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Congratulations to the newest class of Gramercy Institute's 20 Rising Stars!

Gramercy Institute 20 Rising StarsThe Gramercy Institute, a network of senior marketers from the world’s leading financial institutions, this week celebrated 20 up-and-coming leaders in the financial services marketing industry.
The people listed below run the gamut: some are responsible for traditional activities like brand strategy and advertising while others are driving rapidly evolving projects like digital marketing and social media content strategy.

  • Jared Barchus, Marketing & Brand Strategy, Morgan Stanley
  • Kimberly Bindra, Director, Duff & Phelps
  • Wendy Buzzeo, Director, Digital Marketing, MetLife
  • Tricia Conboy, Director of Advertising, Sun Life Financial
  • Katie Cowley, Marketing & Communications Manager, Aberdeen Asset Management
  • Kathleen Gambarelli, Digital Media Manager, Ptarmigan Media
  • Claire Good, Associate Director, Sullivan
  • Rohini Gupta, AVP, Global Advertising, Natixis Global Asset Management
  • Michael Herrera, SVP, Digital Marketing, Citi
  • Tom Hughes, Vice President, Marketing, Allianz Global Investors
  • Stephanie Lynch, Associate, Goldman Sachs
  • Wendy Marcone, SVP, Global Banking & Markets Marketing, Bank of America Merrill Lynch
  • Shantini Munthree, Head of Brand Management, Vanguard
  • Janelle Nowak, Social Media Content & Channel Strategy Manager, Capital One
  • David Partain, VP-Digital Strategist, Northern Trust
  • Justin Pesola, SVP, Digital Media, Citi
  • Hunter Ricks, Digital Marketing Strategist, Lincoln Financial Group
  • Geoffrey Sanders, SVP, Digital Marketing, Citi
  • Shayaan Seraj, Digital Media Supervisor (TD Bank Group), Starcom Mediavest
  • Chad K. Smith, Head of Global Content Syndication, BlackRock
  • Ashley Sobel, Associate Director, The Media Kitchen
  • Nicole Stonehouse, Vice President, State Street Global Advisors
  • Leah Weis, Marketing Manager, Digital, E*TRADE Financial

They’re each crucial not only to their respective organizations, but also to driving new success and innovation in the financial services industry. Congratulations to all of you who made the list!
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How can you use social media to drive sales? Social business experts weigh in at FT Digital Media Conference in London

Hearsay Social is proud to have participated in the Financial Times Digital Media Conference, the flagship annual event that brings leading individuals together to discuss technological disruption of new and established media. Speakers included Sir Martin Sorrell, Group Chief Executive of WPP; Marion King, President of MasterCard Worldwide, UK & Ireland Division; and Clara Shih, CEO and Founder of Hearsay Social.

“This event is very focused on what the FT does best,” explains Andrew Edgecliffe-Johnson, Media Editor, Financial Times, “exploring the business models that will determine success in different markets around the world, from the perspective of both senior leaders of global media groups and today’s most promising digital entrepreneurs.”

Joining Clara on the “Business of Social” panel were Richard Waters, West Coast Managing Editor of the Financial Times; Christian Hernandez Gallardo, Director of UK and Pan-Euro at Facebook; Gilles Storme, VP of Advertising Sales, EMEA at King.com; and Richard Moross, CEO & Founder of Moo.com.

From left to right: Richard Waters, West Coast Managing Editor of the Financial Times; Hearsay Social CEO and Founder Clara Shih; Richard Moross, CEO & Founder of Moo.com; Gilles Storme, VP of Advertising Sales, EMEA at King.com; and Christian Hernandez Gallardo, Director of UK and Pan-Euro at Facebook.

“One of the highest signals that you will likely want to have a mortgage or car loan is a life change,” said Christian. “If you got engaged or are expecting, I guarantee you’re going to have a lot of expenses coming up. You will probably need some advice from a helpful financial advisor. Those social signals feed into an econometric model, and then we help them go back and actually talk to the customer at the right time.”

In an age where mistrust of corporations has never been higher, many companies are seeing success by using social media to promote their employees as ambassadors of the corporate brand.

“The traditional big media world is much more affected by individuals,”  said Clara. “There is a blurring of lines across paid, earned and owned media. The same piece of content coming from a person versus a corporate brand performs better from an EdgeRank perspective and also ties back to individual curation. Consumers want to hear from human beings, oftentimes a friend or trusted advisor.”

More significantly, companies that effectively empower their employees on social media can activate an additional channel to connect with customers.

“Media is not just about paid, owned, and earned; there is also employed media. Your brand ambassadors can be extremely effective authentic channels for connecting with your customers and prospects,” Clara explained.

Watch a recording of the conversation on FT Live.