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Delivering Innovative Compliance Solutions to Our Customers

shutterstock_315885482One of our core objectives at Hearsay Social is to deliver industry-leading compliance and governance solutions to our customers. Developing truly innovative compliance technology is multi-faceted; it’s not just about coverage or control, but also about effective governance solutions that must be scalable across an organization.
At Hearsay Social, we are focused on building technology that empowers our users to work more productively. We closely study the workflows of our users including compliance professionals, and concentrate our engineering efforts on building powerful technology that makes their daily activities more efficient.
Today, we announced a variety of new compliance functionality that provides additional risk controls and increased efficiencies for the compliance teams we work with.
These enhancements include:
Updated text change reviews: With many tools, it is common that compliance and supervision teams scan static content such as profiles or posts word by word to identify changes. This can be a huge drag on time. We’ve tried dramatically to speed up our customers’ compliance flows by providing visualized change management for text fields. The new solution from Hearsay Social visibly highlights edits in text fields, including additions and deletions, making it possible for compliance teams to clearly compare requested copy changes and make efficient supervision decisions.
Customizable supervision dashboards and saved queries: With the launch of the Universal Supervision dashboard earlier this year, we delivered greater visibility and control to compliance professionals. With customizable dashboards, each member on the team can make their own view according to their supervision responsibilities and risk areas they monitor. Instead of requiring a user to repeatedly make the same query, compliance professionals can now save the supervision views and queries they use often in order to more efficiently do their job.
Flexible lexicon controls: There is not a one-size-fits-all lexicon for social media compliance across an organization. Different activities across social networks require different policies and controls. Over the past year, we have greatly enhanced the ability for companies to add and manage lexicon terms by activity type, limiting alert and approval queues to activities that are against the rules for each distinctive activity type.
On behalf of the entire Hearsay Social team, we’re truly excited to bring these latest innovations to our customers and their supervision teams to ensure social media compliance even more easily, quickly and accurately.
For more details, check out our press announcement.

#HSonAir Podcast: Interview with Michelle Mosher of Ironstone

Michelle Headshot 1.14.14 AE6E6339In Episode 63, we interview Michelle Mosher (@mmichellemosher), Business Development, Marketing, and Social Media Strategist at Ironstone. With over 25 years of experience in financial services, Michelle shares how she consults with clients on the development of solid business plans, integrating marketing and social media platforms to help them reduce their marketing costs and attract affluent clients for their firms.
In addition to the work she does in the office, Michelle is also active in mentoring cancer patients and serves as a speaker for Komen Nebraska. As a cancer survivor herself, she is helping raise cancer awareness by providing marketing and social media consulting to Komen Nebraska, an affiliate of the Susan G. Komen Foundation.
We hope you enjoy this informative podcast and invite you to the conversation with @victorgaxiola and @elizelig on Twitter, using hashtag #HSonAir. If you have a question, comment or suggestion, please send an e-mail to We also invite you to “like” our page on Facebook where we share posts about the podcast, our guests, and other fun stuff.


#HSonAir Podcast- Interview with Chris Johnson and JP Cummins of Janney Montgomery Scott

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Chris Johnson and JP Cummins at Janney’s home office in Philadelphia

In episode 44 we visit Janney Montgomery Scott (@Janney1832) in Philadelphia and interview Chris Johnson (@CJohnson_Janney), Private Client Group Marketing Consultant, and JP Cummins, Financial Advisor.  In our conversation we explore how Janney is embracing digital technology and empowering advisors like JP to connect with clients, share content, and extend thought leadership via the Hearsay Social solution.
Join the conversation with @victorgaxiola and @elizelig on Twitter using hashtag #HSonAir.  If you have a question, comment or suggestion please send us an e-mail to
Like our page on Facebook and follow the progress of our good friend Ronny Kerr or follow on Twitter using hashtag #RonnyWalk
Thanks for listening!


Customer Spotlight: How Raymond James is Leveraging the Power of Social Media (VIDEO)

This blog post is part of our new Customer Spotlight Series designed to showcase a Hearsay Social customer, share their experiences with our technology, and highlight the benefits they are reaping from it. Here, Tash Elwyn shares his thoughts on how leveraging technology like Hearsay Social is making an impact at Raymond James.
Ever wonder how leading-edge firms are leveraging the power of social media in their business programs? Well, we recently sat down with Tash Elwyn, President of the Private Client Group at Raymond James and Associates, to learn how Raymond James is implementing social media in their business program to differentiate themselves, cultivate relationships, and grow their business.
Similar to other firms in the financial services industry, regulatory concerns and marketing support were factors considered in the implementation of their social media program. Raymond James advisors are able to use their voice and better engage with customers and prospects by listening through social media and leveraging technology like Hearsay Social.
In this short video, Elwyn explains how their firm measures the impact of social media both from an engagement standpoint and a brand standpoint — and likens social media to email and smartphones, essentially challenging advisors to “get off the fence, or risk the fence breaking.”
Watch the video below to hear more from a firm who ‘get’s it’ and what’s next in terms of digital and social for Raymond James:

