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Clara Shih to Discuss the Impact of Automation at Fortune Brainstorm Tech 2016 (#FortuneTech)

Artificial Intelligence HeadshotsHearsay Social CEO and founder Clara Shih (@ClaraShih) will join Adam Nash (@AdamNash), president/CEO of Wealthfront; Sallie Krawcheck (@SallieKrawcheck), CEO/co-founder of Ellevest; and Aydin Senkut (@ASenkut), founder/managing director of Felicis Ventures, for a lively discussion on the impact of artificial intelligence at 2016 Fortune Brainstorm Tech (@BrainstormTech) this week in Aspen, Colo.
Other scheduled conference speakers include Robert Iger, chairman/CEO of The Walt Disney Company, Chuck Robbins, CEO of Cisco, and Reshma Saujani, CEO of Girls Who Code.
Clara’s panel, titled “Artificial Intelligence: Can a Machine Make You Millions?” and moderated by Fortune assistant managing editor Adam Lashinsky (@AdamLashinsky), will address the current and future influence of automation on the workforce. Are machines better than humans when it comes to work? Why not both? Cognitive systems are bringing new levels of automation and productivity to a broad range of fields, from financial services to manufacturing. The panelists will discuss how these emerging technologies will change how consumers buy, businesses operate and investors fund companies.
As witnesses to how technology and big data are changing workplace fundamentals at lightning speed, the topic of automation and robots versus (or co-existing with) humans is a hot one, with sweeping cultural and social implications for both the current and future generations. Most recently, global consulting firm McKinsey & Company published initial conclusions from research on the degree to which automation will replace work activities performed by humans across a multitude of industries. Check out the full article from McKinsey, “Where machines could replace humans – and where they can’t (yet),” and a summary published in Fortune.
Follow the Brainstorm Tech feed for live coverage of the event and #fortunetech on Twitter!
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Clara Shih Discusses New Book "The Social Business Imperative" on DisrupTV

Screen Shot 2016-06-17 at 3.50.49 PMHearsay Social CEO and founder Clara Shih (@ClaraShih) today had the pleasure of being a guest on DisrupTV (@DisrupTVShow), a web series focused on leadership, innovation and disruption.
Co-hosted by R “Ray” Wang (@RWang0), principal analyst and founder of Constellation Research, and Vala Afshar (@ValaAfshar), chief digital evangelist at Salesforce.com, the show features candid, informal conversations with game changers in business, technology and media.
On the show, Clara shares the inspiration behind her newly released book, The Social Business Imperative: Adapting Your Business Model to the Always-Connected Consumer (including how she was able to accomplish writing it while on maternity leave). She also discusses:

  • Why social and digital have become too important and too strategic to delegate to a junior or siloed team; CEOs, boards and management teams must personally own and drive their companies’ digital strategy
  • How today’s customers want and expect to be able to engage with the brands they purchase from and how companies that do not leverage digital communication channels are at risk of being disintermediated
  • Examples of companies that are embracing Social Business


DisrupTV Episode 0020: Featuring Clara Shih, Naveen Rajdev & Alan Lepofsky 6.17.16 from Constellation Research on Vimeo.
Please ‘like’ the The Social Business Imperative Facebook Page to get the latest updates on book signings, appearances, updates and more. Also, be sure to follow #DisrupTV to stay informed on upcoming shows and guests!
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The Wall Street Journal: What Keeps Companies From Thinking Digitally?

