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4 incredible Internet trends you need to know about

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers and respected technology analyst, is back this year with great data and predictions on digital, mobile, social, and emerging markets. Last week she released the latest edition of her annual Internet Trends report, highlighting once again incredible growth in the online world.
Here were some especially interesting highlights:

  • There are now 2.4 billion global Internet users, and that number is still growing. In the U.S., there are 244 million U.S. Internet users, making up over three-quarters of the population.
  • Facebook, after Google and Microsoft, is the third most visited Internet property around the world, with over 800 million unique visitors in February 2013.
  • Over 90% of social media users report using Facebook, still the most popular social network. The other top five most used social networks include YouTube, Twitter, Google+, and LinkedIn.
  • Mobile traffic as a percentage of global Internet traffic has been growing 1.5x every year since 2008; this year, mobile accounts for 15% of all Internet traffic. Mary predicts the yearly growth will either maintain its current trajectory or accelerate in the coming years.

Below is the presentation Mary presented at The Wall Street Journal’s D: All Things Digital last week in Rancho Palos Verdes, California. It’s 117 slides but a quick read and worth perusing.

Brian Solis and Clara Shih discuss social content marketing at LinkedIn's #SXSW Influencers Reception

One of the most engaging events of SXSW this year was the LinkedIn Influencer Reception, where Brian Solis, Principal at Altimeter Group, and Clara Shih, CEO of Hearsay Social, discussed the value of layering social graphs and relationships on top of content.

Clara Shih, Brian Solis, and Francesca Levy, Editor at LinkedIn

Shih and Solis were two of the earliest thought leaders in using social media for business; in fact, both spoke together on the very first Facebook for business panel at SXSW back in 2009 at the time when social media in the business world was still focused on blogs and wikis. As Shih discussed in this most recent fireside chat, however, “layering identity and relationships on top of content” with social networks helps bring order to the deluge of content now available on the Web.
“We bring order to the chaos and we bring trust to the chaos because we trust our friends, our families, and our colleagues,” said Shih.
The challenge that Clara discussed in this panel is that with social networks, many publishers have started to move away from substantive content and more towards the short-form content shared on LinkedIn, Facebook, and Twitter. The most successful influencers, according to Shih, are ones that build trust with their constituencies and use short-form sharing platforms to distribute more substantial pieces of content.
Watch the whole fireside chat below and see photos/tweets from the event:

Webinar: Getting from Social Marketing to a Social Sales Force

How do you go beyond traditional brand marketing to actually generating leads, referrals, and upsell on social media?
Join us on Thursday, March 21 for a great webinar we’ve planned, Getting from Social Marketing to a Social Sales Force, with Altimeter Group partner and analyst Jeremiah Owyang, director of social media for Farmers Insurance Ryon Harms, and Hearsay Social CEO Clara Shih.

Every day, a billion people share the most important moments of their lives on social media, from new jobs to newborns — and everything in between. Your own social networks are full of these “social signals” and your competitors are acting on this information in real time. So how do you go beyond basic corporate pages and enable your agent force to sell more?
Join our webinar and learn how to:

  • Activate your entire company on social media
  • Train and onboard a geographically dispersed agent force
  • Amplify and measure brand reach across your people
  • Systematically address governance and regulatory issues

Register now and reserve your seat!

Gartner names Hearsay Social a "Cool Vendor in Social CRM"

We are so proud to announce that leading analyst firm Gartner has included Hearsay Social in its 2012 list of “Cool Vendors in Social CRM.” The report, written by Gartner analysts Adam Sarner and Jenny Sussin, says it is “designed to highlight interesting, new and innovative vendors, products and services.”
More than anyone, we have our customers to thank for this. You demand nothing but the very best, and that drives us to deliver the best possible social marketing platform for the enterprise. We believe this designation by Gartner is another great win for us, and we’re so excited to be executing on the vision that social media will forever transform the relationship between businesses and their customers.
Thank you again, and congratulations to other Cool Vendor designations Badgeville, Peer Squared, and Vivastream.