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COUNTRY Financial rolls out Hearsay Social to over 1,000 financial representatives

Earlier this month, we took a moment to thank you, our customers, for your vision and partnership over the past three years. With your support, we’ve opened new European offices, multiplied our customer and user base, and raised new funding to support further growth.

Today, we’re proud to announce that COUNTRY Financial, a Fortune 1000 group of insurance and financial services companies, has successfully rolled out Hearsay Social to over a thousand COUNTRY Financial representatives.

As part of today’s announcement, Fanette Singer, SVP of Marketing at COUNTRY, commented:

“Using Hearsay Social, our financial representatives have a new tool in their communications arsenal helping them share approved content with their customers and prospects. On a single platform, Hearsay Social empowers our financial representatives so they can easily manage their presence on both Facebook and LinkedIn simultaneously. It is pretty remarkable that our social audience has increased by more than 700 percent in just a few short months.”

We’re pleased to see how quickly COUNTRY’s financial reps have embraced social media with Hearsay Social. The company has been able to not only streamline their compliance processes but also focus on delivering highly personalized service to their customers through social sales.

COUNTRY’s financial reps are leading the industry by strengthening their customer relationships with social media.

Read the full press release on today’s announcement here.

Proud to be the insurance industry standard for social sales, marketing, and compliance success

People often ask me why Hearsay Social started with the insurance industry and have so many insurance companies as customers. The reason is very simple: relationship-based sellers such as insurance agents are the most natural “social networkers” in the planet. They have been helping educate clients, investing in long-term relationships, and growing their businesses through word-of-mouth referrals long before social, mobile, and digital technologies existed.
Since our inception, Hearsay Social has been proud to power leading insurance companies’ efforts on Facebook, LinkedIn, and Twitter. With invaluable input from marquee customers such as Farmers Insurance, Northwestern Mutual, and Thrivent Financial, we’ve equipped tens of thousands of insurance agents, marketers, and compliance professionals with social media software that increases leads, referrals, and revenue, all while helping them achieve full regulatory compliance.
Today, I’m happy to announce several new customers in the financial services and insurance space: Allstate, AXA Equitable, COUNTRY Financial, and Primerica.

We are so excited to see even further validation across tens of thousands of additional agents that Hearsay Social is indeed the solution of choice for the industry when it comes to social sales, marketing, and compliance.
Over the summer, the International Data Corporation (IDC) labeled insurance an early adopter of social media in a report titled “2012 U.S. Social Media Trends by Vertical.” Compared against any other industry or vertical, insurance is a stand-out model for forward-thinking social media usage.
As part of today’s customer announcements, I am also excited and honored to welcome my dear friend and mentor, Mr. Lee M. Gammill, Jr. to the Hearsay Social Advisory Board.

An illustrious figure in the insurance and financial services industry, Mr. Gammill served a 40-year tenure at New York Life Insurance Company, where he held various executive positions and was Vice Chairman of the Board until 1997. Incredibly, he was the first member of the Board who began his career as an agent in all of the Company’s 150-year history.
In addition to helping lead New York Life, Mr. Gammill has also served as Chairman of the Board of LIMRA (Life Insurance Marketing and Research Association), now part of LL Global, Inc., as well as Chairman of the Board of the Life Underwriter’s Training Council. Recognizing his achievements and leadership in the industry, in 2004 Mr. Gammill was awarded the highest honor bestowed by the American College, The Huebner Gold Medal. He served on the College Board of Directors and currently serves as Director Emeritus of the American College Foundation Board of Directors.
On behalf of the entire Hearsay Social family, we extend a warm welcome to Mr. Gammill and our new partners.