Clara Shih, CEO and author, says the problem is often a lack of leadership

MCX110113_147Consumers are spending more and more time online and on social-media sites. Yet many companies have yet to adapt.
That’s the argument made by Clara Shih, chief executive and co-founder of Hearsay Social Inc., a maker of digital marketing software founded in 2009, and a director of Starbucks Corp. Ms. Shih – who has written a new book on the subject called “The Social Business Imperative” – argues that every company needs to accept the fact that it, too, must become a technology company.
In other words, opening a corporate Instagram account won’t cut it.
Ms. Shih spoke with The Wall Street Journal about her role at Starbucks and what’s holding larger companies back digitally. Following are edited excerpts from that conversation.
Everyone’s job
WSJ: What do you see as your role on the Starbucks board? Is it fair to say you’re a digital ambassador to the company?
MS. SHIH: My job is to be a director. You can initially start with digital ambassadors, but ultimately digital becomes so strategic that it’s everyone’s job. You can’t delegate it to a single director or small group of directors. You can’t delegate it to a social-media team or to the digital team. It really has become everyone’s job, whether you’re a CEO, chief marketing officer, front-line salesperson, customer support.
I contribute like anybody else. I ask questions. I offer specific insights. The questions and insights that I tend to volunteer often come from the Silicon Valley startup culture. I by no means am the only person who asks those types of questions, nor are those the only types of questions that I ask.
WSJ: You joined the Starbucks board in 2011 and now it’s 2016. How has the company evolved in that time?
MS. SHIH: We continue to become more technology-oriented. A number of the directors are really digitally savvy. It’s really independent of tenure and generation. I think having Kevin Johnson – having been an executive of Microsoft and Juniper – appeals to Starbucks in that this is a technology executive who really infuses that DNA into Starbucks. It’s further reinforcing that Starbucks is a technology company.
WSJ: In your book, you argue that, today, every company has to be a tech company. What does that mean?
MS. SHIH: You have to be where your customer is. If your customer begins their buyer’s journey online or if they want to complete their buyer’s journey on social, mobile and digital, of course, you have to be there too.
When I think of the store experience, it’s not just the physical merchandising and layout of the store. People are often on their devices when they’re in the store, so part of the store experience is the Wi-Fi, it’s the content we can deliver through the Wi-Fi, it’s the mobile app.
WSJ: Are companies embracing this perspective?
MS. SHIH: I think most are doing something and they’ll acknowledge that technology and digital are important – but it’s all about execution. Transformation is much more than putting up a Twitter account and training your customer-service rep or marketing team to tweet.
The need for leadership
WSJ: What’s the stumbling block?
MS. SHIH: Here’s the thing about companies: They’re made up of people. Of course, there are people within the company who view technology and innovation as imperative. But there are also a lot of people, especially in big companies and especially in regulated companies – take any of the banks that Hearsay works with – whose job it is to minimize risk. We see this with Hearsay, too, where a chief marketing officer or a head of sales will say, this is great. Then somebody in compliance looks at it and because their mandate is to reduce risk they say no. That’s why companies can’t move forward. They kind of get stuck.
Unless CEOs personally take ownership for digital and innovation, it’s not going to happen, because there’s going to be an impasse with the people that want to go forward and the people that don’t.
WSJ: Any good examples of an older company that has transformed?
MS. SHIH: I saw many, and I’ll share one such story with you and that’s John Hancock Insurance. Traditionally, [insurance] was an entirely offline experience for everything from purchase to claims. The second issue is they don’t have frequent touch points. Most of the time you buy insurance and then you never hear or want to hear from the insurance company again until there’s a claim.
Last year, John Hancock partnered with a company called Vitality [owned by South Africa-based insurance company Discovery Ltd.] and they launched this new program in the U.S., where they provide free Fitbits to their insurance customers for the purpose of encouraging them and tracking how active they are. They realized that all the actuarial tables show that the more active you are, the longer you’ll live, the healthier you’ll be. They said, instead of being this passive assessor of risk, what if we became an active coach?
WSJ: How can other companies be more digitally oriented?
MS. SHIH: Every company wants to be innovative, they want to change. That’s why they come out and do these visits in Silicon Valley and they launch these innovation labs. Most of the time, it doesn’t work out.
It’s because there are two issues. One, the company culture was established to be very risk averse. Two, which is related to culture but is more process oriented, is that it’s hard to take an idea and operationalize it. Imagine having 200,000 employees and trying to get everyone to change direction. That’s a struggle that many companies face right now.
Original article published May 30, 2016, in The Wall Street Journal.

Photo Recap: Highlights from Hearsay Innovation Summit 2016

Hearsay Innovation Summit (#hearsaysummit) may be over, but the inspiration and conversations that took place in San Francisco live on. From the networking to inspiring presentations, this year’s event delivered on its many promises. See below for a photo recap of some of Hearsay Innovation Summit’s most memorable moments.

1. An inviting entrance and a behind-the-scene look…

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Hearsay-IS2016-00042. Guest arrive at the Terra Gallery in San Francisco.

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3. Early in the morning, attendees were treated to a tasty breakfast buffet and smoothie bar.

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4. Lots of networking and mingling took place at Thursday’s event, which included just under two hundred attendees.

