Ever wonder what leading financial services organizations are doing to increase their social business ROI? We’re excited to share a replay of our webinar How to Boost Your Financial Marketing Efforts Using Facebook Promoted Posts, featuring Facebook’s US Industry Lead, Brad Auerbach, and Thrivent Financial’s marketing experts, Kyle Marie Woods and Quinn Gorski. In this one-hour webinar, you’ll hear how Thrivent has successfully enabled their field representations to drive social business success as they share:
How to use Facebook Promoted Posts to increase engagement and amplify reach
Thrivent Financial’s Social Marketing Programs and how they use Facebook Promoted Posts
What types of content to promote to engage Facebook audience
How to measure effectiveness of promoted posts
Listen to the replay at your convenience and learn how you can successfully use Promoted Posts to build your local brand, amplify your reach, and increase engagement with customers and prospects on social media. To learn more about how Thrivent finds success on social media, please read this analyst case study entitled How to achieve social media ROI in financial services.
The Gramercy Institute, a network of senior marketers from the world’s leading financial institutions, this week celebrated 20 up-and-coming leaders in the financial services marketing industry.
The people listed below run the gamut: some are responsible for traditional activities like brand strategy and advertising while others are driving rapidly evolving projects like digital marketing and social media content strategy.
Jared Barchus, Marketing & Brand Strategy, Morgan Stanley
Kimberly Bindra, Director, Duff & Phelps
Wendy Buzzeo, Director, Digital Marketing, MetLife
Tricia Conboy, Director of Advertising, Sun Life Financial
They’re each crucial not only to their respective organizations, but also to driving new success and innovation in the financial services industry. Congratulations to all of you who made the list!
Over the past year, the financial services industry has made big strides in how it approaches sales and marketing, reinventing itself in an increasingly social, mobile, and digital world.
That’s why we’re proud to see The Gramercy Institute and JFAM (The Journal of Financial Advertising & Marketing), which specialize in financial services marketing, honoring 20 Rising Stars in Financial Marketing, including some of our customers. From social media directors to CMOs to brand marketers and more, every marketing role has been tasked with adapting to transformations in the digital world.
Thank you to JFAM and the Gramercy Institute for acknowledging the achievements of the best marketers across some of the top insurance and financial services companies in the world. We hope these financial marketing “Rising Stars” will set an example for their peers across the industry.
The Gramercy Institute’s 20 Rising Stars:
LIMRA kicked off its annual Social Media Conference for Financial Services in Boston yesterday, and, as LIMRA’s Elite Strategic Partner for social media, Hearsay Social was there in full force to share insights and stories with customers and partners.
Today and tomorrow, we’ll be leading two sessions at the event: Today at 4:30 PM in the Duxbury Room, Gary Liu and Meagan Herfkens will be discussing “The Path from Social Media Compliance to ROI.” Join us to learn all about how you go from preventing risks to reaping the rewards of social selling. Tomorrow at 9:45 AM, our CEO Clara Shih will present a keynote session on “Four Timeless Business Lessons Revived in the Social Media Era.” Come learn how the value of advisor relationships hasn’t changed, but how the way they connect with customers has changed.
The very first session of the conference, led by John Ploumitsakos (Director of Online Sales, Twitter, @johnp) and Dipayan Gupta (Director of Social Media Marketing, New York Life Insurance Company, @Piron), largely focused on the opportunities for financial services marketers on Twitter, which now boasts over 200 million monthly active users. People are generating so much content on the microblogging social network that Twitter says it processes one billion tweets every 2.5 days. That’s incredible!
So how can financial marketers and advisors take advantage of that?
“Plan for everyday moments” was John’s primary advice. While it’s great to participate in big events like the Olympics and the Super Bowl, you can also make an impact just by engaging with your audience on everyday topics, like exercise and sleep. Every interaction pays off, especially when you respond directly to your customers. A recent Nielsen study confirmed a 30% lift in brand favorability when brands engaged with tweets. Not only that, but purchase volume also grew by more than 50%.
Dipayan added to John’s comments by highlighting New York Life’s slogan, “Keep Good Going,” which calls attention to positive, real life moments. These everyday moments often spark conversations with your target audience–use that as an opportunity to provide tips, tools, and further reading around whatever interests them. By building your credibility, you strengthen your social media presence and ultimately increase your potential to drive successful social sales.
To learn more, drop by the Hearsay Social booth and say hello! We always love meeting new faces.