For more information on how advisors can leverage the power of social media, check out Hearsay Social’s Predictive Social Suite for Advisors and read our recent Advisor of the Future executive report.
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4 Tips to Fix Advisor Websites

Nearly every advisor has a website. What’s not as common is a site that engages the target audience and stands out in a crowded digital landscape.
Consumers look for thought leadership and interesting content to determine if an advisor is someone they can trust. As such, your website plays a pivotal role in the client acquisition process. If you want to turn site visitors into clients, here are four things to keep in mind.

1. You never get a second chance to make a first impression.

Thanks to the availability of information on the internet, consumers are now doing more of their own research on financial products and services than ever before.
Once prospects do a Google search for a financial professional and ultimately make their way to your site, what will they see? Content that hasn’t been refreshed since the day your website went live or fresh, relevant material that is an accurate reflection of your current principles, ideas, and differentiated services?
Make sure your site isn’t frozen in time. It’s far easier to update content regularly to demonstrate that you are in touch than it is to make up for lost business as prospects move on to the next advisor that popped up their search results.

2. It should be easy for interested people to contact you.

While social media helps to forge new relationships and email helps to maintain relationships, websites are invaluable because they can convert business. There’s still no better place to put a call-to-action, such as a quote request widget or a “contact me” form.
By combining these conversion mechanisms with thoughtful, relevant content that speaks to your audience, your website can become a great channel to grow your business. So add that form to make life easier for potential clients and yourself — just make sure it’s simple and quick from a user experience standpoint, or risk losing out due to a prospect’s frustration with the interface.

3. Your site should be a hub, supporting other elements of your online presence.

A great website serves as the foundation for an effective multi-channel online presence. It can and should support other online marketing efforts, such as email or social media campaigns.
For example, if a prospect reads your email, but isn’t ready to reach out directly, your website is a great place to send him or her to get to know you and your services on their own time. Make that connection for prospects — it’s as simple as providing a link.
And just as email and social media draw interest and your website amplifies and continues that engagement, the reverse holds as well. Tools are readily available to integrate your social feeds into your site so that content remains consistent, relevant and dynamic across channels. Cross-pollinating your online content will pay big dividends later in terms of both client acquisition and retention.

4. Your site should show that you are a thought leader.

People want to work with experts who are knowledgeable about the services they provide, the communities they serve and the unique individuals they do business with. An effective site gives you a place to showcase your expertise and present your firm as a sought-after professional resource.
While social media is great for sharing quick thoughts, links and photos, it’s impossible to fully convey you and your business in 140 characters. For that, you have your website.
Create a space on your site devoted to your unique insights. Afraid that you won’t be able to fill it? Think about the questions, both common and uncommon, that clients ask and you will find plenty of fodder. Consider the seasons of the year and what they could imply — paying for college, renovating a home, buying a boat, etc.
Once you get started, you’ll have no shortage of ideas to share, consistently replenishing your site with material that reinforces the image you want to project.
To keep up with shifting client expectations, professional websites are evolving from a Yellow Pages-type listing with simple contact information to a full-fledged content and engagement hub. Stay ahead of the curve by building a website that conveys your personal brand and ideas, integrates your social campaigns, hosts living content and provides multiple touch points for prospects.
If you need help creating one, many services will work with your corporate brand to ensure that you are in keeping with company policies and compliant with industry regulations. By making the commitment to building a stronger, better web presence, you will grow your business.
This post was originally published by ThinkAdvisor.
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#HSonAir Podcast: An Interview with Sophia Bera of Gen Y Planning

In episode 35 we interview Sophia Bera (@sophiabera), Financial Planner and founder of Gen Y Planning, which delivers comprehensive financial planning to next Gen investors in their 20s and 30s across the country.  In our discussion we explore how Sophia is disrupting the traditional financial planning model working with clients to deliver an upgraded service experience.  We also talk about her new eBook What You Should Have Learned About Money, But Never Did: A Gen Y Guide to Empowered Personal Finance available on
Check out Sophia’s takeover of Bill Winterberg’s Bits & Bytes Show.
Join the conversation with @VictorGaxiola and @EliZelig on Twitter using hashtag #HSonAir.  If you have any questions, comments or suggestions for future guests, please e-mail us at 


