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Sales: Then and Now

We’ve come a long way from when rolodexes and telephones were the best tools for selling. Today, leading salespeople use social networks to research, connect, and engage with customers and prospects, supercharging their selling efforts.
In this chart, taken from our ebook The Social Era Demands Social Selling, we show exactly how sales has changed.

Continue reading about the power of social sales in “The Social Era Demands Social Selling,” available for download here.

Why social sales?

The following is an excerpt from The Social Era Demands Social Selling, a new ebook outlining how sales organizations can leverage social networks to grow business.

When people think about businesses engaging on social media, most still tend to think of social marketing campaigns. A viral video from a global beverage company. Holiday coupons shared across the social networks. Scheduled tweets advertising upcoming promotions.
Today, however, we are witnessing a sea change in how businesses approach social media. Social media is rapidly becoming more essential for sales forces than it is for corporate marketing departments.
This is already the case for many top companies. A recent Forrester study cited the largest deployment of the Hearsay Social Sales Solution as three times larger than the largest social marketing software deployment, demonstrating the extensive impact of empowering salespeople on social media. Day in and day out, these non-technical employees leverage Facebook, LinkedIn, and other social networks to share business-related content and bolster the relationships they have with their customers and prospects.
In the following chapters, we break down why social media makes sense for salespeople, how to develop an intelligent social media strategy for large organizations, how marketing can support sales with content, and more. Let this guide be a resource for you when developing your company’s social sales strategy.

Continue reading about the power of social sales in “The Social Era Demands Social Selling,” available for download here.

The Social Era Demands Social Selling: An ebook from Hearsay Social

“If financial services firms use social technologies to be better financial partners for consumers, the outcome will be improved sales.” — Augie Ray, social media director at a Fortune 100 financial services company

As social selling increasingly eclipses cold calling and rolodexes as an essential sales tool, businesses need new best practices to adapt.
Today we’re excited to publish The Social Era Demands Social Selling, a new ebook outlining how sales organizations can leverage social networks to grow business. Shifting the conversation from social marketing to social selling, the ebook explains how salespeople can attract prospects, retain customers, and grow business in the social era.
The ebook, available for download here, includes contributions from social selling experts like Hearsay Social CEO Clara Shih; Craig Elias, SHiFT Selling, Inc; Augie Ray, social media director at a Fortune 100 financial services company; and Gerhard Gschwandtner, Selling Power.
Today’s release follows Hearsay Social’s recent unveiling of the next generation of its innovative social sales platform, already empowering tens of thousands of sales representatives to move beyond yesterday’s sales tactics and successfully adapt to the era of social selling. With new capabilities targeted at sales representatives that enable many of the best practices in this ebook, Hearsay Social provides the only platform dedicated to social selling success across regulated enterprises.
Download the ebook here.