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5. An inviting and warm welcome by Hearsay Social co-founder and COO Steve Garrity.

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6. After the welcome and opening remarks, the audience was treated to a stellar lineup of presenters which represented both traditional brokerage and fintech ‘disruptors’, including a presentation on the omnichannel customer journey by Hearsay Social CEO Clara Shih.

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7. After the break, we heard from Hearsay Social’s VP of Product Mark Gilbert and Barry Nelson as they shared Hearsay Social’s product roadmap and vision, followed by a fireside chat with Braintree’s Amit Jhawar and an engaging, fact-driven presentation by Chip Roame of Tiburon Advisors.

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8. Guests mingled and engaged in inspiring conversation during lunch.

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9. After lunch, a panel consisting of representatives from leading fintech companies and a large brokerage firm took center stage.

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10. Goldieblox CEO Debbi Sterling moved the audience with her story of how she turned a concept to empower girls to explore STEM fields into a booming toy company.

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11. Jon Sakoda, general partner at NEA, presented the closing remarks and shared a dynamic presentation on Silicon Valley Perspectives.

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12. A captive audience and an insightful Q&A.

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13. And finally, a group photo of Hearsay Social senior leaders and industry C-suite executives, customers and partners.

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14.  The day concluded with a book signing of The Social Business Imperative by Hearsay Social CEO Clara Shih (on sale now) in which everyone received a complimentary copy.

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That’s a wrap!
On behalf of our founders, senior leaders, and employees of Hearsay Social, we want to send a heartfelt “thanks” to everyone who came out to make this the best Summit yet! We’re already looking forward to next year!
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Hearsay Innovation Summit 2016: Enabling the Omnichannel Advisor in the Age of the Always-Connected Consumer

Hearsay-IS2016-1409San Francisco was the perfect backdrop to Hearsay Social’s fourth annual Innovation Summit (#hearsaysummit), celebrating the intersection of financial services, innovation, and technology. Last week, we had the pleasure and honor of hosting over a hundred thought leaders in technology, wealth management, mortgage, insurance, and banking.
The Summit, which took place on Thursday at the Terra Gallery, provided a unique opportunity for a select group of senior executives, heads of sales, marketing, and compliance, and technology leaders to discuss the most important challenges and opportunities facing the financial services industry.

Key themes included the ongoing role of human advisors and agents and the necessity of firms to leverage technology to empower their advisors to keep them at the center of all customer journeys. Presenters focused on the changing business models and client expectations, including their perspectives of the industry, companies, people, products, and trends poised to emerge in 2016 and beyond.

Here are additional highlights, photos, and key takeaways from the day’s event.

Meeting the expectations of both advisors and clients will challenge existing financial services firms

Hearsay-IS2016-0409Kicking off the Summit was Shelley O’Connor, co-head of Morgan Stanley Wealth Management (@MorganStanley), who shared how her company’s goals to increase efficiencies in branches, enhance the advisor-client experience, and make it easier for advisors to touch more clients more often will be met digitally. 
Today’s shifting client expectations will require advisors to cut through the noise and deliver insights that go well beyond a company’s product offering, she said during Thursday’s opening keynote. I’ve shared this sentiment before and believe the key to connecting with today’s omnichannel client is to engage them in the ways they want to use, not the ways we find convenient.
Naureen Hassan, chief digital officer at Morgan Stanley Wealth Management, outlined four key areas that the company will focus on to reach its digital goals; namely, marketing, digitized processes, next-gen products, and client experience. Hearsay-IS2016-0438The company uses data and technology to better understand, acquire, retain, and serve their clients during their whole life cycle.
My co-founder and Hearsay Social CEO Clara Shih (@clarashih) spoke about today’s omnichannel advisor and client, and what firms must do to own the digital last mile. For example, in order for advisors to move up the value chain over the next several years, firms will need to leverage next-gen technology tools that enable advisors to deliver the right content, to the right person, at the right time.Hearsay-IS2016-0572
This underscores the importance of marketing to millennials and devising effective solutions that help reach, engage, and convert this highly influential market.

