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Interview with Alicianne Rand of NewsCred

aliciannerandIn episode 25 we interview Alicianne Rand (@AlicianneRand), VP of Marketing with NewsCred (@NewsCred) one of Hearsay Social’s content partners.
In our discussion we explore how content is being created, consumed and shared by brands and individuals as well as look at how marketers need to evolve their approach to gain new audiences and remain relevant.
Join the conversation with @VictorGaxiola and @RonnyKerr on Twitter using our hashtag #HSonAir.
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3 ways advisors can use social media content to connect with clients

thinkadvisor-logoSharing compelling content is the most effective way to engage an audience on social. The challenge is that there is an endless supply of material coming from every possible direction. At a certain point, it all just starts to sound like noise.
So how can advisors rise above that noise to deliver information of value to their customers? How do you decide what’s best for your social channels?
Hearsay Social recently signed content partnerships with Broadridge, Life HappensNewsCred and Trapit so that agents and advisors can always access high-value, compelling industry and general interest content to share on s­­ocial and engage their audiences.
By working with these great companies, we’ve come up with a few important tips for social media publishing that will help investment professionals clear through the clutter to drive meaningful interactions with clients.
Continue reading this article over at ThinkAdvisor.