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Sallie Krawcheck at Hearsay Social Innovation Summit: Advisors are a key asset

We are so thrilled to host our inaugural Innovation Summit for financial industry leaders to discuss the future of financial services and relationship management in the social era. This afternoon event brings together experts across fields to explore the rapidly changing technology landscape available to financial institutions.

The event kicked off with a fireside chat featuring Sallie Krawcheck, former President of Bank of America/Merrill Lynch, Wealth Management and former CEO of Citi Wealth Management.

“We are at a very important time in the industry. We know where the points of weakness are but we do not fully understand where the strengths are,” Krawcheck said. “The strength of the client-advisor relationship isn’t only in good shape: among a good swath of clients, it’s in great shape.”
The number one reason a client leaves an advisor, according to Krawcheck, is that they didn’t return their phone calls fast enough. On the contrary, investment performance falls to #7 on the list. Therefore, enabling advisors to build and maintain relationships with customers is a key strategy, and business leaders must enable their advisors with technology to facilitate their productivity.

CRM Magazine names Hearsay Social a 2012 CRM Rising Star

We are proud to announce that CRM Magazine, a leading resource on customer relationship management (CRM), recently named Hearsay Social “The Social Media Pro” and a 2012 CRM Rising Star.
The magazine’s “2012 CRM Rising Stars” article profiles both young and long-serving companies of the software world. While these companies vary in size and age, CRM highlights what they all in common: “their innovations are motivating people to act.”
Hearsay Social is featured on the list because of its unique ability to power enterprises on social media, from sales and marketing to compliance and legal. Large companies like our customers Northwestern Mutual, Farmers Insurance, and 24 Hour Fitness are increasingly taking note of the influence and staying power that social media has in the business world. Companies that can harness and use social media to their advantage will continue to win over companies that don’t.
CRM Magazine has identified Hearsay Social as the “x” factor in the social media space.
In addition, we’d like to congratulate fellow “rising stars” Adobe, Badgeville, and the other companies leading the way in how businesses approach digital marketing. Hearsay Social, along with the rest of these companies has entered new and untapped markets with great success, furthering the power of CRM.
Click here to read up on CRM Magazine’s complete list of “Rising Stars.”