Understanding your customer is crucial to building an ecosystem that lasts

Kenneth Lin (@kennethlin), CEO and founder of Credit Karma, a financial technology startup that continues to challenge financial industry incumbents such as banks and payment networks, spoke during a fireside chat with Noah Wintroub (@nwintroub), global head of internet and digital media at JPMorgan, and challenged everyone to think of their data and what it can do to help companies truly understand their customers.
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The pair spoke about how communicating with customers via social and mobile is a huge part of that, as is optimizing your platforms to get a good grasp of what’s important to your consumer base. In Credit Karma’s case, they’ve built a billion-dollar business disrupting the credit score industry by giving people free access to their scores and helping to match consumers with mortgages, auto loans, and more.
In a fireside chat with The Wall Street Journal tech reporter Deepa Seetharaman (@dseetharaman), Braintree COO Amit Jhawar (@Braintree) discussed the next generation of online payments, and how his company democratizes payments, allowing easy access to loans for the masses. His advice? Companies will need to retool their business models to meet consumers’ growing demand for convenience and security. Hearsay-IS2016-1002

The advice industry must adapt to changing client demographics

Chip Roame (@chiproame), managing partner at Tiburon Strategic Advisors, led an incredible discussion and shared some staggering statistics, noting that consumer wealth is approximately $60 trillion and expected liquidation is $30 trillion. 
Hearsay-IS2016-1046In a robo-advice start-up versus traditional brokerage “debate,” panelists Michael Sha, CEO and founder of SigFig (@sigfiginsights), Bo Lu (@bolu), CEO and founder of FutureAdvisor, and Naureen of Morgan Stanley cleared up some misconceptions that often surround robo-advice options. All parties agreed that the future of wealth management will include a combination of traditional and online advice offerings to meet the needs of a diverse and ever-changing client base. Bo challenged us to think of our own jobs – how many of us utilize software to provide products and services. Advisors and agents have been somewhat under-armed, and firms must do a better job at ensuring advisors are armed. 
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Hearsay-IS2016-1375We were also thrilled to have as a guest Debbie Sterling (@debbieblox), CEO and founder of GoldieBlox, a toy company out to inspire the next generation of female engineers. During a fireside chat with The WSJ’s Deepa, Debbie shared why and how she has made it her mission in life to tackle the gender gap in STEM (science, technology, engineering, and math) fields. Watch this video for an inside look at how the company has introduced engineering concepts to girls through storytelling and toy building.

Advisors and wealth managers aren’t making the most of technology

Jon Sakoda (@jonsakoda), general partner at New Enterprise Associates (a Hearsay Social investor), discussed the big tech challenges that lie ahead. He says we’re experiencing the “unbundling of financial services” and admonished that “disruption is a leap of faith.”
Hearsay-IS2016-1472The overarching takeaways from all the speakers? Advisors need every advantage to navigate uncertain change, including digital technologies that free their time to focus on what they do best – helping coach clients through tough life decisions.
Thank you to everyone who came to see us, and thanks to the entire Hearsay Social team, our attendees and invited guests, and our partners for the support and for making this the best Summit yet!
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View slides from the presenters at SlideShare, and check out the Summit videos on YouTube.
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Clara Shih, Hearsay Social CEO, Named 2016 EY Entrepreneur Of The Year Finalist

2016-EOY-Regional-Finalist-LogoThe Ernst & Young Entrepreneur Of The Year awards program this week announced their finalists, and we’re excited to announce that Hearsay Social CEO and founder Clara Shih is on the list!
The awards, which is celebrating its 30th year, recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
EY Entrepreneur Of The Year has been at the forefront of identifying game-changing business leaders for the past 30 years. The program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks; Jeff Bezos of Amazon.com; John Mackey of Whole Foods Market; Pierre Omidyar of eBay; Reid Hoffman and Jeff Weiner of LinkedIn; and Mindy Grossman of HSN, Inc.
Clara was selected as a finalist by a panel of independent judges from multiple industries, including technology, finance, healthcare and more. The selection process included a nomination application and a series of in-person interviews. Previous finalists from the greater northern California region include Kenneth Lin, CEO and founder of Credit Karma (and guest speaker at our Hearsay Social Innovation Summit last week); Keith J. Krach, Chairman and CEO of DocuSign; and John Foraker, CEO of Annie’s, Inc.
The EY Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities in more than 60 countries throughout the world. It has recognized more than 10,000 outstanding entrepreneurs for their vision, innovation, courage and leadership in building and growing successful businesses – businesses that influence the way we live, the products and services we depend on, and the economic vibrancy of our local communities and global markets.
For more information on the awards program, visit the EY Entrepreneur Of The Year – Northern California Region site.
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Hearsay Innovation Summit 2016: What's Next for Financial Services?

 

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It’s all hands on deck at Hearsay Social as we prepare for our fourth annual Innovation Summit (#hearsaysummit), which takes place this Thursday, May 5, in our hometown of Silicon Valley. We’re honored to host nearly 100 executive leaders and startup thinkers from the financial services industry and beyond for a day of thought-provoking discussion about the future of financial services products, distribution and the new customer experience.

Key themes include what the ongoing role of human advisors and agents should be in an era of direct-to-consumer options and changing consumer expectations, and the implications of the recent Department of Labor ruling regarding fiduciary duty. Attendees represent various sectors and functions of the industry, including wealth management, mortgage, insurance and banking, as well as general management, marketing, technology, compliance and distribution.
In a series of TED-style talks, fireside chats and – new this year – a spirited presidential-style debate, guests will learn the latest industry perspectives, best practices, challenges and growth opportunities from leaders and disruptors in both financial services and technology.
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Shelley O’Connor, co-head of Morgan Stanley Wealth Management (@morganstanley), will deliver the opening keynote address. Clara Shih (@clarashih), CEO and founder of Hearsay Social, will present her perspectives on today’s omnichannel, always-connected customer journey and what firms and advisors must do to own the digital last mile.
Attendees also will hear from Kenneth Lin (@kennethlin), CEO and founder of Credit Karma, and Amit Jhawar, COO of Braintree (@braintree), as they discuss how they’re revolutionizing the way people obtain credit scores and companies process payments. Charles “Chip” Roame (@chiproame), managing partner at Tiburon Strategic Advisors, will present the firm’s latest wealth management research.
Also on the agenda is a friendly “robo-advisor versus traditional brokerage showdown” featuring the CEOs of two robo-advice startups – Michael Sha of SigFig (@sigfiginsights) and Bo Lu (@bolu) of FutureAdvisor (acquired by BlackRock) – and Naureen Hassan, chief digital officer of Morgan Stanley Wealth Management.
To provide a broader view of technology at large and the forces shaping Silicon Valley, Debbie Sterling (@debbieblox), CEO and founder of Goldieblox, will share her startup story and viewpoints on where the tech industry is heading. Special guest Jon Sakoda (@jonsakoda), general partner of venture capital firm New Enterprise Associates, also will discuss his expert insights on the current and future state of tech.
Check out #HSonAir’s special podcast for more on what to expect:

Also, be sure to follow us on Twitter at @hearsaysocial and #hearsaysummit this Thursday, May 5, for live Summit coverage, and check back for key learnings and takeaways from the event!
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Hearsay Social CEO Clara Shih Named to 2016 IA 25 List of Industry Influencers

InvestmentAdvisor25ListWe’re excited to share that our CEO and founder, Clara Shih, was named this week to Investment Advisor’s prestigious 2016 IA 25 list of the most influential people in the financial services industry. She is joined by an impressive group of leaders including Naureen Hassan, chief digital officer at Morgan Stanley Wealth Management; Kate Healy, managing director of marketing at TD Ameritrade; and Marty Bicknell, CEO of Mariner Holdings.
This year’s winners represent the various forces that shape and steer the industry forward, from traditional brokerages to technology startups, regulatory organizations to research firms. Now in its 14th year, the IA 25 is chosen by editors of the Investment Advisor Group, which includes Investment Advisor and Research magazines and ThinkAdvisor.com.
Read the complete profile, “Clara Shih: Democratizing Financial Advice,” in the May issue of Investment Advisor and on ThinkAdvisor.com.
This honor is the latest of several recent accomplishments for both Clara and the company. Earlier this week, Clara’s newest book, The Social Business Imperative, was released, and the company was awarded “Best Place to Work” by the SF Business Times and Silicon Valley Business Journal. In March, Clara was honored at the 2016 Girls Inc. Celebration Luncheon for her support of and advocacy for girls’ education, especially in STEM fields. And earlier this year, we were named to HousingWire’s HW TECH100 list of most innovative technology companies in the mortgage and housing industry. We also continue to grow our international customer base, as evidenced by the recent addition of three new marquee customers in Asia.
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The Social Business Imperative: Eight Years Later

Cover_9780134263434_Shih_FinalI’m thrilled to announce the release of my new book, The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer, available starting this week online (Amazon, Barnes & Noble, Books A Million, and more) and in bookstores.
When I wrote my first book back in 2008, social networks were just getting off the ground. The Facebook Era articulated a radical vision for how social media would transform media, relationships, and influence, creating new opportunities for businesses in the process. Skeptics abounded. Even that book title was controversial at the time. People needed a lot of convincing that social media wasn’t just a fad, so I drew on academic sociology research and drew parallels to the rise of the Internet 15 years earlier.
What a long way we have come. Today, you’d be hard-pressed to find someone who doesn’t believe in social media’s profound impact on every aspect of work, life, and society. As consumers, we live the social, mobile, and digital transformation every day – from the moment we wake up and scroll through Facebook to when we tweet the world good night just before falling asleep. Social media now drives more traffic to most websites than search engines do, and last year social media surpassed even email as the top Internet activity.
Businesses, too, have made great strides. Nine in 10 companies now use social media in some capacity. Yet tremendous untapped opportunity remains – $1.3 trillion in business value, to be exact, according to McKinsey Global Institute. Most organizations are still using social media only in superficial ways or only in select departments (generally brand marketing, recruiting, and customer service), but the rest of the organization has yet to catch up. And very few companies more than a decade old have built or adapted their entire business model for the Facebook era. Yet that’s precisely where the biggest prizes await.
Eight years later, many organizations are still wondering where the ROI is, or hoping in vain to stumble upon the next viral campaign. The challenge, as is so often the case, is that vision is easy, but operationalizing vision is hard. The Social Business Imperative (#socialbizimperative) is the execution-oriented sequel to The Facebook Era’s vision. It describes how social has come of age for businesses (what I refer to as Social Business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize Social Business in every major function and department, and how these currently siloed initiatives can be tied together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models.
There are two primary reasons why Social Business has become an imperative. First, social media is where customers spend their time and expect to engage. The continued dramatic rise in smartphone penetration and usage is driving up social engagement even further. Second, the so-called big data generated by customers on social, mobile, and digital platforms can be harnessed for predictive analytics – which in turn can be used to power new business models and practices that delight customers with personalized experiences, curation, and convenience.
The book includes case studies from leading companies that have embraced the Social Business mandate, including Warby Parker, Wells Fargo, Raymond James, Ameriprise, Disney, Ritz-Carlton, L’Oreal, Farmers Insurance, Ritz-Carlton, and Netflix, spanning many industries and continents.
As Forbes summed up in its review of the book earlier this week, Social Media is Everyone’s Business – Yours Included, the mistake many management teams make is over-delegating social and digital efforts to fairly entry-level social and digital teams. In reality, social and digital are too important and too strategic for company leaders to not personally own and drive.
It’s been an incredible journey from start to finish and I’m so happy to share the finished product with the world and especially our amazing customers, who are featured in and served as great inspiration for the book.
Please ‘like’ the The Social Business Imperative Facebook Page to get the latest updates on book signings, appearances, updates, and more!
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RBC Wealth Management's John Taft Makes a Case for the Social Media Revolution

shutterstock_262230557When Hearsay Social first launched in 2009, the idea of allowing advisors and agents to have a social media presence for business was considered a huge risk for most financial services firms. But over the next seven years, we’ve witnessed a steady transformation in how the industry views social media and the opportunities, not just the risks, that social and digital present – especially as they face increasing pressure from the emergence of automated robo-advisor technology and regulatory changes.
John Taft, CEO of RBC Wealth Management U.S., makes a powerful statement about the social media mandate in his recent LinkedIn post, “Social Media: Friend or Foe?” In the article, he argues that the advisor-client relationship has changed radically thanks to social media, and that advisors who “keep their heads in the social media sand” will be threatened while those who embrace the “social media revolution” will see incredible opportunity.
John also provides his perspective on the recent SIFMA Social Media Seminar that took place here in San Francisco, where our CEO and founder, Clara Shih, hosted a fireside chat with him. Among other topics, they discussed the path of today’s customer journey and the role that technology plays, as well as why and how advisors must respond to the commoditization of the industry.
Read John’s full article here.
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