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Forrester Wave: Hearsay Social cited as a leader in social risk and compliance solutions

forrester-logoToday we are proud to announce that Forrester Research, an independent technology and market research company, has recognized Hearsay Social as a leader in social risk and compliance solutions, according to a May 2014 report, The Forrester Wave™: Social Risk and Compliance Solutions, Q2 2014.

Out of 10 evaluated vendors, Hearsay Social received the highest scores in risk and compliance enablement, end user experience, and global reach.

In the evaluation, which assessed vendors that enhance social media engagement while mitigating risk and enforcing compliance, Forrester noted:

Hearsay Social offers a superior balance of risk controls and user experience. Hearsay Social is a Leader in this Forrester Wave because the platform provides a highly intuitive user interface with robust functionality to manage and control posts with pre-defined policy templates.

Heavily focused in financial services, Hearsay Social earned one of the top scores in the end user experience category and demonstrated some of the largest customer implementations, including managing social engagement for over 12,000 users for a very large North American insurance and financial services organization.

It is an honor to be acknowledged by Forrester as a leader in social risk and compliance solutions. In order to best help financial services field teams use social business techniques to grow their business, it is imperative for Hearsay Social to help firms address regulatory compliance at scale.

Last year, Forrester also recognized Hearsay Social as a “Strong Performer” among social relationship platforms, citing our “sophisticated content sharing and seeding features,” “clear vision for the value [our] clients are seeking,” and “innovative product road map” in “The Forrester Wave™: Social Relationship Platforms, Q2 2013.”

A year later, we’re still laser-focused on equipping financial services and insurance firms with the social business solution they need to use social media to grow business.

Download a copy of “The Forrester Wave™: Social Risk and Compliance Solutions, Q2 2014” here.

Join Forrester, Primerica, and Hearsay Social to learn the CMO's new job

What’s the CMO’s new job?
That’s precisely the question we’ll be tackling in next week’s webinar, The CMO’s New Job: Social Sales. The event, which takes place on Wednesday, September 25th at 9 AM, will explore how the role of the Chief Marketing Officer has dramatically changed over the past few decade.
Gone are the days when a CMO could be successful with just a high-profile TV commercial, direct mail campaign, or sports-team sponsorship. Today, mastering a multichannel strategy that also delivers ROI to the business is essential.
          

Guest speakers joining the webinar are three experts from the social sales and marketing space, including an analyst from Forrester. From left to right:

  • Nate Elliott (@nate_elliott), VP, Principal Analyst, Forrester Research, Inc. 
    Nate helps companies develop interactive marketing strategies for global and emerging markets, and is focused on branding channels such as social media and online video advertising. Earlier this year, Forrester Research published The Forrester Wave™: Social Relationship Platforms, Q2 2013.
  • Duane Morrow, EVP Marketing and CMO, Primerica Life
    Last September, Primerica announced it had selected Hearsay Social to power its social media success.
  • Clara Shih (@clarashih), CEO and Founder, Hearsay Social

On next week’s webinar, Nate, Duane, and Clara will discuss the biggest change in the CMO’s world. Additionally, they’ll cover strategies and techniques that CMOs and their marketing organization must implement in the social media era in order to drive business and exceed expectations.
Looking forward to seeing you there!
Register for “The CMO’s New Job: Social Sales” here.

Why social sales?

The following is an excerpt from The Social Era Demands Social Selling, a new ebook outlining how sales organizations can leverage social networks to grow business.

When people think about businesses engaging on social media, most still tend to think of social marketing campaigns. A viral video from a global beverage company. Holiday coupons shared across the social networks. Scheduled tweets advertising upcoming promotions.
Today, however, we are witnessing a sea change in how businesses approach social media. Social media is rapidly becoming more essential for sales forces than it is for corporate marketing departments.
This is already the case for many top companies. A recent Forrester study cited the largest deployment of the Hearsay Social Sales Solution as three times larger than the largest social marketing software deployment, demonstrating the extensive impact of empowering salespeople on social media. Day in and day out, these non-technical employees leverage Facebook, LinkedIn, and other social networks to share business-related content and bolster the relationships they have with their customers and prospects.
In the following chapters, we break down why social media makes sense for salespeople, how to develop an intelligent social media strategy for large organizations, how marketing can support sales with content, and more. Let this guide be a resource for you when developing your company’s social sales strategy.

Continue reading about the power of social sales in “The Social Era Demands Social Selling,” available for download here.

Join Forrester, AXA Equitable, Wells Fargo, and Hearsay Social for "Selling in the Social Era"

Every day, your customers and prospects go on Facebook, LinkedIn, and Twitter to share what’s happening in their lives. Your own network is full of valuable clues as to who needs to buy what and when, making it a treasure trove of leads.

Sales professionals, digital marketers, and others are welcome to join our webinar this Monday, May 6 at 11 AM PT: Selling in the Social Era.

In this webinar, our guest speaker, Forrester Research analyst Zachary Reiss-Davis (@ZacharyRD), will share key findings from a new Hearsay Social-commissioned study on the state of social selling. Also hear from Robert “Bucky” Wright, Senior Executive Director for AXA Equitable Life Insurance Company and Chairman of AXA Advisors, LLC, along with Cathy Price, VP of Digital Marketing at Wells Fargo, and Hearsay Social CEO Clara Shih (@ClaraShih), as they discuss best practices for sales and marketing leaders in this new era, including:

  • Strategies top sales leaders should consider to activate their social sales force
  • Understanding the customer lifecycle as individuals engage with social touch points
  • Top reasons sales people are successful on social platforms

If you can’t make it, register anyway and we’ll send you the study conducted by Forrester Consulting and the webcast after the event!

Forrester Wave: Hearsay Social cited for its sophisticated content sharing and seeding features and innovative product road map

Forrester Research, a leading independent technology and market research company, today published The Forrester Wave™: Social Relationship Platforms, Q2 2013, a side-by-side comparison of the eight social relationship platforms “that matter most,” ranking Hearsay Social as a Strong Performer.

We’re proud to say that Forrester has named Hearsay Social a Strong Performer, based on its scores in strategy, current offering, and market presence. Thanks to the continued success of customers who share our vision, our relentless dedication to product quality, and the strategic perspective of our leadership team, we’ve received the highest evaluation bestowed on any of the platforms in these categories.

In the report, Forrester especially highlights that Hearsay Social drives social sales:

“Hearsay Social can help marketers manage corporate social profiles, but it comes into its own as a tool for empowering salespeople on social sites. It offers sophisticated content sharing and seeding features, and its permissioning and oversight tools are among the best we evaluated. Its strong management team has a clear vision for the value its clients are seeking and has developed an innovative product road map.”

Additionally, as evidenced by a graphic from the report, Forrester recognizes that Hearsay Social has the largest deployment at a single customer base, as measured by number of active users, more than doubling the next largest rollout.

Please contact us if you’d like to learn more about social sales and Hearsay Social.