Celebrating SIFMA's 2014 Year in Review

sifma-mainEarlier this year, our strategic partner the Securities Industry and Financial Markets Association (SIFMA) shared its 2014 Year in Review, a downloadable resource encapsulating the work of more than 10,000 professionals from 500 member firms who participate in 100 committees and countless working groups–all together representing one of the largest financial associations in the world.
The report opens with a message from the SIFMA Board of Directors as well as a snapshot of the U.S. securities industry today:

  • There are over 4,000 registered broker-dealers with 380,000 financial advisors in 170,000 branch offices, serving clients with over $16 trillion in assets.
  • In 2014, those firms raised $1.7 trillion in public debt and equity, as well as $102 billion in private placements, for corporate issuers; $334 billion for municipal issuers; and $300 billion in non-agency securitizations, playing a critical role in the capital formation that fuels economic growth, development and job creation.
  • There are 32,000 registered investment advisory firms with more than $62 trillion in assets under management for clients such as individuals, mutual funds and pension plans, among others.

“America has the largest and deepest capital markets in the world – according to the Federal Reserve,” cites SIFMA, and “the capital markets provide approximately 75% of financing for businesses in the U.S.”
sifma 2014 data
Further along in the report, SIFMA highlights its policy and advocacy agenda, explores the member committees that help amplify the association’s collective voice, and highlights the community work achieved through the SIFMA Foundation.
In short, the state of our financial union is strong, and we at Hearsay Social are committed to the continual development of the products, services and solutions that will enable financial professionals the leverage to connect, engage and serve their clients.  To that end, follow along as Clara Shih and Yasmin Zarabi take the stage at the SIFMA Social Media Seminar this Thursday in San Francisco. Clara and Tom Sagissor of RBC Wealth Management, will kick off the event with a fireside chat on the ROI of Social Media with perspectives from the field, and later Yasmin will be part of panel discussing navigating the web of social media.  You can follow all our tweets using hashtag #SIFMASocial.
Read the full report or click some stories below to learn more.

Will Financial Advisors Become Obsolete?

In episode 23, we discuss a recent op-ed piece by Clara Shih (@ClaraShihhmm...) in FA Magazine–“Will Financial Advisors Become Obsolete?”–analyzing how the ongoing threat of robo-advisors has prompted concerns over the importance of the advisor-investor relationship and how the industry must adapt to the changing landscape of the financial services industry to deliver quality and personalized service.
Join the conversation with @VictorGaxiola and @ronnykerr on Twitter using hashtag #HSonAir.
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Will Financial Advisors Become Obsolete?

logoThe rise of automated investment services—“robo-advice” firms such as Betterment, FutureAdvisor and Wealthfront—has many advisors wondering if they will still have a client base in a decade. In the last two years alone, these firms have collectively raised over $82 million in venture capital and now reportedly have over $2 billion under management, primarily from millennial clients.
Although their recent exponential growth is impressive, and the threat they pose is real, they still represent a very small percentage of the overall wealth managed by traditional firms. That said, there has been long-standing fear and uncertainty in the financial industry about direct channels wiping out advisors. These fears are not limited to financial advice. The Second Machine Age, a powerful new book from MIT professors Erik Brynjolfsson and Andrew McAfee, suggests that big data and automation are threatening jobs, not only in manufacturing, clerical and retail but also in professions such as law, education, medicine and, yes, financial services.
Read the rest of this post by Hearsay Social CEO Clara Shih at FA Magazine.

Congratulations to Research magazine's 2014 Advisor Hall of Fame

res1214coverstorymi600-resize-600x338For nearly a quarter of a century, Research magazine has annually recognized advisors in the financial services industry who have proven to hold themselves to a benchmark of excellence worthy of remark across the industry.
Those honored have served a minimum of 20 years in the industry, have acquired substantial assets under management, have demonstrated superior client service and have earned recognition from their peers and the broader community for the honor they reflect on their profession.
Today we want to take a moment to thank and congratulate this year’s winners for their achievements:

  • Lewis Altfest, CEO and Principal Advisor, Atlfest Personal Wealth Management
  • Sally Law, Chairman and CEO, Law & Associates, Raymond James Financial Services
  • Eugene Lerner, Managing Director/Partner/Founder, The Lerner Group, HighTower
  • Robert Reich, Senior Vice President, Wealth Brokerage Services, Wells Fargo Advisors
  • Greg Sarian, Managing Director/Partner/Founder, The Sarian Group, HighTower

Learn more about the winners below and in the full article on ThinkAdvisor.