Today at the SIFMA Social Media Seminar we proudly announced the renewal and expansion of our strategic partnership with the Securities Industry and Financial Markets Association (SIFMA) to drive increased thought leadership and education around social media use within SIFMA’s member firms.
Since first partnering with SIFMA in 2012, we’ve worked closely together empowering and educating hundreds of member securities firms, banks, and asset managers on social business best practices. As partners, we’re committed to helping companies like Wedbush–a SIFMA member firm and newly announced Hearsay Social customer–drive better engagement and deeper relationships with clients.
At events throughout the year, including the SIFMA Annual Meeting and SIFMA Social Media Seminar, member firms will receive access to training seminars, greater advocacy with leading social network providers, and more insight into available digital technologies and social media solutions. Kicking off the renewed partnership, Hearsay Social CEO Clara Shih keynoted today’s SIFMA Social Media Seminar in San Francisco with a discussion of the increasingly central role social media plays in financial services.
Over the past several years, the financial industry has increasingly invested in being more customer-centric and having more transparent communications with the public. As more and more financial advisors join social networks to connect with current clients and find new opportunities, it’s clear that 2014 is the year social media moves from an optional tool to an essential way to grow business.
With social media for business becoming an industry standard practice, we’re delighted to expand our partnership with SIFMA to help firms become better practitioners of compliant social business to drive greater client engagement.