We’re proud to announce today that we have partnered with Efma, an association whose membership includes nearly one-third of the world’s large retail banks. Through this new partnership, we will work closely together to empower and educate the more than 3,300 retail financial services companies that comprise Efma’s network in Europe.
Significantly, Hearsay Social is the first social media partner to join Efma.
The announcement was made today at the Efma Distribution Summit, which gathers banking and insurance executives across Europe to discuss the challenges and opportunities posed by social and digital technologies. As social business best practices transform the financial industry, distributors are learning that social media can be a more efficient and effective way to communicate with clients.
Over the next year, Efma and Hearsay Social will work together on the following activities:
Efma and Hearsay Social will launch a “think tank” consisting of three webinars focused on essential social business topics, including “Social Marketing” and “Social Compliance.” These webinars will help educate the various business line managers at Efma member firms, including heads of distribution, marketing and risk, on the opportunities presented by social business.
The two organizations will also work together to create content, including interviews and case studies, informing member firms how financial firms are using social media today to grow business.
Hearsay Social will host Efma and select member firms in San Francisco for an innovation study tour presenting how retail financial firms are applying technology from Silicon Valley.
Through this partnership with Efma, we aim to empower member firms with the education and innovation necessary to grow business on social media. See the full press release and learn more about Hearsay Social’s partnerships in the financial services industry: