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Amplify reach and grow business on Facebook with Hearsay Social for Facebook promoted posts

Today Hearsay Social is proud to announce the launch of Hearsay Social for Facebook promoted posts, allowing advisors and agents to amplify their reach, increase engagement, and grow business on Facebook.
With over 1.3 billion people using Facebook monthly, it’s more crucial than ever for financial professionals to be leveraging the social network to share content, stay top of mind, and connect with prospective and current clients.

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Hearsay Social for Facebook promoted posts allows relationship managers to take content they’ve published and broaden their distribution through Facebook ads, amplifying their visibility and increasing engagement. According to financial professionals, like Michelle Monson, Financial Consultant with Thrivent Financial, the new feature will be crucial to helping them grow business:

“I am excited about advertising on Facebook. I’ve had a business page since 2013 but wasn’t very active until Thrivent’s Field Social Media Team invited me to test Hearsay Social’s new ad functionality. It’s a great way to tell prospects and current clients that I’m on Facebook and to like my page to get helpful financial tips. I’ll be reaching people I never would have met otherwise.”

We’ve designed this new feature to make it easy for agents and advisors to launch, monitor, and optimize their advertising activity on Facebook. And for users that want to learn more about the value of ads and overall best practices, our Customer Success program now includes training on Facebook promoted posts.
Finally, as with the rest of the Hearsay Social platform, today’s newly announced feature integrates directly with our platform’s compliance functionality, allowing firms to continue archiving activity and addressing any advertising regulatory requirements.
Kyle Marie Woods, Marketing Manager at Thrivent Financial, commented on the news:

“We are thrilled to partner with Hearsay Social on this new ad integration and are impressed with the feature’s ease of use. We are excited about the opportunity it provides our representatives to build their local brand on social and expand their reach.”

We’re proud to unveil Hearsay Social for Facebook promoted posts, enabling us to help tens of thousands of advisors and agents to increase engagement and expand business through social media. If you’d like to learn more, check out coverage on InvestmentNews and ThinkAdvisor or stop by the Hearsay Social booth at the LIMRA Social Media Conference this week!
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What the Facebook News Feed redesign means for marketers

Facebook this morning announced a major update to News Feed, aimed at making the popular service richer, simpler, and more beautiful.

The ultimate goal of Facebook News Feed, according to Facebook CEO Mark Zuckerberg, is to deliver “the best personalized newspaper” to every user.
That means providing a “broad diversity of content,” including high-quality public content from businesses and public figures as well as posts from friends and family. While being broad, News Feed should also allow users to drill down on specific topics that interest them.
Here are a few tips to consider when incorporating the new Facebook News Feed into your existing social sales and marketing strategy:

1. Share rich and visual content

In November 2011, according to Zuckerberg, photos accounted for 25% of News Feed stories. In January 2013, photos accounted for almost half of all stories. Additionally, posts from business pages, not friends, has increased from 15% of the News Feed to nearly 30%.

This data demonstrates that, more than ever, businesses like yours have an extraordinary opportunity to engage with customers and prospects on social media. In order to capitalize on this opportunity, brands and businesses must share rich and visual content on Facebook.
The previous version of News Feed only allotted 40% of screen real estate to the main content, including your Page posts. This allotment, says Facebook Director of Design Julie Zhou, has been greatly expanded, meaning the impact of photos and other visual content will likewise be widened. For businesses that run ads on Facebook, like Sponsored Stories, it’s essential that these also be made “richer and more immersive” to compete with other visual content in the stream.

2. Provide value to fans

While Facebook constantly tweaks its algorithms to make News Feed as relevant and personal to each user as possible, this is sometimes difficult with content coming from such a disparate group of sources. As a result, explained Facebook engineer Chris Struhar, users now have the option of choosing between the overall News Feed, an “All Friends” feed, and a “Following” feed, which only shows posts from businesses and brands.
This update will be welcomed by users, but it shouldn’t change much for businesses on Facebook. As long as you remain dedicated to providing value to fans, not in the form of self-promotional content but instead with relevant posts and photos, you will still surface in feeds and stay top of mind with your customers.

3. Share content that will work on any device

Rather than try to make Facebook for iPhone and other mobile devices look like Facebook on the Web, the Facebook design team has instead opted to port their mobile designs over to desktop. Ultimately, this will result in a more consistent Facebook experience across mobile devices, tablets, and the Web.

The value of this to businesses is that “they can think about how assets will look across different screens,” according to Facebook VP of Product Chris Cox.
Previously, marketers would have to jump through hoops trying to figure out how certain posts will appear to users on the Web versus users on mobile. Since this will no longer be the case, you can start planning your social media posts more holistically for sharing across Web and mobile.
As expected, the updated News Feed will roll out to users slowly, as Facebook collects feedback and works out kinks. Once they have a more polished version, the redesign will roll out more broadly.
Anyone curious to test out the redesign can join the waitlist here.

The future of social media

Half a year after the Facebook IPO, one of the biggest in Internet history, CNBC checked in with Hearsay Social CEO Clara Shih for her insights on the social network, the viability of its ad network, and the opportunities for business. In short, Clara believes that first-movers, those early adopter organizations that reach out to their customers on social media today, will reap the most rewards.
Watch the “Squawk on the Street” interview in full below: