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Why social sales?

The following is an excerpt from The Social Era Demands Social Selling, a new ebook outlining how sales organizations can leverage social networks to grow business.

When people think about businesses engaging on social media, most still tend to think of social marketing campaigns. A viral video from a global beverage company. Holiday coupons shared across the social networks. Scheduled tweets advertising upcoming promotions.
Today, however, we are witnessing a sea change in how businesses approach social media. Social media is rapidly becoming more essential for sales forces than it is for corporate marketing departments.
This is already the case for many top companies. A recent Forrester study cited the largest deployment of the Hearsay Social Sales Solution as three times larger than the largest social marketing software deployment, demonstrating the extensive impact of empowering salespeople on social media. Day in and day out, these non-technical employees leverage Facebook, LinkedIn, and other social networks to share business-related content and bolster the relationships they have with their customers and prospects.
In the following chapters, we break down why social media makes sense for salespeople, how to develop an intelligent social media strategy for large organizations, how marketing can support sales with content, and more. Let this guide be a resource for you when developing your company’s social sales strategy.

Continue reading about the power of social sales in “The Social Era Demands Social Selling,” available for download here.

Forrester Wave: Hearsay Social cited for its sophisticated content sharing and seeding features and innovative product road map

Forrester Research, a leading independent technology and market research company, today published The Forrester Wave™: Social Relationship Platforms, Q2 2013, a side-by-side comparison of the eight social relationship platforms “that matter most,” ranking Hearsay Social as a Strong Performer.

We’re proud to say that Forrester has named Hearsay Social a Strong Performer, based on its scores in strategy, current offering, and market presence. Thanks to the continued success of customers who share our vision, our relentless dedication to product quality, and the strategic perspective of our leadership team, we’ve received the highest evaluation bestowed on any of the platforms in these categories.

In the report, Forrester especially highlights that Hearsay Social drives social sales:

“Hearsay Social can help marketers manage corporate social profiles, but it comes into its own as a tool for empowering salespeople on social sites. It offers sophisticated content sharing and seeding features, and its permissioning and oversight tools are among the best we evaluated. Its strong management team has a clear vision for the value its clients are seeking and has developed an innovative product road map.”

Additionally, as evidenced by a graphic from the report, Forrester recognizes that Hearsay Social has the largest deployment at a single customer base, as measured by number of active users, more than doubling the next largest rollout.

Please contact us if you’d like to learn more about social sales and Hearsay Social.