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Web 2.0 Expo: The growing social media presence in New York City

I attended Web 2.0 Expo this afternoon in NYC and was thrilled to see such a strong showing!
Not only was it great to see many familiar faces, but I was also able to catch the impressive keynote, Road Map for the Digital City: How @nycgov is Realizing its Digital Potential, presented by Rachel Sterne, Chief Digital Officer for the City of New York.

Having met Rachel and done work on the official New York City website in my previous life at Google, it was exciting to hear that the city is continuing to make investments in technology, especially in regard to social media. As Rachel noted in her presentation, 300,000 people work for the city of New York and a staggering four million engage with the city each day through the Web and social media.
“Social media is incredibly interesting,” said Rachel. “It has allowed us to reimagine the way we engage with the public.”
Some of the most successful examples:

  • the Department of Transportation launching the Daily Pothole on Tumblr
  • the public using Twitter during Hurricane #Irene
  • @311NYC, the Twitter source for New York City government information and services
  • and (the one that made me chuckle) NYC Condom on Facebook, an official government resource for promoting safe sex.

All of this is terrific for Hearsay Social, since it provides just more and more proof of social media’s growing influence, from the individual user to nationwide corporations to city politics and planning.
As the leader and founder of the Hearsay Social NYC office, it’s great to be in the company of other local startups like Foursquare and Tumblr. In the not so distant future, I imagine New York and other cities could leverage a solution like the one provided by Hearsay Social to manage posts across all of the city’s agency Facebook pages and Tweets across its growing list of Twitter handles, with strong metrics and compliance across all fronts.
This is exciting stuff, and I congratulate Rachel on her achievements so far. We look forward to talking to you more about how we can help the city realize its full digital potential!
By the way, if you’re a brilliant salesperson in New York City curious about working at a fast-growing social media startup, be sure to check out our jobs page. We’re currently looking to hire a Sales Engineer and Senior Account Executive.