads), and Mary Schapiro (Managing Director and Chairman of the Governance and Markets Practice, Promontory Financial), to talk about how they have “defied conventional wisdom, taken risks, and cultivated success.”

Additionally, on October 16th, Kristin Shevis, head of sales, Eastern U.S. for Hearsay Social, will participate on a panel, “A Conversation With Social Media Leaders,” at the Securities Industry and Financial Markets Association (SIFMA) Social Media Seminar in New York. Panelists will explore the role of social media in the financial services industry. Other speakers at the event include executives from LinkedIn, Twitter, FINRA, SIFMA, and top financial firms.

Check out our events page to see where we’ll be in the coming weeks and months!

Social Transforms the Enterprise: Hearsay Social speaks alongside LinkedIn, Salesforce, and others at Fortune Brainstorm TECH 2013

For the second year in a row, we were honored to be a part of Fortune Brainstorm TECH, the annual conference for Fortune 500 innovators and entrepreneurs to discuss how tech is changing the future of business. Speakers this year included Airbnb CEO Brian Chesky, eBay CEO John Donahoe, and Yahoo! CEO Marissa Mayer.
Our CEO Clara Shih spoke alongside LinkedIn’s Deep Nishar and Salesforce.com’s Todd Pierce to a packed house, sharing her views about the three ingredients to enterprise success with social media: clear business drivers, enterprise governance and compliance, and executive buy-in with change management.
(See Fortune’s spotlight on Clara here.)

Inspired by LinkedIn’s #SXSW Influencers Reception, Jessi Hempel (@jessiwrites) of Fortune arranged the Brainstorm panel, “Social Transforms the Enterprise.” She explained at the beginning of the session that, as more and more businesses transition from experimental social media usage to a more mainstream phase, this panel of experts could help discuss best practices in the social enterprise.
Participants included Adam Pisoni (@yammeradam), CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar (@deepnishar), SVP Products and UE, LinkedIn; Phil Libin (@plibin), CEO, Evernote; and Clara Shih (@clarashih), CEO and Founder, Hearsay Social.

FROM LEFT TO RIGHT: Clara Shih, CEO and Founder, Hearsay Social; Adam Pisoni, CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar, SVP Products and UE, LinkedIn; and Phil Libin, CEO, Evernote.

FROM LEFT TO RIGHT: Clara Shih, CEO and Founder, Hearsay Social; Adam Pisoni, CTO and co-founder, Yammer; Todd Pierce, EVP Operations and Transformation, Salesforce.com; Deep Nishar, SVP Products and UE, LinkedIn; Phil Libin, CEO, Evernote; and Jessi Hempel, co-chair, Fortune Brainstorm TECH.

Kick-starting the session, Deep Nishar of LinkedIn summed up the social selling revolution:

“What if instead you could go into your favorite CRM system–as a salesperson–and it told you here are the five prospects you should go after because you are incredibly well-connected with them through somebody you know, either at your own company or through your own network. And you can now eliminate cold calling in favor of warm prospecting.”

Indeed, salespeople today are already harnessing social networks like LinkedIn to get found and grow their networks. As time goes on, it will become even more commonplace to have a presence on the networks, allowing businesses to act on social signals and further build credibility with customers and prospects.
It’s important to note that while social media might not replace face-to-face meetings and phone calls, it does play a significant, entirely new role. As Clara explains in the session:

“Social today satisfies a different set of use cases than email currently does. Some of the best sales meetings are still done face to face. Phone still plays a key role in how we communicate. But the overall mix shifts over time as we have a bigger repertoire of communication tools.”

Watch the full panel below.