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Hearsay Social and Distribion announce content partnership at LIMRA LOMA Social Media Conference

Today marks the first day of the LIMRA LOMA Social Media for Financial Services Conference, and we’re delighted to say that Hearsay Social will be actively participating in the event. Over the next few days, financial services executives, legal experts, and social media strategists will be meeting in Boston to discuss the many ways in which social media is transforming the financial services industry.
As part of our attendance at the LIMRA LOMA conference, we are also proud to announce today that Distribion, provider of a multichannel marketing solution, has joined Hearsay Social and our other partners in support of Content Exchange.
Launched at the beginning of the summer, Hearsay Social Content Exchange is a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their pages profiles across all the major social networks. Since its launch, Content Exchange has been positively received by many, from Hearsay Social customers to independent social media experts. Altimeter Group analyst Jeremiah Owyang, for one, called Hearsay Social “the first social media management company” to offer syndicated content to its customers.
The day we launched Content Exchange, we also announced support from several providers of premium social media content, including Thomson Reuters, Tribune Media Services, and Demand Media. But we couldn’t stop there. In order to better serve our customers, today we’re announcing that Distribion will now also support Hearsay Social Content Exchange.
Today’s news is especially significant for our customers in the financial services and insurance industries, where content sharing has the added complication of meeting compliance. Hearsay Social and Distribion understand this pain point, which is why we’re working together to make Content Exchange the best way for you to connect—compliantly—with your audience on social media.
For more information about our partnership with Distribion and Content Exchange, watch the video below and get in touch to schedule a demo.

The future of financial media at JFAM on the NYSE

What is the future of financial media?
Along with the Wall Street Journal and the Financial Times, Hearsay Social recently co-hosted a JFAM forum on the floor of the New York Stock Exchange with the aim of answering that very question. The forum boasted twenty financial marketing and social media experts over five different panels, focused on topics like social media, branding and reputation, and mobile marketing.

From left to right: Christopher X. Moloney, CMO at Wells Fargo Advisors; Amy Millard, VP of Marketing at Hearsay Social; Jayme Lacour, Director of Social Media at Putnam Investments; and David Blackburn, SVP Marketing at US Trust/Bank of America

“The financial services industry is undergoing a shift in emphasis from purchased media to owned and earned media,” explained Amy Millard, VP of Marketing at Hearsay Social. “Financial companies are finding greater success at a lesser cost with owned and earned media channels.”
Paid media, like display ads and sponsorships, can be contrasted heavily with longer-lasting, more credible examples of owned and earned media, like social pages and viral buzz, respectively. Social media, which can fall under both owned and earned media, is increasingly becoming a boon for financial advisors and representatives.
That said, some financial institutions are wary of the informality and risk often associated with social media. Aware of these concerns, the panelists emphasized the value of experimentation for financial institutions to achieve social marketing success. And, as always, compliance is of the utmost importance as financial firms begin to aggressively integrate and adopt social media.
This was one of the most successful and visionary JFAM events to date, not only revealing the bright future of social media usage within financial institutions but also highlighting its already strong prevalence.