In episode 17 of Hearsay Social On the Air we introduce Greg Kroleski (Product Manager, Hearsay Social, @gregkroleski) and the role he and his team play in the design and development of our enterprise solution for the financial services industry.
We also discuss how customer feedback impacts the evolution of our solution and leads to future enhancements. Join the conversation with @VictorGaxiola and @ronnykerr on Twitter using hashtag #HSonAir.
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What an honor and pleasure it was to address the female software engineers, product managers, designers, and engineering management at Facebook’s fourth annual Tech Women’s Day earlier this week.
It was a walk down memory lane for both my co-panelists Diane Greene (founder and former CEO of VMware) and Leah Busque (founder and CEO of TaskRabbit, @labusque) and myself, as we shared our personal journeys through covert and overt discrimination, learning how to be heard, impostor syndrome, finding mentors and role models, and building community.
Note: You only have until September 5 to influence the final sessions for SXSW 2015. Head over to the PanelPicker now and vote for Hearsay Social’s proposed session, “Stop Making Sucky Enterprise Software” Thank you!
In addition to Hearsay Social CEO Clara Shih’s proposed session, we’re also backing an engineering-focused session led by our CTO and co-founder Steve Garrity (@stgarrity) for next year’s SXSW Interactive:
Many people in the technology industry believe you have to work in the consumer space to have the biggest impact on the most people. Everyone wants to build the next Facebook or Snapchat, the next app that captivates the minds of millions and gets called “sexy” in TechCrunch articles — simple, beautiful, impactful. People say it’s hard to do this with enterprise software citing how painful most enterprise software is and how many people waste countless hours of their lives fighting it. But why does it have to be that way? Hearsay Social Founder and CTO Steve Garrity, an expert in software development and architecture design, believes we deserve better and will convince SXSW audiences to fight sucky software and demand better experiences with their enterprise business software.
We’re excited about having Steve share his insights and experiences, from developing the Azure.net services platform at Microsoft to founding and scaling Hearsay Social to where it is today, at SXSW 2015. Help us by voting!
Twitter just announced a major design revision that will start rolling out to users over the coming weeks. As part of the overall revision, brand pages will be receiving a special update destined to be a boon for social media marketers.
As the most comprehensive enterprise social media platform, Hearsay Social supports the new Twitter from day one, just as we supported Google+ brand pages from day one.
For brand marketers seeking to bolster their social presence, the newly designed Twitter will be a welcome addition to the social media marketing toolkit.
In a nutshell, the Twitter redesign grants social media marketers the kind of brand control they probably already know from Facebook Pages and Google+ Pages. With more space for brand visuals and messaging and more options for guiding the user through their page, brands on Twitter can truly offer their visitors a holistic experience tailored to the brand’s social media mission.
Whether their pages are designed for customer service, community engagement, idea collaboration, fan rewarding, or any combination thereof, page owners will now be able to more effectively carry out these goals on Twitter.
One big question marketers might have about the Twitter news is this: does it change where brands should be spending their time on social media?
The answer, for the most part, remains unchanged. Since there are over 800 million users on Facebook, over 100 million on Twitter, and over 130 million on LinkedIn, Facebook is still the best option for marketers trying to reach a mass audience.
Beyond blunt statistics, however, Twitter has always been a unique option among the social networking giants for numerous reasons. First of all, Twitter users, by default, publish more content publicly than they do on Facebook. Secondly, tweets are still limited to 140 characters. Finally, Twitter users tend to tune into the “now,” as in “what’s happening right now.”
Marketers must keep all of the above in mind when weighing their options between brand pages on different networks.
(For a comprehensive analysis on the advantages and disadvantages of brand pages on Twitter, Facebook, and Google+, check out the “three-way brand page shootout” in this CNET article.)
While Twitter has so far only launched its new brand pages with a select group of partners, including Pepsi, American Express, and Best Buy, the enhancements will slowly roll out to other brands over the coming months. When the pages are more widely available, Hearsay Social customers will be the first ones to hear about it.