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Digital Technology Transformation and Adoption at RPM Mortgage

In the past year, I’ve had the good fortune of sitting down twice with Amy Malloy, Social Media Marketing Specialist at RPM Mortgage, to understand how they are empowering their loan advisors to leverage social media to connect with clients and prospects. The result of our meetings were a short recorded video and a longer form Hearsay Social on the Air podcast.
Video Case Study
In this video, Amy shares how social media has impacted the ability for their loan advisors to reach and connect with clients and prospects in a more dynamic way to tell their stories and stay connected. Through social media, they’ve managed to increase referrals and stay top of mind, all while leveraging the ease of use of the Hearsay Social integrated platform.

Hearsay Social on the Air Podcast
Earlier this year, Amy visited our offices again and we recorded a special Customer Spotlight podcast to explore further some of the ideas introduced in the video, including looking at how RPM Mortgage is analyzing the value of social media and what is driving people to make buying decisions.

In both instances, Amy provided insight on how the mortgage industry, and specifically RPM Mortgage, is using technology to react to changing regulations and customer expectations. By empowering their loan advisors with the technology to tell their stories, connect with customers, and measure their success, they are embracing the digital transformation necessary today, to thrive in our digital world.

#HSonAir Podcast: Customer Spotlight Series- Interview with Leah White from Modern Woodmen of America

leahwhiteIn Episode 71 we continue our Customer Spotlight Series with an interview with Leah White (@LeahMWA) Marketing Associate at Modern Woodmen of America. In our discussion, Leah shared how her early exposure to the insurance industry in the field has influenced her approach to working and supporting Modern Woodmen financial professionals from the home office.  We dive into the adoption and evolution of social media and websites, lessons learned on the effective use of content, and how Modern Woodmen is investing in developing the next generation of talent.

I invite you to be part of the conversation with me, @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an e-mail to I also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests, and other fun stuff.

Episode Links:
Modern Woodmen of America Website and Careers Page, and all social pages on Facebook,  LinkedIn, and Twitter.